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All Journal Nivedana : Jurnal Komunikasi dan Bahasa INTERACTION: Jurnal Pendidikan Bahasa
Ken Norton Hutasoit
Universitas Bina Sarana Informatika
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Other

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JUMBO Film as a Turning Point for Indonesian Animated Films in the Digital Era Tuty Mutiah; Bonardo Marulitua A; Ken Norton Hutasoit; Ali Imron Hamid; Syarif Fitri
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.2846

Abstract

The Indonesian film industry has shown significant development in recent years, particularly in terms of genre diversification and technical quality. One major achievement in this sector is the success of the animated film JUMBO (2025), which became the third highest-grossing Indonesian film of all time, with over 7 million viewers. This success reflects a major shift in Indonesian audience preferences toward local animated films, which were previously often considered less popular. JUMBO not only offers entertainment but also presents a strong and emotional narrative, along with relevant Indonesian social and cultural values. This study aims to examine JUMBO as a manifestation of a new paradigm in Indonesian cinema, focusing on its narrative approach, technical and visual aspects, as well as the digital communication strategies used to market the film. In addition, audience responses to the film are analyzed to understand its impact on public perception of local animated films. The research uses a qualitative approach, including content analysis of the film and a study of social media use in its marketing strategy. JUMBO not only provides visual entertainment but also conveys universal values such as struggle, family, and hope, making it both relevant and emotionally resonant for viewers. The findings show that JUMBO has successfully reshaped audience expectations regarding the quality of local films and opened new opportunities for the development of the animation genre in Indonesia. The film’s success highlights the great potential for the Indonesian animated film industry to grow further and be embraced by both local and international audiences.
PRODUCTION DESIGN IN THE CREATION OF THE SHORT FILM BEHIND THE DOOR : (A Qualitative Approach to Cinematography and Visual Storytelling) Ken Norton Hutasoit; Tuty Mutiah; Ali Imron Hamid
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2779

Abstract

This study examines the process of making a short film entitled “Behind the Door”, which has a psychological and mystery theme. Audio-visual works with optimized artistic and technical work are the main objectives of this design. Pre-production, production, and post-production are all part of the design process, which focuses on script creation, storyboarding, location selection, and lighting and sound arrangements to support the mood of the story. To ensure the quality of production in accordance with cinematographic standards, this design uses a qualitative approach by conducting literature research, observation, and interviews with film practitioners. It is hoped that this design will become a model for making short films that can convey story messages and provide a deep experience to the audience.
Co-Authors Ali Imron Hamid Bonardo Marulitua A Syarif Fitri Tuty Mutiah