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All Journal Juara: Jurnal Riset Akuntansi Jurnal Hasil Pengabdian Masyarakat (JURIBMAS)
Ni Made Ayu Maya Puspita
Politeknik Negeri Bali
Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Social Sciences

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Pemberdayaan UMKM Keripik Melalui Inovasi Kemasan dan Pemasaran Digital Di Desa Banyubiru, Kabupaten Jembrana, Bali I Wayan Eka Santika; I Made Rony Mulia Kusuma Putra; Ni Made Ayu Maya Puspita; I Komang Mahayana Putra; Kadek Dwijuliasri
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1384

Abstract

Rendahnya literasi digital dan pengemasan konvensional tanpa pelabelan menjadi kendala utama bagi mitra UMKM Keripik Bintang di Desa Banyubiru, Jembrana. Pengabdian ini bertujuan meningkatkan kapasitas ekonomi dan daya saing usaha melalui empat tahapan. Tahap persiapan dan pra-pelaksanaan meliputi survei kebutuhan, perizinan desa, koordinasi jadwal, serta pengadaan alat dan materi. Tahap pelaksanaan selama dua hari mencakup pelatihan pembuatan desain kemasan (logo dan label stiker vinyl), pelatihan pengemasan modern dengan teknologi tepat guna (mesin spinner dan vacuum sealer), serta pelatihan pemasaran digital intensif (Instagram, TikTok, Shopee). Tahap evaluasi menggunakan metode observasi berkala secara deskriptif kualitatif untuk membandingkan kondisi baseline dan tiga bulan pasca-program. Hasil evaluasi menunjukkan kerenyahan produk meningkat dari 2 minggu menjadi 3 bulan menggunakan kemasan modern, volume penjualan naik 25%, dan omzet bulanan rata-rata mitra meningkat hingga 30%. Rangkaian kegiatan pengabdian ini terbukti berpotensi mendukung proses transformasi bisnis rumah tangga tradisional menuju tata kelola UMKM berbasis digital yang lebih mandiri.
Advancing Tourism Through Green Accounting in Culinary Waste Management Bangsal Beach, Sanur Ni Made Ayu Maya Puspita; Ni Made Sintya Surya Dewi; Putu Esa Naranata Dewi
Juara: Jurnal Riset Akuntansi Vol. 16 No. 1 (2026): Juara: Jurnal Riset Akuntansi
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juara.v16i1.13421

Abstract

This study aims to evaluate the effect of green accounting implementation on waste management among culinary businesses in the coastal area of Bangsal Beach, Sanur, Denpasar, in supporting green tourism. This study employed a quantitative approach using a survey method. The research sample consisted of 102 respondents selected through purposive sampling from 34 culinary business units. The data were analyzed using simple linear regression. The results show that green accounting has a positive and significant effect on waste management. The Adjusted R² value of 0.738 indicates that green accounting explains 73.8% of the variation in waste management, while the remaining variation is explained by other factors outside the research model. These findings confirm that integrating environmental costs into the accounting system can improve accountability and encourage more sustainable waste management practices. The implications of this study suggest that, for MSMEs, the implementation of environmental accounting through simple ecological cost recording can serve as a managerial instrument to improve operational efficiency and strengthen business legitimacy in ecologically vulnerable tourism areas. This study recommends that business actors and policymakers position green accounting as a strategic approach to coastal environmental preservation.
Co-Authors I Komang Mahayana Putra I Made Rony Mulia Kusuma Putra I Wayan Eka Santika Kadek Dwijuliasri Ni Made Sintya Surya Dewi Putu Esa Naranata Dewi