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All Journal SOLUSI Proceeding ISETH (International Summit on Science, Technology, and Humanity) Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah
Nani Irma Susanti
Universitas Muhammadiyah Surakarta
Computer Science & IT Economics, Econometrics & Finance Engineering Medicine & Pharmacology Social Sciences Other

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A Systematic Review of Integrating UTAUT2, Technology Readiness and Value Belief Norm Models in Explaining Pro-Environmental Behavior Nani Irma Susanti; Jati Waskito; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This paper presents a systematic literature review exploring the integration of the UTAUT2 model, Technology Readiness (TR), and Value–Belief–Norm (VBN) in the study of pro-environmental behavior. The review synthesizes existing research published between 2015 and 2025 to identify key factors influencing pro-environmental behavior through the integration of these models. A quantitative methodology was predominantly employed, with a focus on consumer technology adoption, psychological readiness, and environmental values. Results highlight the synergistic influence of these models, with UTAUT2 addressing technology adoption, TR measuring individual readiness, and VBN emphasizing moral and value-based motivations. The paper contributes to theoretical understanding by integrating these models to explain sustainable behavior, offering implications for policy and practical applications in environmental technology adoption. Research gaps identified include the need for further exploration of these models in developing countries and across diverse green technologies.
Endorsement Practices Of Syariah Digital Investment By Influencers: An Islamic Economic Perspective In Ethics And Sustainability Studies Yulfan Arif Nurohman; Muhammad Sholahuddin; Melia Kusuma; Ircham Suwarsang Putra; Alean Kistiani Hegy Suryana; Nani Irma Susanti; Imronudin Imronudin
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 17 No. 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19654

Abstract

The rise of influencers who become affiliates of fraudulent investments provides benefits for investors. The younger generation who tend to FOMO will easily suffer losses due to content created by influencers. Where influencers do not necessarily convey information honestly through content created related to digital investment. This study aims to analyze the role of influencers in sharia digital investment. The trend of sharia investment and the use of influencers has increased, making it an opportunity for investors to choose. In fact, in Indonesia, digital investment results in major losses. This study uses a qualitative approach that uses a literature review method as a method used by researchers. The results of the study provide an overview of the importance of influencers maintaining ethics. In the Islamic perspective, it is regulated about the importance of receiving information that is true and providing information that can be accounted for. Islam provides guidance on investments that are far from gharar and destructive. Influencers and investors need to be equipped with good financial literacy and strengthen the principle of caution. Where previously the principle of caution had not been studied in sharia digital investment through influencers
Penerimaan Konsumen terhadap Penggunaan ChatGPT dalam Pemasaran Digital: Tinjauan Sistematis dengan Model UTAUT2 Nani Irma Susanti; Jati Waskito; Kussudyarsana
Solusi Vol. 24 No. 2 (2026): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v24i2.14095

Abstract

Penelitian ini bertujuan secara sistematis menggali faktor-faktor yang mempengaruhi penerimaan konsumen terhadap teknologi kecerdasan buatan (AI) generatif, khususnya ChatGPT, dalam kerangka pemasaran digital berbasis merek. Tinjauan Literatur Sistematis (SLR) dilakukan dengan menggunakan pendekatan PRISMA, mencakup 115 artikel peer-reviewed dari enam basis data akademik utama (Scopus, Web of Science, Springer, ScienceDirect, Emerald, dan EBSCO) yang mencakup periode 2021–2025. Temuan ini mengungkapkan bahwa model UTAUT2 adalah kerangka teoritis yang paling umum digunakan dalam 70,25% penelitian, menyoroti variabel inti seperti ekspektasi kinerja, motivasi hedonik, dan pengaruh sosial. Di samping itu, faktor-faktor yang muncul termasuk kecemasan AI, kepercayaan, dan nilai emosional semakin diintegrasikan untuk memperkaya daya penjelasan model. Hasil Penelitian mengidentifikasi tiga kategori pendekatan teoretis utama: kognitif-intentional (70,25%), teori berbasis norma (4,96%), dan pendekatan multidimensional yang mengintegrasikan aspek afektif dan identitas (38,84%). Selain itu, cara menilai suatu merek ternyata memiliki pengaruh penting terhadap apakah ada keinginan menggunakan suatu teknologi, tetapi hal ini masih jarang diteliti lebih dalam dalam model-model adopsi teknologi yang sudah ada. Analisis menunjukkan ada kesenjangan kritis antara niat perilaku (behavioral intention) dan perilaku penggunaan aktual, di mana hanya 16,47% penelitian yang melacak realisasi niat ke dalam tindakan dunia nyata. Studi ini memberikan kontribusi substansial dengan memetakan kesenjangan dan mengusulkan integrasi elemen branding ke dalam kerangka kerja UTAUT2, serta Integrasi yang dimaksudkan adalah untuk mendukung strategi pemasaran lebih beresonansi secara emosional, etis, dan inklusif di era transformasi digital.
Co-Authors Alean Kistiani Hegy Suryana Imronudin Imronudin Ircham Suwarsang Putra Jati Waskito Kussudyarsana Melia Kusuma Muhammad Sholahuddin Yulfan Arif Nurohman