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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Gici Jurnal Keuangan dan Bisnis Journal of Social Knowledge Education (JSKE) TGO Journal of Community Development
Aji Prasetyo Suyono
Institut Teknologi dan Bisnis Widya Gama Lumajang
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Digital Marketing and Branding Training for MSME Products in Lumajang Ayu Nareswari; Nur Latifa Isnaini Putri; Aji Prasetyo Suyono
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.016

Abstract

This activity aims to enable MSME actors in Lumajang to understand the importance of digital marketing as an effort to help promote their products through social media and product branding to create a distinctive feature of MSME products in Lumajang Regency. This training aims to improve MSME actors' understanding of digital marketing and product branding, as well as to help them utilize social media and e-commerce to expand market reach. The training method is in the form of presentations and interactive discussions that discuss the use of digital platforms. The results of the training showed an increase in MSME actors' understanding of the importance of digital marketing and product branding. Participants began to understand how to use social media to promote products effectively, reduce marketing costs, and increase competitiveness through a unique and memorable brand image. In conclusion, this training provides significant provisions for MSME to optimize the potential of technology in supporting business development.
Profil Perilaku Keuangan Mahasiswi: Menggunakan Pendekatan K-Means Clustering Kartika Kinanti; Yulian Ade Chandra; Aji Prasetyo Suyono
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 17 No 2 (2025): Jurnal Gici Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v17i2.541

Abstract

This study aims to profile financial behavior among female students of ITB Widya Gama Lumajang using the K-Means clustering method, with a focus on financial literacy, consumption patterns, financial management, and the phenomenon of Fear of Missing Out (FOMO). A quantitative approach was employed through cluster random sampling, involving 100 active female student respondents. Data were collected using a structured questionnaire with semantic scale measurements, which had been tested for validity and reliability. The results of the analysis indicate the formation of four clusters, labeled Good, Moderate, Poor, and Extreme, reflecting the heterogeneity of respondents’ financial behavior. The findings show that female students with higher levels of financial literacy tend to demonstrate more structured financial management, better control over consumption, and lower levels of FOMO. Conversely, uncontrolled consumption patterns and high levels of FOMO contribute to the emergence of an extreme behavioral group. These findings are expected to provide an empirical foundation for the development of more targeted financial education strategies, as well as to serve as a basis for institutional decision-making aimed at minimizing impulsive financial behavior among female students in the digital era.
Analysis of the Financial Literacy Level of Generation Z College Students and Its Implications for the Use of Paylater in the Context of Economic Education Aji Prasetyo Suyono; Yulian Ade Chandra; Muhammad Mukhsin
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1742

Abstract

Purpose of the study: Describes the extent to which Gen Z students understand financial literacy and how it is applied to the use of PayLater. Methodology: This study uses a qualitative descriptive approach by providing questionnaires to Gen Z students in the cities of Surabaya, Semarang, Malang, Lumajang, and Jember in April 2025. Main Findings: The results show that the literacy level of Gen Z students is in the medium category. Then, the implication of this literacy level is that many respondents think that the use of paylater tends to influence shopping habits and can also influence lifestyle. Apart from that, regarding perceptions of paylater services as a whole, most respondents tend to choose neutral perceptions rather than positive or negative perceptions. Thus, there needs to be education through formal education, public campaigns, and easy access to financial information for students so that there is a balance between thinking ability and action in terms of financial management. Novelty/Originality of this study: This study develops and expands the theory of financial literacy with Gen Z students as the object of research.
Co-Authors Ayu Nareswari Kartika Kinanti Muhammad Mukhsin Nur Latifa Isnaini Putri Yulian Ade Chandra