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All Journal International Journal of Business, Management and Economics Jurnal Kajian Pariwisata Jurnal Sains Manajemen
Ramdani Setiyariski
Sekolah Tinggi Pariwisata AMPTA Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

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Pengaruh Price dan Promotion terhadap Keputusan Menginap Wisatawan pada Hotel Berbintang: (Studi Kasus Kota Bandung) Fanny Agustina Hidayat; Apip Pudin; Ramdani Setiyariski; Kartika Dewi
Jurnal Sains Manajemen Vol. 7 No. 2 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/zmr6vt03

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel harga (price) dan promosi (promotion) terhadap keputusan menginap wisatawan pada hotel bintang lima di Kota Bandung. Latar belakang penelitian ini adalah meningkatnya tren konsumsi ramah lingkungan dan bagaimana strategi harga serta promosi dapat memengaruhi preferensi wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh dari 100 responden menggunakan teknik non-probability sampling, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa price dan promotion berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan menginap. Penelitian ini memberikan implikasi penting bagi pengelola hotel dalam menyusun strategi pemasaran yang efektif dan berkelanjutan
Pengaruh Museum Experience Terhadap Revisit Intention Melalui Tourist Satisfaction di Museum Ki Pahare Ramdani Setiyariski; Neng Siti Nursyifa; Hermawan Prasetyanto; Amin Tohari; Kiki Gumelar
Jurnal Ilmiah Ilmu Pariwisata Vol 8 No 1 (2026): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/1jk1ac36

Abstract

The tourism industry focuses not only on natural beauty and cultural richness, but also on the experiences offered to tourists. Museums, as one of the cultural and historical tourism destinations, play an important role in providing quality experiences to tourists. This research aims to determine the museum experience on revisit intention through tourist satisfaction at Ki Pahare Museum. This research adopts a quantitative method with a descriptive verification approach and collects data through questionnaires to tourists visiting the museum. The results show that museum experience has a significant impact on tourist satisfaction and revisit intention at Ki Pahare Museum. A positive museum experience can increase visitor satisfaction and encourage them to revisit the museum in the future. Visitor satisfaction is an important indicator in the tourism industry. Revisit intention is also an important indicator of museum effectiveness. Therefore, the museum experience should be a primary focus for museum management in order to increase tourist satisfaction and revisit intention.   Industri pariwisata tidak hanya berfokus pada keindahan alam dan kekayaan budaya, tetapi juga pada pengalaman yang ditawarkan kepada wisatawan. Museum, sebagai salah satu destinasi wisata budaya dan sejarah, memegang peran penting dalam memberikan pengalaman berkualitas kepada pengunjung. Penelitian ini bertujuan untuk mengetahui pengaruh museum experience terhadap revisit intention melalui tourist satisfaction di Museum Ki Pahare. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif verifikatif, dan data dikumpulkan melalui kuesioner yang diberikan kepada wisatawan yang mengunjungi museum. Hasil penelitian menunjukkan bahwa museum experience berpengaruh signifikan terhadap tourist satisfaction dan revisit intention di Museum Ki Pahare. Museum experience yang positif dapat meningkatkan kepuasan pengunjung dan mendorong mereka untuk kembali mengunjungi museum di masa depan. Kepuasan pengunjung merupakan indikator penting dalam industri pariwisata, sementara niat kunjungan ulang juga menjadi tolok ukur efektivitas sebuah museum. Oleh karena itu, museum experience harus menjadi fokus utama bagi pengelola museum guna meningkatkan tourist satisfaction dan revisit intention.  
Tourists' Perception of the Implementation of Sustainable Visitor Management as an Effort to Overcome Overtourism in Greater Bandung Rivaldy Ardiansyah Permana; Ramdani Setiyariski; Fanny Agustina Hidayat
International Journal of Business, Management and Economics Vol. 7 No. 4 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i4.3679

Abstract

Overtourism in the Greater Bandung area, particularly during peak holiday seasons, has strained infrastructure capacity, environmental quality, accessibility, and the overall tourist experience. This study examines tourists' perceptions of Sustainable Visitor Management (SVM) as a systemic strategy for addressing overtourism. The study used a qualitative case study approach with in-depth, semi-structured interviews, field observations, and document analysis at Situ Patenggang, Farmhouse Lembang, and Jalan Braga. The study purposively selected tourists based on their direct experience visiting the study destinations during periods of high visitor pressure. The findings indicate that tourism pressure is concentrated spatially and temporally, while SVM implementation remains predominantly reactive. The four SVM dimensions examined were spatial management, temporal management, behavior management, and technology-based management and facilities. Tourist perceptions were analyzed in relation to visitor density, travel experience and comfort, environmental conditions, and accessibility. The findings also indicate that tourists generally support adaptive visitor-management measures when they improve comfort and reduce congestion, although preferred instruments differ by destination typology. The study contributes a tourist-centered perspective for evaluating SVM implementation and proposes an adaptive approach to visitor management in Greater Bandung.
Co-Authors Amin Tohari Apip Pudin Fanny Agustina Hidayat Fanny Agustina Hidayat Hermawan Prasetyanto Kartika Dewi Kiki Gumelar Neng Siti Nursyifa Rivaldy Ardiansyah Permana