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Ratna Aisuwarya
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DIGITAL MARKETING UNTUK PRODUK UNGGULAN NAGARI BUKIK BATABUAH KABUPATEN AGAM Rian Ferdian; Ratna Aisuwarya; Mohammad Hafiz Hersyah; Rahmi Eka Putri; Dodon Yendri; Werman Kasoep; Lathifah Arief; Derisma Derisma; Desta Yolanda; Nefy Puteri Novani
Jurnal Hilirisasi IPTEKS Vol. 2 No. 4.b (2019)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v2i4.b.378

Abstract

Produk unggulan nagari adalah produksi utama sebuah nagari dimana sebagian besar masyarakatnya menggantungkan hidup pada produk tersebut. Nagari Bukik Batabuah terkenal dengan produksi unggulan masyarakatnya berupa Susu Kambing. Produk unggulan nagari ini memiliki citra rasa khas dan kualitas yang baik, akan tetapi produk-produk unggulan nagari ini masih hanya dikenal oleh kalangan terbatas dan dipasarkan dalam ruang lingkup yang kecil. Industri susu kambing di nagari Bukik Batabuah di bawah unit pengolahan susu (UPS) kelompok tani Rantiang Ameh. Susu kambing sudah memiliki pasar tersendiri dikarenakan khasiatnya yang banyak untuk kesehatan. Susu kambing dipercayai dapat menyembuhkan penyakit asma, gangguan pernapasan, asam urat, diabetes, osteoporosis, rematik dan mag. UPS Rantiang Ameh baru berproduksi tahun 2014 saat ini pemasarannya menyerap 30 L susu kambing per harinya. Masih rendahnya pengetahuan produsen industri di nagari tentang penggunaan media website, sosial media dan market place menjadikan wilayah pemasaran produk unggulan nagari tidak mengalami perkembangan yang berarti dalam jangka waktu 5 tahun belakangan. Oleh karena itu, pada pengabdian masyarakat ini, program studi Sistem Komputer berencana untuk mengenalkan pemanfaatan digital marketing untuk produk unggulan nagari di Nagari Bukik Batabuah, Kabupaten Agam.
OPTIMALISASI MEDIA PENJUALAN ONLINE SEBAGAI SALAH SATU STRATEGI PEMASARAN PRODUK KOPERASI TENUN PANDAI SIKEK Rahmi Eka Putri; Rian Ferdian; M. Hafiz Hersyah; Nefy Puteri Novani; Ratna Aisuwarya; Ricky Akbar
Jurnal Hilirisasi IPTEKS Vol. 3 No. 1 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i1.384

Abstract

The Community Service Activities were carried out at the Koperasi Tenun Pandai Sikek located in Nagari Pandai Sikek Kecamatan X Koto Kabupaten Tanah Datar. Koperasi Tenun Pandai Sikek is a cooperative with weavers originating from Nagari Pandai Sikek. The products marketed by the cooperative are in the form of Pandai Sikek woven cloth and several West Sumatran handicrafts. The marketing model used today is still conventional, where potential buyers who want to buy products must come directly to the cooperative which makes access to product marketing limited. The development of information technology now allows product marketing to be done through online marketing media to increase sales. This service activity aims to provide training and assistance to members of the Koperasi Tenun Pandai Sikek in optimizing online marketing media as one of the product marketing strategies so that Pandai Sikek woven fabric and handicrafts typical of West Sumatra can be introduced and marketed not only in the area of origin but also in scale national and international. The method of implementing the activity was carried out in three stages, namely the initial survey, training on online marketing media and the assistance of cooperative members in the use of online marketing media. In this activity, used one of the online sales sites, namely Tokopedia At present, the product of Pandai Sikek Cooperative has been marketed online through tokopedia's sales site at https://www.tokopedia.com/pandai-sikek
Co-Authors Akbar, Ricky Derisma Derisma Desta Yolanda Dodon Yendri Lathifah Arief M. Hafiz Hersyah Mohammad Hafiz Hersyah Nefy Puteri Novani Werman Kasoep