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ANALISIS EFEKTIVITAS PROGRAM TRAINING HEARTIST DAN KOMUNIKASI VERBAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA NOVOTEL BALI NUSA DUA BADUNG BALI) Anak Agung Ayu Mirah Kencanawati; I Komang Mahayana Putra; Ni Wayan Sukartini; I Made Sarjana
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Research aims to analyze the effectiveness of the Heartist Training Program and Verbal communication towards employee performance at Novotel Bali Nusa Dua. Using the simple random sampling technique through the formula Slovin got respondents as many as 72 employees of Novotel Bali Nusa Dua. The analytical techniques used are descriptive statistical analyses. Based on the results of this study is that the minimum value of a variable training program heartist (X1) is 26 and a maximum value of 37, with an average value of 31.95 and a standard deviation of 2.89. The communication variable (X2) has a minimum value of 15 and a maximum value of 23, with an average value of 19.62 and a standard deviation of 2.23. The employee (Y) performance variable has a minimum value of 25 and a maximum value of 33, with an average value of 29.26 and a standard deviation of 2.52. This suggests that training and verbal communication programs are important factors in improving employee performance. The effectiveness of both factors became an effort in the company.

PENGEMBANGAN KEWIRAUSAHAAN (PPK) DI JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI BALI Wayan Suryathi; I Gede Nyoman Suta Waisnawa; I Komang Mahayana Putra; Ni Ketut Sukasih
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 4 No 2 (2018): November 2018
Publisher : P3M Politeknik Negeri Bali

Adapun tujuan jangka panjang pengabdian masyarakat ini dalam skema Pengembangan Kewirausahaan ini adalah:1) terwujudnya pusat pendidikan dan pelatihan mahasiswa yang dapat mengcover potensi , bakat dan minat entrepreneurship secara berkesinambungan, 2) adanya wadah pendidikan dan pelatihan bisnis dengan struktur pembinaan dan pengelolaan yang mandiri, 3) mengembangkan berbagai kreativitas, ide, gagasan inovatif sebagai pintu awal memperoleh peluang bisnis yang profitabilitas. Tujuan jangka pendek adalah: 1) merekrut tenant minimal sebanyak 20 mahasiswa, 2) melaksanakan pendidikan dan pelatihan dalam rangka pengembangan jiwa dan karakter entrepreneurship, ketrampilan manajerial dan ketrampilan teknis, 3) menghasilkan 5 wirausaha baru dengan produk/jasa berbasis IPTEK Adapun rencana jangka pendek dalam pengabdian ini adalah : Menyediakan tempat dan ruang yang terkoordinir bagi wirausaha mahasiswa sebagai unit informasi dan layanan jasa dan produk, Memberikan sarana prasarana penunjang yang diperlukan dalam pelatihan fungsi-fungsi perusahaan bagi mahasiswa sesuai potensi dan bakat wirausaha muda, baik yang telah memiliki usaha maupun mahasiswa yang baru akan mendirikan usaha, Menyediakan narasumber dari berbagai para ahli, pakar praktisi, pakar bahasa, pakar pengembangan kepribadian, dosen, teknisi untuk membimbing dan melatih peningkatan ketrampilan manajerial, ketrampilan teknis dan karakter entrepreneurship dibidang kelompok bisnis yang telah dibentuk, Menjalin kerjasama dengan lembaga bisnis dan keuangan, perusahaan tekhnologi dan informasi serta media massa sebagai mitra usaha. Sedangkan target khususnya adalah pemberdayaan potensi,bakat dan minat kewirausahaan mahasiswa melalui, sehingga dapat memperkenalkan, melaunching dan menjual produk/jasa. Selanjutnya dapat memiliki pelanggan untuk mengembangkan usaha yang telah dirintis. Metode yang akan dipergunakan dalam kegiatan pengabdian ini adalah: Mengadakan sosialisasi kepada mahasiswa dan dosen diJurusan administrasi Niaga Membentuk tim pembina dan pelaksana penyaringan potensi, minat dan bakat mahasiswa calon tenant Pembentukan kelompok bidang bisnis yang terbagi menjadi kelompok usaha jasa/service dan kelompok usaha produksi, Mengadakan pelatihan dan pembimbingan peningkatan karakter kewirausahaan, ketrampilan manajerial dan ketrampilan teknis dalam menghasilakan wirausaha baru ( minimal 5 orang) Pemberian bantuan sarana prasarana praktek atau permodalan usaha Membuat buku panduan pelatihan dan praktek kerja mahasiswa, Mengadakan kemungkinan memorandum of understanding (MOU) dengan pihak industri sebagai pendamping dan tempat magang Melakukan evaluasi pembinaan dan pengembangan kewirausahaan setiap tahun

Management model of tourism village based green tourism through a holistic approach in Blimbingsari Tourism Village, Melaya District Jembrana Regency I Nyoman Meirejeki; I Ketut Suarta; I Komang Mahayana Putra; Anak Agung Putu Swabawa; Putu Dana Pariawan Salain
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.65-75

This study aims to design a tourism village management model in empowering the potential of tourism attractions and communities based on green tourism in Blimbingsari Village by using a holistic approach effectively. Data collection using survey methods, interviews, and Focus Group Discussion with judgment sampling method. Data analysis used descriptive methods based on input from selected people such as village heads, hamlet heads, youth association leader, tourism awareness groups and tourism actors in Blimbingsari village. Based on the results of the analysis, it shows a tourism village management model based on green tourism with a holistic approach seen from two aspects. In general, the management model related to the management of personal and communal tourism products goes through two stages, namely: 1) determining the unit according to operational demands, 2) making fair policies and rules in creating stability in operations. From the component aspect, management is carried out by involving all stakeholders who contribute to the development of the Blimbingsari tourism village, namely: government, private sector, community and managers. A holistic approach is applied when making fair policies that can meet the interests of the village and tourism product providers in Blimbingsari village. Its application also involves all stakeholders, because it can help develop a comprehensive tourism village that can create an integrated tourism village. So that the tourism village management model through a holistic approach will be able to create harmony in the community and be able to maintain environmental sustainability in the context of green tourism.

Penguatan Sumber Daya Manusia dan Penataan Jalur Trekking Untuk Mendukung Pengembangan Wisata Tirta di Desa Batuagung, Kecamatan Jembrana, Kabupaten Jembrana I Nyoman Meirejeki; I Gede N Suta Waisnawa; I Ketut Suarta; I Komang Mahayana Putra
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.548

Dalam pengembangan pariwisata perlu memperhatikan potensi dan daya tarik wisata di desa yang bersangkutan. Pengabdian kepada masyarakat ini bertujuan untuk memperdayakan potensi dan daya tarik wisata yang ada di desa Batuagung dalam mendukung pengembangan wisata Tirta melalui berbagai penguatan yang terkaitan dengan: penataan jalur trekking, pelatihan kuliner, pelatihan etika profesi dan dengan pendampingan manajemen. Metode pelaksanaannya terdiri atas: observasi dan diskusi pembuatan disain jalur trekking, papan petunjuk arah, serta memberikan pelatihan kuliner dan etika profesi. Berdasarkan observasi awal ada beberapa potensi dan daya tarik wisata di desa Batuagung yang belum ditangani dengan baik seperti: 1) puncak JR (Jumpa Remaja); 2) monumen perjuangan yang bersejarah; 3) pemandangan alam yang indah dan hijau; 4) Sungai Tukadaya dengan air yang bening dan bersih arus yang cukup deras dengan batu yang besar-besar; dan 5) kurangnya kualitas sumber daya manusia yang berkaitan dengan penyediaan dan pelayanaan produk wisata kuliner. Dalam pemberdayaan potensi dan daya tarik wisata yang ada di desa Batuagung yang dilakukan melalui berbagai penguatan, ada beberapa kegiatan yang dilakukan, meliputi: 1) rapat persiapan kelengkapan perjalanan seperti surat tugas, absensi, pembagian tugas dan jadwal yang disepakati untuk terjun kelapangan; 2) penataan jalur trekking, menentukan titik signage membuat dan memasang signage; 3) pelatihan etika profesi kepada pedagang dan pengelola pariwisata; dan 4) pelatihan kuliner dengan bahan baku lokal kepada pedagang dan ibu-ibu anggota PKK. Dengan adanya berbagai penguatan ini diharapkan dapat meningkatkan kualitas layanan dan popularitas wisata tirta serta meningkatkan pendapatan masyarakat Batuagung.

ANALISIS EFEKTIVITAS PROGRAM TRAINING HEARTIST DAN KOMUNIKASI VERBAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA NOVOTEL BALI NUSA DUA BADUNG BALI) Anak Agung Ayu Mirah Kencanawati; I Komang Mahayana Putra; Ni Wayan Sukartini; I Made Sarjana
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.429

The Research aims to analyze the effectiveness of the Heartist Training Program and Verbal communication towards employee performance at Novotel Bali Nusa Dua. Using the simple random sampling technique through the formula Slovin got respondents as many as 72 employees of Novotel Bali Nusa Dua. The analytical techniques used are descriptive statistical analyses. Based on the results of this study is that the minimum value of a variable training program heartist (X1) is 26 and a maximum value of 37, with an average value of 31.95 and a standard deviation of 2.89. The communication variable (X2) has a minimum value of 15 and a maximum value of 23, with an average value of 19.62 and a standard deviation of 2.23. The employee (Y) performance variable has a minimum value of 25 and a maximum value of 33, with an average value of 29.26 and a standard deviation of 2.52. This suggests that training and verbal communication programs are important factors in improving employee performance. The effectiveness of both factors became an effort in the company.

Management model of tourism village based green tourism through a holistic approach in Blimbingsari Tourism Village, Melaya District Jembrana Regency I Nyoman Meirejeki; I Ketut Suarta; I Komang Mahayana Putra; Anak Agung Putu Swabawa; Putu Dana Pariawan Salain
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.65-75

This study aims to design a tourism village management model in empowering the potential of tourism attractions and communities based on green tourism in Blimbingsari Village by using a holistic approach effectively. Data collection using survey methods, interviews, and Focus Group Discussion with judgment sampling method. Data analysis used descriptive methods based on input from selected people such as village heads, hamlet heads, youth association leader, tourism awareness groups and tourism actors in Blimbingsari village. Based on the results of the analysis, it shows a tourism village management model based on green tourism with a holistic approach seen from two aspects. In general, the management model related to the management of personal and communal tourism products goes through two stages, namely: 1) determining the unit according to operational demands, 2) making fair policies and rules in creating stability in operations. From the component aspect, management is carried out by involving all stakeholders who contribute to the development of the Blimbingsari tourism village, namely: government, private sector, community and managers. A holistic approach is applied when making fair policies that can meet the interests of the village and tourism product providers in Blimbingsari village. Its application also involves all stakeholders, because it can help develop a comprehensive tourism village that can create an integrated tourism village. So that the tourism village management model through a holistic approach will be able to create harmony in the community and be able to maintain environmental sustainability in the context of green tourism.

Analisis implementasi triple bottom line pada program corporate social responsibility di the patra bali resort & villas I Komang Arif Cahya Pradana; I Komang Mahayana Putra; Wayan Gede Suka Parwita
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 7 No. 6 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v7i6.6557

This study aims to analyze the implementation of the Triple Bottom Line concept (People, Planet, Profit) in Corporate Social Responsibility (CSR) programs at The Patra Bali Resort & Villas and to identify the challenges faced in its implementation. This research employs a qualitative method with a descriptive approach. The data sources used in this study consist of primary and secondary data. Data collection techniques were conducted through observation, interviews, and documentation involving parties directly engaged in CSR program implementation. Interviews were conducted with the Training Manager, HCBP Hospitality, and CSR program beneficiaries to obtain comprehensive information regarding program implementation.The results indicate that The Patra Bali Resort & Villas has implemented CSR programs that reflect the three dimensions of the Triple Bottom Line. In the People dimension, the company carries out social empowerment programs such as employing persons with disabilities and organizing blood donation activities. In the Planet dimension, the company implements environmental sustainability initiatives, including eco-enzyme waste management and the empowerment of local salt farmer groups. Meanwhile, in the Profit dimension, the company conducts training and certification programs for local tour guides, contributing to long-term economic sustainability.However, several challenges remain, including the absence of structured impact measurement indicators and limitations in continuous monitoring and evaluation of CSR programs.

The Association of Perceived Meta Ads Exposure and Content Quality With Brand Awareness: A Case Study of Kursusmengemudi.Id A. Galung Astaqi; Nyoman Indah Kusuma Dewi; I Komang Mahayana Putra
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 5 (2026): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i5.2049

This study examines the association of perceived Meta Ads exposure and content quality with brand awareness among audiences of Kursusmengemudi.id, a client of PT Whello Indonesia Prima. A quantitative cross-sectional survey was conducted with 100 purposively selected respondents who had viewed the brand’s advertisements or followed its social media account. Data were collected through a five-point Likert-scale questionnaire and analyzed using instrument testing, descriptive statistics, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination. Perceived Meta Ads exposure was positively and significantly associated with brand awareness (t = 3.433; p = 0.001), as was content quality (t = 4.395; p < 0.001). The regression model was statistically significant (F = 160.547; p < 0.001) and explained 76.8% of the variation in brand awareness. The standardized coefficient for content quality (β = 0.504) was larger than that for perceived Meta Ads exposure (β = 0.394), although the difference between the coefficients was not statistically tested. Within this sample, the findings indicate that digital advertising exposure and the relevance, attractiveness, clarity, and consistency of content are jointly associated with stronger brand recognition and recall

Pemberdayaan UMKM Keripik Melalui Inovasi Kemasan dan Pemasaran Digital Di Desa Banyubiru, Kabupaten Jembrana, Bali I Wayan Eka Santika; I Made Rony Mulia Kusuma Putra; Ni Made Ayu Maya Puspita; I Komang Mahayana Putra; Kadek Dwijuliasri
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1384

Rendahnya literasi digital dan pengemasan konvensional tanpa pelabelan menjadi kendala utama bagi mitra UMKM Keripik Bintang di Desa Banyubiru, Jembrana. Pengabdian ini bertujuan meningkatkan kapasitas ekonomi dan daya saing usaha melalui empat tahapan. Tahap persiapan dan pra-pelaksanaan meliputi survei kebutuhan, perizinan desa, koordinasi jadwal, serta pengadaan alat dan materi. Tahap pelaksanaan selama dua hari mencakup pelatihan pembuatan desain kemasan (logo dan label stiker vinyl), pelatihan pengemasan modern dengan teknologi tepat guna (mesin spinner dan vacuum sealer), serta pelatihan pemasaran digital intensif (Instagram, TikTok, Shopee). Tahap evaluasi menggunakan metode observasi berkala secara deskriptif kualitatif untuk membandingkan kondisi baseline dan tiga bulan pasca-program. Hasil evaluasi menunjukkan kerenyahan produk meningkat dari 2 minggu menjadi 3 bulan menggunakan kemasan modern, volume penjualan naik 25%, dan omzet bulanan rata-rata mitra meningkat hingga 30%. Rangkaian kegiatan pengabdian ini terbukti berpotensi mendukung proses transformasi bisnis rumah tangga tradisional menuju tata kelola UMKM berbasis digital yang lebih mandiri.

ANALYSIS OF THE POTENTIAL OF TUWED VILLAGE AS A SUSTAINABLE CONSERVATION EDUCATIONAL TOURISM IN BALI Rony Mulia Kusuma Putra; I Ketut Suarta; I Komang Mahayana Putra; Nyoman Mei Rejeki; Solihin Solihin
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2762

Community-based sustainable tourism is a strategic approach to destination development that maintains a balance between ecological, socio-cultural, and economic aspects. This study aims to analyze the potential of Tuwed Village in Jembrana Regency, Bali, as a sustainable conservation educational tourism destination. The study used a qualitative approach with a descriptive-exploratory design, using data collection techniques such as field observations, in-depth interviews with village officials, community leaders, and local tourism stakeholders, as well as documentation studies. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that Tuwed Village has significant natural resource potential, including mangrove ecosystems, coastal areas, and organic farming practices that can be developed as a means of environmental education. The socio-cultural aspects of the community, particularly the values ??of local wisdom and traditions of nature conservation, are important assets in the development of community-based educational tourism. From an economic perspective, conservation educational tourism has the potential to create business opportunities and improve community welfare through local economic diversification. Meanwhile, from an institutional perspective, the commitment of the village government and community readiness indicate positive opportunities for strengthening the tourism management structure. This study concludes that Tuwed Village has great potential to be developed as a sustainable conservation educational tourism destination, provided that institutional strengthening, community capacity building, and multi-stakeholder support are provided.

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