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All Journal Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmu Manajemen Advantage Al-Khidmah Jurnal Pengabdian Masyarakat Bulletin of Management and Business Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) TGO Journal of Community Development
Nareswari, Ayu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Compassionate Global Brand: A Bridge Between Brand Globalness and Brand Love for Sustainable Brands Nareswari, Ayu
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): Desember 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1207

Abstract

Finding out and assessing how global brand compassion affects global brand love and globalness in the direction of sustainable brand is the aim of this study. The primary source of data for this study was the answers that participants gave to the questionnaire items. All MSMEs in Jember Regency that export goods make up the population used. Thus, the study's sample consists of up to 100 MSMEs exporting goods from Jember Regency. The Structural Equation Model (SEM) with SmartPLS is the analytical tool utilized in this work. The findings demonstrated that Sustainable Brand benefits from Brand Globalness. The findings demonstrated that investors in Global Brand Compassion are positively impacted by Brand Globalness. The findings demonstrated that Sustainable Brand is positively impacted by Brand Love. The findings demonstrated that Global Brand Compassion investors benefit from Brand Love. The findings demonstrated the beneficial relationship between Global Brand Compassion and Sustainable Brand. The findings demonstrated that Global Brand Compassion, a component of Global Brand Globalness, positively influences Sustainable Brand. The findings demonstrated that Global Brand Compassion, through Brand Love, has a good impact on Sustainable Brand.
Remapping Soil Fertility: A Chemical Approach to Optimizing AgriculturalLand in Urban Area of Bandulan Village, Malang City Nareswari, Ayu; Rafi Ahdan Rizar, Mohamad
PANGRIPTA Vol. 7 No. 2 (2024): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58411/68f9jr64

Abstract

This study explores soil fertility optimization strategies in Bandulan Village, Sukun District, Malang City, through a chemical analysis approach. The main focus of this study is to identify soil chemical parameters such as pH, nitrogen (N), phosphorus (P), and potassium (K), which affect agricultural productivity in urban areas with limited land. The methods used include laboratory testing and field observations to provide a comprehensive assessment of soil conditions. The results showed that soil fertility in the study area was at a moderate level, with pH varying from moderately acidic to slightly acidic, and N, P, and K contents ranging from low to moderate. These conditions can inhibit plant growth if not managed properly, especially in soils with a more acidic pH. This study offers recommendations for farmers and policy makers to improve efficient soil management through the use of organic fertilizers, technology-based soil fertility monitoring, and the adoption of environmentally friendly agricultural practices. Thus, it is expected to support the sustainability of agriculture amidst the pressures of urbanization and environmental change.
Digital Marketing and Branding Training for MSME Products in Lumajang Nareswari, Ayu; Putri, Nur Latifa Isnaini; Suyono, Aji Prasetyo
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.016

Abstract

This activity aims to enable MSME actors in Lumajang to understand the importance of digital marketing as an effort to help promote their products through social media and product branding to create a distinctive feature of MSME products in Lumajang Regency. This training aims to improve MSME actors' understanding of digital marketing and product branding, as well as to help them utilize social media and e-commerce to expand market reach. The training method is in the form of presentations and interactive discussions that discuss the use of digital platforms. The results of the training showed an increase in MSME actors' understanding of the importance of digital marketing and product branding. Participants began to understand how to use social media to promote products effectively, reduce marketing costs, and increase competitiveness through a unique and memorable brand image. In conclusion, this training provides significant provisions for MSME to optimize the potential of technology in supporting business development.
Peran Brand Equity Dalam Memediasi Firm Created Communication Dan User Created Communication Terhadap Purchase Intention Produk Pelangsing Nareswari, Ayu
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 17 No 2 (2024): Juli - Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v17i2.261

Abstract

Perkembangan bisnis di era society 5.0 yang semakin pesat mendorong perusahaan untuk dapat menyasar konsumen menggunakan teknologi yang telah berkembang, hal ini menjadikan satu tantangan bisnis sekaligus peluang yang baik bagi perusahaan yang mulai beroprasi di pasar global. Penelitian bertujuan untuk menganalisis peran brand equity dalam memediasi firm created communication dan user created communication terhadap purchase intention produk pelangsing. Populasi dalam penelitian ini yaitu seluruh konsumen produk pelangsing. Peneliti menggunakan metode proporsional random sampling atau sampling acak. Proporsional Random Sampling yaitu cara pengambilan sampel dari anggota populasi dengan menggunakan cara acak tanpa memperhatikan strata dalam populasi tersebut. Metode analisis data yang digunakan dalam penelitian ini adalah Structual Equation Model (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa firm created communication berpengaruh terhadap brand equity. User created communication berpengaruh terhadap brand equity. Firm created communication berpengaruh terhadap purchase intention. User created communication berpengaruh terhadap purchase intention.
LITERASI DAN HEDONISME TERHADAP PERILAKU KEUANGAN: PERAN INTERVENSI LOCUS OF CONTROL Kinanti, Kartika Ayu; Chandra, Yulian Ade; Al Maidah, Firdaus; Nareswari, Ayu
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6111

Abstract

Globalization has enhanced economic development worldwide, including in Indonesia. Yet, people increasingly find it difficult to differentiate between wants and actual needs. As financial capacity and education levels grow annually in Indonesia, this study investigates how financial literacy and hedonism impact financial management behavior, with locus of control as a mediating factor. Targeting working women in Jember Regency, the study applied Malhotra's sampling rule, selecting 200 respondents based on 20 indicators. Structural Equation Modeling (SEM) using SmartPLS was employed to analyze the data. Findings reveal that financial literacy and hedonistic tendencies influence financial management behavior, with locus of control playing a significant mediating role.
E-Commerce: Variable Moderation in Marketing Strategies on Purchasing Decisions Nareswari, Ayu
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.310

Abstract

This comprehensive study delves into the intricate dynamics of marketing strategies and their influence on consumer purchasing behavior concerning UMKM Mak Epa Frozen in Lumajang City. With e-commerce emerging as a crucial moderating variable, this research adopts a quantitative approach, integrating both descriptive and causal analyses. By surveying 100 dedicated patrons of UMKM Mak Epa Frozen, meticulously collected data is subjected to rigorous scrutiny using the sophisticated Smart-PLS 4 software. The discerning findings reveal: (1) a robustly positive and consequential correlation between marketing strategies and consumer purchasing decisions, (2) notably, although e-commerce exhibits significant relevance, it does not appear to moderate the impact of marketing strategies on consumer purchasing behavior.
Complexity of Purchasing Decisions: The Role of Brand Image, Viral Marketing and Purchase Interest Nareswari, Ayu; Azizah, Yuliatin
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.311

Abstract

In the era of globalization and intensifying market competition, purchasing decisions have become crucial in product or service marketing strategies. The complexity of these decisions is a central focus for researchers and business practitioners seeking to understand dynamic consumer behavior. Brand image, viral marketing, and purchase interest play key roles in shaping these decisions. Brand image shapes consumer perceptions, while viral marketing effectively introduces products or services to broad audiences. Purchase interest reflects consumer desires and intentions. This study investigates the relationship between these factors and their impact on purchasing decisions in the Indonesian market, focusing on Store Cabang Jember dan Lumajang as a case study. Using quantitative methods, data was collected through questionnaires from 100 respondents. Results show significant influences of brand image, viral marketing, and purchase interest on purchasing decisions. These findings provide valuable insights for companies designing effective marketing strategies to navigate dynamic market challenges, particularly in Jember dan Lumajang's fashion industry. The research utilizes smart partial least squares (PLS) for data analysis. The study concludes that while brand image does not significantly influence purchasing decisions, viral marketing and purchase interest positively and significantly impact these decisions.
Ibu Bijak, Keuangan Cermat: Edukasi Pengelolaan Keuangan Keluarga Berbasis Literasi Finansial Ayu Kinanti, Kartika; Ade Chandra, Yulian; Nareswari, Ayu
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4379

Abstract

Effective household financial management is a key factor in maintaining family well-being. However, many housewives still face challenges in managing their finances due to limited knowledge of budgeting, saving habits, and basic investment concepts. This low level of financial literacy can increase the risk of household economic instability, especially amid continuously changing economic conditions. To address this issue, this community service program was implemented to provide practical and applicable financial literacy education tailored to the needs of housewives. The program was delivered through interactive training sessions, offering participants a better understanding of financial literacy fundamentals, realistic household budgeting techniques, basic saving and investment strategies, and ways to avoid harmful debt practices. Through this training, participants are expected to gain the skills and confidence needed to apply sound financial principles in their daily lives. The expected outcomes of this activity include improved financial literacy among participants, the ability to independently create structured household financial plans, and positive changes in financial behavior that promote responsibility and discipline. Furthermore, the program aims to raise awareness of the importance of financial planning as a foundation for a more stable and prosperous family future.
Co-Authors Ade Chandra, Yulian Al Maidah, Firdaus Ayu Kinanti, Kartika KINANTI, Kartika Ayu Putri, Nur Latifa Isnaini Rafi Ahdan Rizar, Mohamad Suyono, Aji Prasetyo Yulian Ade Chandra Yuliatin Azizah