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All Journal Andromeda : Jurnal Manajemen dan Bisnis Syariah Abdimas, Jurnal Pengabdian Masyarakat
Diana Wulandari
STIE AMA Salatiga
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS ASPEK PEMASARAN, SUMBER DAYA MANUSIA, DAN PRODUKSI PADA UMKM DIMSUM 86 PUJASERA SALATIGA Dwi Nurrahmawati; Diana Wulandari; Tea Martina Laores; Mokhamad Khukaim Barkhowa
Andromeda : Jurnal Manajemen dan Bisnis Syariah Vol. 4 No. 1 (2026): Jurnal Andromeda
Publisher : Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/byy9wy15

Abstract

This research was conducted due to the discrepancy between the positive image of Dimsum 86 Pujasera Salatiga, which received a positive response from customers, and several operational issues that still exist in the service and management of the business. This study aims to analyze the marketing, workforce, and production processes at the Dimsum 86 Pujasera Salatiga, as well as provide suggestions for improvements that can help improve the progress of the business. This research uses a descriptive qualitative approach, where data is collected through interviews, observations, and document checking. Data accuracy is tested using source triangulation and technical triangulation methods. The research shows that the marketing aspect is supported by consistent good product quality, low prices, and the use of social media as a means of advertising. The human resources aspect shows the existence of clearly divided tasks, the ability to provide good customer service, and smooth communication with consumers. Meanwhile, the production aspect is supported by the implementation of the First In First Out system, maintaining the cleanliness of the production area, and following standard operating procedures in every stage of production. Potential managerial implications include creating a sales promotion program, developing an employee assessment and reward system, and digitizing inventory records to improve business management effectiveness. Overall, Dimsum 86 Pujasera Salatiga has a relatively good marketing, human resource, and production environment and has the potential for continued growth if operational management is improved. 
Pendampingan Manajemen Usaha dan Pemasaran Digital Untuk Meningkatkan Daya Saing UMKM Keripik Singkong dan Pisang Nafika Riza Ramadhani; Fathur Hendrawan; Adinda Naila Salwa; Diana Wulandari; Nandia Septi Triandira; Fajar Nurul Hidayah; Lucia Linda Octadhea; Aibon Liwiya; Joko Pramono
ABDIMAS : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2025): Desember 2025
Publisher : PT. ZIVANA CENDEKIAWAN BANGSA

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Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) memainkan peran strategis dalam mendukung perekonomian regional, namun banyak perusahaan ini masih menghadapi kendala dalam manajemen bisnis dan pemasaran. Salah satu contohnya adalah UMKM yang memproduksi keripik singkong dan pisang di Dusun Gruneng, Desa Jatirejo.  Meskipun telah beroperasi selama bertahun-tahun, perusahaan ini belum secara optimal menerapkan manajemen bisnis digital atau pemasaran digital. Situasi ini telah menyebabkan penurunan daya saing produk dan keterbatasan penetrasi pasar. Inisiatif kontribusi komunitas ini bertujuan untuk meningkatkan daya saing usaha kecil dan menengah dengan mendukung manajemen bisnis digital dan pemasaran. Pendekatan dukungan partisipatif diterapkan, yang terdiri dari tiga tahap: pengamatan dan identifikasi masalah, perencanaan dan implementasi program serta evaluasi dan tindak lanjut. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap pencatatan keuangan yang lebih sistematis, perbaikan identitas dan promosi produk melalui desain label dan media promosi offline, serta peningkatan visibilitas usaha melalui pemanfaatan media sosial dan Google Maps. Pendampingan ini terbukti mampu meningkatkan profesionalisme pengelolaan usaha dan memperkuat daya saing UMKM. Oleh karena itu, kegiatan pengabdian ini memiliki peran penting dalam mendukung keberlanjutan UMKM dan penguatan ekonomi berbasis potensi lokal.
Co-Authors Adinda Naila Salwa Aibon Liwiya Dwi Nurrahmawati Fajar Nurul Hidayah Fathur Hendrawan Joko Pramono Lucia Linda Octadhea Mokhammad Khukaim Barkhowa Nafika Riza Ramadhani Nandia Septi Triandira Tea Martina Laores