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All Journal Jurnal Mirai Management Airlangga Journal of Innovation Management Journal of Management and Social Sciences E-Amal: Jurnal Pengabdian Kepada Masyarakat
Nur Latifa Isnaini Putri
Institut Teknologi dan Bisnis Widya Gama Lumajang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Transportation

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Self Marketing Lansia-Preneur melalui Pendekatan Symbolic Interactionism di Lumajang Nur Latifa Isnaini Putri
Airlangga Journal of Innovation Management Vol. 3 No. 1 (2022): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v3i1.36749

Abstract

The complexity of the needs requires everyone to work and make the right decisions in meeting the needs in order to ensure an effective and decent life. Self marketing is one of the efforts that can be done by an elderly person to support daily needs. This study aims to determine the meaning of the elderly entrepreneurial activity and to determine the self-marketing pattern of elderly-preneurs in Lumajang. This type of research is a descriptive qualitative research. Determination of informants in the study using purposive sampling method. The data analysis method uses four steps, there are data collection, data condensation, data presentation, and conclusions. This study concludes that there are various meanings of entrepreneurship for elderly including entrepreneurship as a fulfillment of economic needs, as a form of health resilience and as worship. As for the pattern of self-marketing that was found, as an optimization of symbols in influencing consumer behavior, place of business as a support for contrasting social class images, and the linearity of elderly products with local and traditional products. This research is expected to be a reference for science in field of inclusive marketing and as a reference for Government to improve an elderly friendly environment in Lumajang.
Studi Essensial Marketing Pada Ritual Adat “Nyadhar” Madura Nur Latifa Isnaini Putri
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.221

Abstract

Value that exists in a cultural customary ritual entity in a community environment, will not become a potential if its essence has not been determined. Essential marketing strategy is a marketing strategy that focuses on the core or basis of marketing. This study aims to find a marketing strategy to develop Sumenep based on culture that has been upheld by the people so far. This research is a qualitative research and uses a purposive method in selecting informants. Informants in this study were Pinggirpapas village community leaders, Pinggirpapas village community, and Pini Sepuh as traditional ritual leaders. The results of this study are a form of marketing essential values in Nyadar traditional rituals including; The Sanctity of Traditional Ritual Processions, Transformation of customary values between generations that bind as resilience to the psychological aspects of the residents, and the residents belief in the uniqueness of the ritual. While the economic strategy built by the residents is the inherent religious, cultural and economic values as well as the empowerment of economic values for processional products and a variety of local traditional and village culinary offerings. Furthermore, this research can become the basis for the government in developing the concept of city branding in Sumenep as an effort to increase the number of tourists visiting.
New Consumer Landscape: Sebuah Riset Perilaku Konsumen menuju Society 5.0 Nur Latifa Isnaini Putri; Ikhwanul Hakim
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5187

Abstract

Indonesia saat ini sedang dalam masa peralihan dari era Industri 4.0 menjadi era Society 5.0. Masing-masing era membutuhkan suatu strategi khusus untuk dapat menyesuaikan dengan perubahan yang ada, khususnya di bidang pemasaran. Marketing 5.0 adalah strategi yang direncanakan seorang pakar pemasar untuk menghadapi pemasaran era Society 5.0. Memahami pola perilaku konsumen adalah dasar seorang pemasar membuat strategi yang sesuai. Oleh karena itu, penelitian ini bertujuan untuk memahami dan mendeskripsikan bagaimana pola perilaku konsumen pada era Society 5.0. Penelitian ini merupakan penelitian kualitatif. Pengambilan data dilakukan dengan metode survei, wawancara, dan observasi. Informan dipilih menggunakan teknik simple random sampling dari data responden yang telah bersedia mengisi survei penelitian. Hasil penelitian ini menunjukkan bahwa konsumen pada era Society 5.0 lebih suka membeli barang secara online daripada offline, menggunakan media sosial sebagai sumber pencarian informasi sebuah produk, dan dipastikan bahwa konsumen akan lebih aktif melakukan eWOM. Hasil penelitian ini juga menunjukkan bahwa perempuan usia remaja akhir adalah target pasar optimal pada era Society 5.0. Produk fashion adalah produk yang paling diminati oleh konsumen pada era Society 5.0.
PENINGKATAN PENDAPATAN IBU-IBU RUMAH TANGGA MELALUI BANK SAMPAH Sukma Irdiana; Yatna supriatna; Nur Latifa Isnaini Putri
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2: Mei 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i2.1585

Abstract

Sampah merupakan salah satu masalah terbesar dunia. Sampah yang paling dikhawatirkan oleh dunia adalah sampah plastic. Salah satu bank sampah di Kabupaten Pasuruan yang telah terbentuk mulai awal tahun 2018. Tepatnya di Dusun Bandilan 02, RT 05 RW 02 Desa Ranuklindungan, Kecamatan Grati, Kabupaten Pasuruan dengan nama bank sampah “Camp Breen Bandilan 2”. Permasalahan yang timbul pada mitra adalah kurangnya efektif dan efisiennya pemasaran dan inovasi produk dari limbah sampah plastic. Solusi yang di ambil oleh Tim Pengabdian adalah memberikan sosialisasi, pelatihan dan pendampingan pemasaran secara online dan offline serta inovasi kreatifitas produk limbah sampah plastic. Sosialisasi, pelatihan dan pendampingan di sambut dengan antusias yang tinggi oleh peserta dengan banyaknya pertanyaan dan bukti dari produk yang dihasilkan. Hasil dari inovasi produk yang dihasilkan pada saat pendampingan, ternyata dapat meningkatkan income pendapatan ibu ibu anggota bank sampah.
Co-Authors Ikhwanul Hakim Irdiana, Sukma Yatna supriatna