Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Revalina Olivia Hendser
Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Komunikasi LKSA Yaatama dalam Membangun Kepercayaan Donatur pada Program Santunan Bulanan Revalina Olivia Hendser; Amiruddin Saleh; Harvia Atika Zahira
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1490

Abstract

This study aims to analyze the communication strategies employed by the Child Social Welfare Institution (LKSA) Yaatama to build trust specifically regarding integrity and transparency among regular donors of its monthly financial aid program. A descriptive qualitative research method was used, with data collected through observation, documentation, and in-depth interviews with institution administrators and donor representatives. The results indicate that LKSA Yaatama utilizes a two-way communication strategy by leveraging WhatsApp for personal, direct messaging to share detailed accountability reports. This medium is considered effective under Media Richness Theory, as it enables the transmission of rich content such as text, PDF documents, and visual records that validates the distribution of funds. Additionally, an interpersonal communication approach involving door-to-door visits is maintained to foster emotional closeness and demonstrate benevolence. Challenges such as information overload and varying donor personalities are mitigated through routine evaluations and a humanistic approach. In conclusion, consistent information transparency and warm personal interactions are the key factors in maintaining the loyalty of regular donors.
Co-Authors Amiruddin Saleh Harvia Atika Zahira