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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Business and Enterpreneurship Journal (BEJ) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset JIMEK
Raga Aquino
Universitas Banten
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Kepuasan Kerja sebagai Prediktor Komitmen Organisasi dan Moonligting Intenstions: Studi pada Dosen Perguruan Tinggi Swasta (PTS) di Wilayah Banten, Indonesia Heri Sapari Kahpi; Raga Aquino; Didi Wandi
Tirtayasa Ekonomika Vol 20, No 1 (2025)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v20i1.33644

Abstract

Penelitian ini mengkaji fenomena niat bekerja sambilan (moonlighting Intentions) dengan menilai hubungan antara kepuasan kerja, komitmen organisasi, dan Moonlighting Intentions. Data dikumpulkan dosen swasta (PTS) di Banten dengan menggunakan tatap muka dan google form. Data dari 97 tanggapan valid dengan menggunakan Model struktural dari analisis SEM aplikasi SmartPLS. Hasil penelitan secara parsial Kepuasan kerja berpengaruh positif dan signifikan terhadap moonlighting Intentions, Secara parsial Kepuasan kerja berpengaruh positif dan signifikan terhadap komitmen organisasi, serta Komitmen organisasi secara parsial berpengaruh positif dan signifikan moonlighting Intentions. Hasil analisis moderasi mengungkapkan efek moderasi yang signifikan dan positif secara statistik dari kepuasan kerja terhadap niat untuk bekerja sambilan melalui komitmen organisasi.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PT. ROYAL BESTINDO SHAKTI Fajar Ramadhan; Eka Febrianata; Raga Aquino; Suhroji Adha
Business and Enterpreneurship Journal (BEJ) Vol 7, No 1 (2026)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v7i1.2221

Abstract

Dalam penelitian ini bertujuan untuk mengetahui Pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen. Adapun metode penelitan kuantitatif, dengan teknik pengumpulan data melalui kuisioner, teknik pengambilan sampel menggunakaan rumus slovin. Dengan sampel 94 konsumen.Hasil dari analisis statistik tentang Pengaruh kualitas produk dan harga terhadap kepuasan konsumen, dari hasil uji secara parsial bahwa teradapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumen, serta secara simultan terdapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumenKata kunci: kualitas produk, harga dan kepuasan konsumen. 
Value Co-Creation dan Pengaruhnya terhadap Customer Loyalty dalam Ekosistem Digital: Analisis Regresi Sederhana Raga Aquino; E. Rahmat Taufik; Heri Sapari Kahpi; Suhroji Adha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9966

Abstract

This research is motivated by the increasing interaction between customers and various digital platforms, which has given rise to the phenomenon of value co-creation, where customers no longer act as passive users but are actively involved in creating service value. This study aims to examine the effect of Value Co-Creation (X) on Customer Loyalty (Y) in the digital ecosystem in Indonesia. The research method used a quantitative approach with a survey technique, involving respondents who had been active users of digital platforms for at least six months. Data analysis was performed using simple regression in SPSS to examine the direct relationship between variables. The results show that Value Co-Creation has a positive and significant effect on Customer Loyalty, meaning that the higher the customer's involvement in the co-creation process, the higher their level of loyalty to the digital platform. Theoretically, this finding strengthens the literature on the importance of customer participation in digital services as a factor in shaping loyalty. Practically, this research provides implications for digital platform managers to continue encouraging user participation through interaction, feedback, and personalization to increase customer retention and loyalty.
Strategi Digital Marketing terhadap Student Enrollment: Peran Mediasi Citra Institusi pada Perguruan Tinggi Swasta di Kota Serang Raga Aquino; Aldy Wirawan; Heri Sapari Kahpi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2686

Abstract

Digital transformation has significantly changed the way prospective students seek information and evaluate alternative higher education institutions. This requires private universities to develop more effective digital marketing strategies to enhance their competitiveness. Despite the growing application of digital marketing in higher education, research explaining the mechanisms by which digital marketing strategies influence student enrollment decisions, particularly through the mediating role of institutional image, remains relatively limited. This study aims to analyze the direct and indirect effects of digital marketing strategies on student enrollment through institutional image at private universities in Serang City, Indonesia. The study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to new students selected using purposive sampling and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital marketing strategies positively influence institutional image and student enrollment. Institutional image also positively influences student enrollment and acts as a partial mediator in the relationship between digital marketing strategies and student enrollment. These findings demonstrate that effective digital marketing strategies can not only directly improve prospective students' enrollment decisions but also through the creation of a positive institutional image. This research contributes to the development of higher education marketing literature by explaining the role of institutional image as a mechanism linking digital marketing strategies to increased student enrollment. Practically, the research findings provide recommendations for higher education administrators to integrate digital marketing strategies with strengthening institutional image, improving academic quality, and managing reputation to sustainably increase competitiveness and the number of new students.
Co-Authors Aldy Wirawan Didi Wandi E. Rahmat Taufik Eka Febrianata Fajar Ramadhan Kahpi, Heri Sapari Suhroji Adha