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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Kajian Ekonomi dan Perbankan Syariah
Ircham Suwarsang Putra
Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Transforming the Fashion MSMEs Industry through Social Media and Digital Technology Innovation Ircham Suwarsang Putra; M Farid Wajdi; Muhammad Sholahuddin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20634

Abstract

The fashion industry, creative businesses, and social media have become important pillars in supporting the transformation of the creative economy in the digital era. This study explores how the integration of sustainability, digital technology, and social media-based strategies can boost the competitiveness of creative businesses in the fashion sector. The findings show that sustainability, through practices such as upcycling and community-based design, not only reduces environmental impact but also creates high social value. Digital technologies, including artificial intelligence (AI) and e-commerce, accelerate the design process, improve operational efficiency, and enable product personalization. Social media, such as Instagram and TikTok, play a key role in marketing and building long-term relationships with consumers. Cross-sector collaboration involving global technology and local culture has also been shown to strengthen innovation and support creative city branding. This study concludes that sustainability, technological innovation, and social media are key pillars of creative business transformation in the fashion sector. The integration of these three elements creates significant opportunities for business actors to adapt to market changes, increase global competitiveness, and support sustainable development goals
Endorsement Practices Of Syariah Digital Investment By Influencers: An Islamic Economic Perspective In Ethics And Sustainability Studies Yulfan Arif Nurohman; Muhammad Sholahuddin; Melia Kusuma; Ircham Suwarsang Putra; Alean Kistiani Hegy Suryana; Nani Irma Susanti; Imronudin Imronudin
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 17, No 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19654

Abstract

The rise of influencers who become affiliates of fraudulent investments provides benefits for investors. The younger generation who tend to FOMO will easily suffer losses due to content created by influencers. Where influencers do not necessarily convey information honestly through content created related to digital investment. This study aims to analyze the role of influencers in sharia digital investment. The trend of sharia investment and the use of influencers has increased, making it an opportunity for investors to choose. In fact, in Indonesia, digital investment results in major losses. This study uses a qualitative approach that uses a literature review method as a method used by researchers. The results of the study provide an overview of the importance of influencers maintaining ethics. In the Islamic perspective, it is regulated about the importance of receiving information that is true and providing information that can be accounted for. Islam provides guidance on investments that are far from gharar and destructive. Influencers and investors need to be equipped with good financial literacy and strengthen the principle of caution. Where previously the principle of caution had not been studied in sharia digital investment through influencers
Co-Authors Alean Kistiani Hegy Suryana Imronudin Imronudin M. Farid Wajdi Melia Kusuma Muhammad Sholahuddin Nani Irma Susanti Yulfan Arif Nurohman