Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal The Eastasouth Management and Business West Science Social and Humanities Studies
Slamet Sutrisno
Nusa Putra University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta Frans Sudirjo; Ilham Akbar Bunyamin; Slamet Sutrisno
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.835

Abstract

This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.
Employee Perception of Fairness in the Performance Appraisal Process and Its Impact on Performance in Indonesian Startups Nanda Hidayati; Muhammad Syafri; Syamsulbahri Syamsulbahri; Muhamad Akbar; Slamet Sutrisno
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.558

Abstract

This study investigates the relationship between employee perceptions of fairness in the performance appraisal process and employee performance in Indonesian start-up companies. A quantitative approach was employed, with data collected from 115 employees using a Likert scale-based survey. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that all three dimensions of fairness—procedural fairness, distributive fairness, and interactional fairness—significantly influence employee performance. Procedural fairness had the strongest positive relationship with performance, followed by interactional fairness and distributive fairness. The findings suggest that employees who perceive the appraisal process as fair in terms of consistency, outcomes, and interpersonal treatment are more likely to exhibit higher job performance. The study highlights the importance of fairness in performance appraisals for fostering a productive work environment in start-up companies.
Co-Authors Frans Sudirjo Ilham Akbar Bunyamin Muhamad Akbar Muhammad Syafri Nanda Hidayati Syamsulbahri Syamsulbahri