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All Journal IRA Jurnal Pengabdian Kepada Masyarakat TGO Journal of Community Development
Widuri Octavianunisa
Universitas Muhammadiyah Lamongan
Arts Humanities Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Assistance with Legal Documentation, Operational SOP, and Digital Marketing for the Tumbas Mindo Laren Cafe Alifia Indriyani Nur Faizah; Widuri Octavianunisa; Arya Zaky Firmansyah; Abdul Majid
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.369

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth; however, many business owners still face challenges related to business legality, operational management, and the use of digital marketing. This community service activity aims to analyze the obstacles faced by the Tumbas Mindo Café, a micro, small, and medium enterprise located in Laren Subdistrict, Lamongan Regency, in order to increase brand awareness. This assistance program has a positive impact on operational effectiveness and the expansion of promotional reach through support in establishing business legality, as well as the development of written Standard Operating Procedures (SOPs), which can improve business outcomes by implementing digital marketing strategies via social media platforms such as Instagram and TikTok. This mentoring can yield results such as established business legality, better-managed social media, and more focused human resource management; when integrated, these elements can enhance the professionalism of business management and strengthen the sustainable competitiveness of micro, small, and medium enterprises.
SMART GIZI: Buku Saku Interaktif Pencegahan KEK bagi Remaja Putri dan Ibu Hamil di Desa Sendangagung Paciran Lamongan Angela Tiara Marsningrum; Eva Laili Wijayanti; Widuri Octavianunisa; Zuhrotun Nisa; Mufti Ari Bianto
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 4 No 2 (2026): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v4i2.528

Abstract

Chronic Energy Deficiency (CED) remains an issue among adolescent girls and pregnant women in Sendangagung Village, Paciran, Lamongan. This community service activity aimed to improve their understanding of CED's causes, consequences, and prevention. Methods included health education and discussions, using the "SMART GIZI" (Smart Nutrition) pocketbook and educational videos accessible via QR codes. We evaluated learning using pre-tests and post-tests, each with 10 questions. The results showed that the proportion of adolescent girls demonstrating a good level of knowledge rose from 51% to 74%. In comparison, the proportion of pregnant women with a good level of knowledge increased from 28% to 78%.
Co-Authors ABDUL MAJID Alifia Indriyani Nur Faizah Angela Tiara Marsningrum Arya Zaky Firmansyah Eva Laili Wijayanti Mufti Ari Bianto Zuhrotun Nisa