Claim Missing Document
Check
Articles

Found 2 Documents
Search

Pengaruh Interaksi Parasosial terhadap Perilaku Pembelian Impulsif pada Mahasiswi Universitas X di Bekasi Karinina Muti Dewi; Sandra Adetya; Mic Finanto Ario Bangun
Jurnal Siber Multi Disiplin Vol. 4 No. 2 (2026): Jurnal Siber Multi Disiplin (Juli - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v4i2.920

Abstract

Penelitian ini bertujuan menguji pengaruh interaksi parasosial terhadap perilaku pembelian impulsif pada mahasiswi Universitas X di Bekasi pengguna TikTok. Penelitian menggunakan pendekatan kuantitatif dengan regresi linear sederhana dan uji korelasi Spearman's rho, melibatkan 104 mahasiswi yang dipilih melalui purposive sampling. Interaksi parasosial diukur menggunakan PSI-Scale (Rubin et al., 1985; 15 aitem, α = 0,717), sedangkan pembelian impulsif diukur menggunakan IBTS (Verplanken & Herabadi, 2001; 18 aitem, α = 0,746). Hasil menunjukkan interaksi parasosial tidak berpengaruh signifikan terhadap pembelian impulsif (r = 0,1103; p = 0,265; R² = 0,015). Ketidaksignifikan ini diduga akibat ceiling effect karena homogenitas sampel: 99,04% responden berada pada kategori interaksi parasosial tinggi dan 96,15% pada kategori pembelian impulsif tinggi, sehingga variasi data sangat terbatas. Faktor situasional seperti flash sale, countdown timer, dan kemudahan PayLater diduga lebih dominan mendorong pembelian impulsif dibanding interaksi parasosial. Penelitian selanjutnya disarankan melibatkan variabel mediator dan sampel yang lebih heterogen.
Academic Procrastination Among Working Undergraduate Students: A Descriptive Study at Universitas X Shafia Salsabila; Sandra Adetya; Mic Finanto Ario Bangun
Socrates: Journal of Education, Philosophy and Psychology Vol. 2 No. 4 (2026): Socrates: Journal of Education, Philosophy and Psychology
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/socrates.v2i4.366

Abstract

Academic procrastination has become one of the most common academic problems experienced by university students, particularly those who simultaneously pursue higher education and employment. Balancing academic responsibilities with occupational demands may create challenges that increase the tendency to delay academic tasks. This study aimed to describe the level of academic procrastination among working undergraduate students at Universitas X. This study employed a quantitative descriptive research design involving 167 working undergraduate students selected using proportional stratified random sampling. Data were collected using the Indonesian version of the Multidimensional Academic Procrastination Scale (MAPS-15), which demonstrated acceptable validity and reliability before the main data collection. Descriptive statistical analysis was conducted using JASP version 0.19.7.1 to calculate the mean, standard deviation, frequencies, percentages, and category distribution of academic procrastination. The findings revealed that 53.9% of respondents were categorized as having a high level of academic procrastination, 34.1% were categorized as having a low level, and 12.0% were categorized as having a moderate level. These findings indicate that academic procrastination remains prevalent among working undergraduate students at Universitas X. The study provides a descriptive overview of academic procrastination among working students and contributes empirical evidence that may assist higher education institutions in understanding the academic characteristics of students who undertake dual roles as learners and employees.