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All Journal IRA Jurnal Pengabdian Kepada Masyarakat
Angela Tiara Marsningrum
Universitas Muhammadiyah Lamongan
Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Implementasi Strategi Pemasaran Melalui Media Sosial untuk Meningkatkan Profitabilitas UMKM Gapit Jepit Afisha di Desa Blimbing Angela Tiara Marsningrum; Vina Indriani; Novea Isnaini Nur Kholis; Wardatud Diniyah
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 3 No 3 (2025): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v3i3.376

Abstract

This community service study aims to enhance digital marketing capabilities and profitability of Afisha Gapit Jepit MSMEs in Blimbing Village through the utilization of social media. The main challenges include limited market reach, suboptimal marketing strategies, and low adoption of digital technology. A Participatory Action Research (PAR) approach was applied, consisting of problem identification, understanding, planning, action, and monitoring and evaluation. The mentoring focused on managing Facebook, WhatsApp Business, and the Shopee marketplace, including developing promotional content and strengthening the product visual identity. The results show a positive impact: daily sales increased from an average of 40 packages to 80, a 100% increase. The program effectively improved MSME digital capacity and business competitiveness.
SMART GIZI: Buku Saku Interaktif Pencegahan KEK bagi Remaja Putri dan Ibu Hamil di Desa Sendangagung Paciran Lamongan Angela Tiara Marsningrum; Eva Laili Wijayanti; Widuri Octavianunisa; Zuhrotun Nisa; Mufti Ari Bianto
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 4 No 2 (2026): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v4i2.528

Abstract

Chronic Energy Deficiency (CED) remains an issue among adolescent girls and pregnant women in Sendangagung Village, Paciran, Lamongan. This community service activity aimed to improve their understanding of CED's causes, consequences, and prevention. Methods included health education and discussions, using the "SMART GIZI" (Smart Nutrition) pocketbook and educational videos accessible via QR codes. We evaluated learning using pre-tests and post-tests, each with 10 questions. The results showed that the proportion of adolescent girls demonstrating a good level of knowledge rose from 51% to 74%. In comparison, the proportion of pregnant women with a good level of knowledge increased from 28% to 78%.
Co-Authors Eva Laili Wijayanti Mufti Ari Bianto Novea Isnaini Nur Kholis Vina Indriani Wardatud Diniyah Widuri Octavianunisa Zuhrotun Nisa