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All Journal Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Multidisiplin West Science Miftah E-Jurnal Manajemen
ade taruna wijaya
UNIVERSITAS MADANI INDONESIA
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Short Video Endorse , Program Afiliasi Melalui Trust dan Keputusan Pembelian Produk Fashion pada Platform Tiktok di Indonesia Ramadhani, Kurniawan; In, Churin; Wijaya, Ade Taruna
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 1 (2023): April 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i1.47

Abstract

This study aims to determine the effect of short video endorsements and affiliate programs through trust on purchasing decisions for fashion products on the Tiktok platform in Indonesia. The Tiktok platform provides many features such as videos, songs, stickers, live and others so that users can compete with models and styles, from artists to ordinary people who want to share their creativity. The busy Tiktok social media is currently used by business people in marketing their products through Tiktok content. This type of research is a quantitative research with path analysis method. The sample in this study was 132 people who had purchased fashion products on Tiktok. The results of this study indicate that short video endorsements have a significant effect on trust and purchase decisions. Affiliate program has a significant effect on trust and purchasing decisions. However, the trust variable as an intervening agent is not strong enough to mediate the short video endorse and affiliate program variables on purchasing decisions
Workshop Interactive Whispering Games untuk Meningkatkan Kemampuan Pronunciation Siswa SMPI Anharul Ulum di Lingkungan Pesantren Anharul Ulum Blitar Dewi, Ekka Zahra Puspita; Ngaisah, Siti; Hira, Salma; Safitri, Ana; Maharani, Wening Pangesthi; Wijaya, Ade Taruna; Wulandari, Recavery Dwi; Jamil, Awaludin; Muarifah, Siti; Alfin, Charumin; Atmaja, Adi Tri; Musaiyaroh, Ati; Meinina, Rafiqa Ilma; Haryuni, Nining
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v6i1.924

Abstract

This community service program aimed to improve the English pronunciation skills of students at Anharul Ulum Islamic Junior High School, Blitar Regency, particularly in a pesantren-based educational context. Prior to the program, by conducting a pre-test, the students demonstrated moderate to low pronunciation proficiency, characterized by limited accuracy in segmental and suprasegmental features, low fluency, and a lack of confidence in oral production. To address these issues, the program was implemented through three stages: introduction, implementation, and evaluation. During the implementation stage, Interactive Whispering Games were employed as a game-based learning strategy to promote active participation, collaborative learning, and reduced speaking anxiety. The effectiveness of the program was evaluated through pre-test and post-test assessments involving 53 students, complemented by observation and reflective feedback from students and teachers. The results revealed improvements across all assessed pronunciation aspects, with the highest increase observed in fluency, indicating enhanced spontaneity and confidence in oral production. Qualitative findings further showed increased student engagement, motivation, and positive attitudes toward pronunciation practice. Overall, the program demonstrates that Interactive Whispering Games are an effective, low-technology, and contextually appropriate approach for enhancing pronunciation skills in pesantren-based junior high schools and offer a practical model for similar community service initiatives. Overall, the program highlights the effectiveness of game-based learning strategies for supporting pronunciation development in a pesantren-based junior high school environment and offers a practical model for similar community service initiatives.
BAGAIMANA PENGARUH RELIGIUSITAS DAN KELOMPOK REFERENSI TERHADAP PEMBELIAN KEMBALI? KASUS BOIKOT PRODUK YANG DIDUGA MENDUKUNG ZIONIS Churin In; Ade Taruna Wijaya
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p04

Abstract

Penelitian ini membahas fenomena global terkait gerakan BDS (Boikot, Divestasi, dan Sanksi) terhadap Israel, dengan fokus pada perilaku konsumen Indonesia dalam konteks boikot produk Unilever. Tujuan penelitian ini adalah untuk menganalisis pengaruh religiosity (religiusitas) dan reference group (kelompok referensi) terhadap repurchase (keputusan pembelian kembali). Penelitian ini menggunakan metode kuantitatif dengan pendekatan regresi linier berganda, yang diolah melalui program SPSS versi 17. Variabel independen dalam penelitian ini terdiri dari religiusitas (X1) dan kelompok referensi (X2), sedangkan variabel dependen adalah keputusan pembelian kembali (Y). Hasil penelitian menunjukkan bahwa kedua variabel bebas memiliki pengaruh signifikan terhadap repurchase (keputusan pembelian kembali). Hipotesis pertama (H1), yang menyatakan bahwa religiusitas berpengaruh dalam mencegah konsumen melakukan pembelian kembali produk Unilever, terbukti dengan nilai signifikansi 0,006. Hipotesis kedua (H2), yang menyatakan bahwa kelompok referensi berpengaruh dalam mencegah repurchase, juga terbukti dengan nilai signifikansi 0,001. Selain itu, nilai koefisien determinasi (R²) sebesar 0,548 menunjukkan bahwa 54,8 persen variasi keputusan repurchase dapat dijelaskan oleh kedua variabel tersebut, sementara 45,2 persen sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menegaskan pentingnya faktor religius dan sosial dalam membentuk perilaku konsumen dalam isu boikot.   This study examines the global phenomenon of the BDS (Boycott, Divestment, and Sanctions) movement against Israel, focusing on Indonesian consumer behavior, particularly in the boycott of Unilever products. The purpose of this research is to analyze the influence of religiosity and reference groups on repurchase decisions. A quantitative method was employed using multiple linear regression analysis, processed with SPSS version 17. The independent variables include religiosity (X1) and reference group (X2), while the dependent variable is repurchase behavior (Y). The results indicate that both religiosity and reference groups have a significant impact on consumers’ decisions not to repurchase. The first hypothesis (H1), stating that religiosity significantly influences the avoidance of repurchasing Unilever products, is supported with a significance value of 0.006. The second hypothesis (H2), which asserts that reference groups play a significant role in discouraging repurchase, is also supported with a significance value of 0.001. Additionally, the coefficient of determination (R²) of 0.548 shows that 54.8 percent of the variation in repurchase decisions is explained by these two variables, while 45.2 percent is influenced by other external factors. These findings highlight the role of religious beliefs and social influences in shaping consumer responses within boycott movements.
PENGARUH FIRST-PARTY COOKIES DAN RELEVANSI IKLAN YANG DIPERSONALISASI TERHADAP CUSTOMER RETENTION PADA PENGGUNA E-COMMERCE DI INDONESIA ade taruna wijaya; churin in
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jzda7a65

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas data first-Party Cookies dan relevansi iklan personalisasi terhadap Customer Retention pada pengguna e-commerce di Indonesia. Latar belakang penelitian didorong oleh perubahan regulasi privasi global yang membatasi penggunaan third-party cookies sehingga meningkatkan nilai strategis first-Party Cookies dalam pemasaran digital. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner daring kepada 120 pengguna aktif e-commerce yang pernah menerima iklan personalisasi, diikuti uji validitas, reliabilitas, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas data first-Party Cookies berpengaruh positif dan signifikan terhadap Customer Retention, karena data yang akurat membantu platform memahami kebutuhan pengguna dengan lebih tepat. Selain itu, relevansi iklan personalisasi terbukti memiliki pengaruh yang lebih kuat dibandingkan kualitas data, menandakan bahwa pengguna lebih merespons konten yang relevan, tidak mengganggu, dan sesuai minat mereka. Secara simultan, kedua variabel menjelaskan lebih dari setengah variasi retensi pelanggan, yang menunjukkan bahwa strategi retensi efektif memerlukan integrasi antara kualitas data internal dan personalisasi iklan yang tepat sasaran. Temuan ini menegaskan bahwa strategi berbasis first-party data dan iklan relevan menjadi kunci dalam mempertahankan pelanggan di tengah persaingan e-commerce yang semakin kompetitif di Indonesia.    This study aims to examine the influence of first-party cookie data quality and personalized advertising relevance on Customer Retention among e-commerce users in Indonesia. This research is driven by global privacy regulations that increasingly restrict third-party cookies, making first-Party Cookies a crucial resource for digital marketing strategies. A quantitative approach was applied by distributing an online questionnaire to 120 active e-commerce users who had previously received personalized advertising, followed by validity and reliability testing and multiple linear regression analysis. The findings indicate that the quality of first-party cookie data has a positive and significant effect on Customer Retention, as accurate and updated data enable platforms to better understand user needs. Furthermore, personalized advertising relevance demonstrates a stronger influence than data quality, suggesting that users respond more positively to ads that are meaningful, non-intrusive, and aligned with their interests. Simultaneously, both variables explain more than half of the variation in Customer Retention, implying that effective retention strategies require the integration of high-quality data management with precise and relevant ad personalization. Overall, the results confirm that first-party-data-driven strategies combined with relevant personalized advertising are essential for maintaining customer loyalty within Indonesia’s highly competitive e-commerce environment
Pengaruh Intensitas Penggunaan E-Wallet terhadap Perilaku Impulsive Buying Mahasiswa dengan Literasi Keuangan sebagai Variabel Moderasi Siti Muarifah; Ade Taruna Wijaya; Cahya Ulal Jannah
Jurnal Multidisiplin West Science Vol 5 No 07 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i07.3580

Abstract

“Latar Belakang: Perkembangan teknologi keuangan digital telah mendorong peningkatan penggunaan electronic wallet (e-wallet) di kalangan mahasiswa. Kemudahan transaksi, berbagai promosi, serta akses pembayaran yang cepat dapat meningkatkan kecenderungan perilaku impulsive buying. Namun, tingkat literasi keuangan yang dimiliki mahasiswa diduga dapat memengaruhi hubungan antara penggunaan e-wallet dan perilaku pembelian impulsif.Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh intensitas penggunaan e-wallet terhadap perilaku impulsive buying mahasiswa serta menguji peran literasi keuangan sebagai variabel moderasi pada mahasiswa Universitas Madani Indonesia. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan desain explanatory research. Sampel penelitian berjumlah 120 mahasiswa Universitas Madani Indonesia yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan menggunakan kuesioner yang mengukur intensitas penggunaan e-wallet, perilaku impulsive buying, dan literasi keuangan. Analisis data dilakukan secara deskriptif dan inferensial menggunakan regresi linear sederhana serta Moderated Regression Analysis (MRA) dengan tingkat signifikansi 0,05. Hasil: Hasil penelitian menunjukkan bahwa sebagian besar responden memiliki intensitas penggunaan e-wallet kategori tinggi (46,6%), literasi keuangan kategori sedang (41,7%), dan perilaku impulsive buying kategori sedang (43,3%). Hasil uji regresi menunjukkan bahwa intensitas penggunaan e-wallet berpengaruh positif dan signifikan terhadap perilaku impulsive buying mahasiswa (β = 0,587; p = 0,000). Hasil uji moderasi menunjukkan bahwa literasi keuangan mampu memoderasi hubungan antara intensitas penggunaan e-wallet dan perilaku impulsive buying (β = -0,284; p = 0,001). Koefisien interaksi yang bernilai negatif menunjukkan bahwa semakin tinggi literasi keuangan mahasiswa, semakin lemah pengaruh intensitas penggunaan e-wallet terhadap perilaku impulsive buying. Kesimpulan: Intensitas penggunaan e-wallet berpengaruh signifikan terhadap perilaku impulsive buying mahasiswa. Literasi keuangan terbukti berperan sebagai variabel moderasi yang memperlemah pengaruh tersebut. Oleh karena itu, peningkatan literasi keuangan diperlukan untuk membantu mahasiswa mengelola keuangan secara lebih bijak di era digital.
Co-Authors Ana Safitri Ati Musaiyaroh, Ati Atmaja, Adi Tri Awaludin Jamil Cahya Ulal Jannah Chairumin Alfin Churin In Dewi, Ekka Zahra Puspita Hira, Salma Maharani, Wening Pangesthi Meinina, Rafiqa Ilma Ngaisah, Siti Nining Haryuni Ramadhani, Kurniawan Siti Muarifah Siti Muarifah Wulandari, Recavery Dwi