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All Journal International Journal of Economic and Tourism Research
Wahyu Purnomo
Universitas Ahmad Dahlan

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Exploring the Socio-Economic Dynamics of Batik Giriwangi Artisans: A Study on Local Wisdom and Challenges Indra Iryanto Nur Hidayat; Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a2

Abstract

This study examines the socioeconomic dynamics of Batik Giriwangi artisans in Kebondalem Kidul, Prambanan, focusing on how they adapt to industrial challenges while preserving traditional knowledge. This study investigates how craftspeople adjust to cultural, technical, and economic shifts using qualitative methods and a case study methodology. Participatory observations, in-depth interviews, and document analysis were used to gather data. According to the results, artisans persevere via creativity in goods and community cooperation despite obstacles in the areas of workforce regeneration, digital advertising, and growing raw material costs. This study emphasizes how crucial internet marketing tactics, vocational training, and government assistance are to bolstering the Batik Giriwangi sector.
The Dynamics of Work Quality, Supervision, and Work Environment on Employee Productivity in Barukan Village: A Qualitative Approach Wahyu Purnomo; Cakra Hidayat; Melinda Astuti
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a3

Abstract

Employee productivity is an important predictor of organizational performance, especially in rural administrative settings where human resources are minimal. Using a qualitative method, this study investigates the influence of job quality, supervision, and working conditions on employee productivity in Barukan Village. In-depth interviews and theme analysis were used to gather data on the important elements impacting productivity. According to the findings, employees' access to training and resources has a major impact on job quality, but supervision is critical in motivating and improving performance outcomes. Furthermore, the work environment, including infrastructure and culture, has a direct impact on employee engagement and productivity. The report emphasizes the need for better training programs, systematic monitoring, and workplace improvements in order to promote a more productive workforce. Theoretical implications correlate with transformational leadership and Herzberg's Two-Factor Theory, which emphasize intrinsic motivation and participatory leadership as major productivity drivers. Practical ideas include digital transformation, leadership development, and infrastructural improvements to improve rural worker efficiency. This study adds to the greater discussion of rural human resource management and offers policymakers and administrators practical insights. Future research should look at the long-term effects of digitization and leadership techniques on rural workforce performance.
Integration of AI, Big Data, and Cultural Heritage in Tourism Marketing: A Case Study of Klaten Eneng Nuraeni; Wahyu Purnomo; Indra Iryanto Nur Hidayat
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a11

Abstract

This study investigates the use of artificial intelligence, big data, and cultural heritage in tourism marketing in Klaten Regency. The study looks at how AI-driven customisation, data analytics, and cultural authenticity help to boost tourist engagement and destination competitiveness. The study uses qualitative methodologies, including interviews with tourism stakeholders and content analysis, to identify significant themes such as AI-driven recommendation systems, data-driven decision-making, and cultural storytelling. The findings indicate that AI-powered solutions considerably improve consumer experiences, and Big Data analytics boost strategic planning and market segmentation. Furthermore, cultural heritage remains an important aspect in attracting tourists, with digital storytelling and immersive technology helping to preserve and promote Klaten's cultural treasures. AI-powered interactive experiences, such as augmented reality (AR) and virtual reality (VR), enhance visitor engagement, making cultural institutions more accessible and desirable. The study emphasizes the importance of predictive analytics in studying visitor behavior and customizing marketing techniques to enhance destination branding. Despite these benefits, issues such as technology infrastructure, data protection concerns, and the digital gap between enterprises remain. Addressing these issues needs collaboration among local governments, tourist stakeholders, and technology suppliers to promote inclusive and ethical AI deployment. The study has theoretical and managerial implications, underlining the importance of sustainable digital strategy and responsible AI implementation. Future research should focus on building AI-powered smart tourism ecosystems in order to promote ethical and culturally sensitive tourist development.
An Analysis of TikTok Engagement Optimization Strategies: A Case Study of the Bakpia Juwara Satoe Account Wahyu Purnomo; Guntur Andi Pamungkas; Cita Amalia
International Journal of Economic and Tourism Research Vol. 1 No. 4 (2026): January 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i4.a31

Abstract

The rapid growth of TikTok as an algorithm-driven social media platform has encouraged small and medium-sized enterprises (SMEs) to adopt innovative digital marketing strategies to enhance audience engagement. This study aims to analyze the engagement strategy implemented by Bakpia Juwara Satoe, a local culinary brand that utilizes TikTok as a primary communication and promotional medium. Employing a qualitative research design with a descriptive case study approach, this research explores how content planning, visual presentation, interaction management, and credibility-building practices contribute to audience engagement. Data were collected through in-depth interviews with account managers, participant observation of audience interactions, and analysis of internal TikTok analytics and content archives. The findings reveal that Bakpia Juwara Satoe applies an adaptive–predictive content planning strategy, supported by strong visual identity, the use of attention-grabbing hooks, and active two-way communication in the comment section. Additionally, authentic storytelling and transparent product information play a crucial role in strengthening audience trust and sustaining engagement. The study concludes that effective TikTok engagement for SMEs is not solely dependent on video-centric content, but rather on strategic relevance, visual consistency, and relational communication. These findings contribute to the literature on social media marketing by demonstrating the potential of alternative content formats and engagement-oriented strategies for culinary SMEs operating in competitive digital environments.
Optimizing Instagram Engagement Strategies for Culinary SMEs: Evidence from the Bakpia Juwara Satoe Account Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 3 (2025): October 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i3.a32

Abstract

Instagram has become a key digital platform for small and medium-sized enterprises (SMEs) seeking to strengthen audience engagement through visual communication. This study examines the engagement strategies implemented by Bakpia Juwara Satoe, a local culinary brand that utilizes Instagram as its primary promotional and branding medium. Using a qualitative descriptive case study approach, the research explores how content planning, visual presentation, interaction management, and credibility-building practices shape audience engagement. Data were collected through in-depth interviews with account managers, participant observation of audience interactions, and analysis of internal Instagram analytics and content archives. The findings indicate that Bakpia Juwara Satoe applies adaptive and predictive content planning supported by a consistent visual identity, attention-grabbing visual hooks, and active two-way communication in the comment section. Authentic storytelling and transparent product information further contribute to audience trust and sustained engagement. The study concludes that effective Instagram engagement for culinary SMEs does not depend solely on video-based content. Instead, strategic relevance, visual consistency, and relational communication play a decisive role in enhancing engagement outcomes. These findings contribute to social media marketing literature by highlighting alternative engagement strategies applicable to SMEs operating in competitive digital environments.
Shopee Live as an Interactive Marketing Platform: An Influencer-Based Analysis Wahyu Purnomo; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a33

Abstract

Live commerce has emerged as a prominent digital marketing phenomenon by integrating real-time interaction, entertainment, and online transactions within a single platform. Among various live commerce features, Shopee Live has gained increasing attention as an interactive marketing platform widely utilized by social media influencers to engage audiences. This study aims to analyze how influencers strategically utilize Shopee Live to foster audience engagement, build trust, and facilitate relational communication in live streaming commerce environments. Employing a qualitative research design, this study adopts a case study approach focusing on influencer-led Shopee Live sessions. Data were collected through semi-structured interviews with influencers, non-participant observation of live streaming interactions, and analysis of recorded Shopee Live sessions and engagement indicators. The findings reveal that effective audience engagement on Shopee Live is shaped by real-time interaction, persuasive product demonstration, and influencer credibility. Influencers who actively respond to audience feedback, demonstrate products transparently, and adapt communication styles during live sessions are more likely to generate sustained engagement and trust. The study further indicates that engagement in Shopee Live extends beyond short-term transactional outcomes and reflects a relational process grounded in interactivity and authenticity. This research contributes to the literature on live commerce and influencer marketing by positioning Shopee Live as an interactive marketing platform that supports long-term audience relationships. Practically, the findings offer strategic insights for influencers and brands seeking to optimize live streaming practices in competitive e-commerce environments.
Co-Authors Cakra Hidayat Cita Amalia Eneng Nuraeni Guntur Andi Pamungkas Hendry Kurniawan, Hendry Indra Iryanto Nur Hidayat Melinda Astuti