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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Selvicoltura Asean Islamic Studies in the World
Adam Idris
Universiti Brunei Darussalam
Religion Agriculture, Biological Sciences & Forestry

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THE HIDDEN TREASURE OF THE FOREST: THE RISE OF NON-TIMBER FOREST PRODUCTS (NTFPS) AND CIRCULAR ECONOMY OPPORTUNITIES BASED ON NATURAL COMMODITIES Khalid Mahmud; Adam Idris; Nadiah Ismail
Journal of Selvicoltura Asean Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsa.v3i1.2741

Abstract

The global push toward a Circular Economy (CE) demands leveraging regenerative resources, making Non-Timber Forest Products (NTFPs) critical assets for a sustainable bio-economy. This study addresses the profound structural inefficiency within current NTFP value chains, which operate on a linear model, resulting in significant material waste and limiting local economic value. The core research objective was to rigorously assess material efficiency and identify the governance barriers preventing the transition to zero-waste systems, thereby developing a prescriptive NTFP-Circular Economy (NTFP-CE) Model. The methodology employed a comparative process mapping design, integrating Mass Balance Analysis across twelve diverse processing units with qualitative interviews focused on institutional failure and technology adoption. Findings demonstrate a critically low average Conversion Efficiency Rate (CER) of 61%, revealing that 39% of raw forest biomass is discarded as unused residue. This inefficiency is not primarily technological, but fundamentally institutional, driven by the absence of formal Residue Governance Standards and Intellectual Property Rights (IPR) protection. These institutional failures collectively block the necessary industrial investment in zero-waste bio-refinery systems. The study concludes that the NTFP-CE Model provides the essential, evidence-based framework for policy intervention, arguing that standardized residue management and policy-driven risk-sharing are vital to transform discarded residues into high-value industrial feedstocks, ensuring sustainable and equitable forest bio-economy development.
‘Halal’ Virality: A Discourse Analysis of TikTok Preachers, Digital Dakwah, and the Shaping of Millennial Muslim Identity Adam Idris; Rina Haji Omar; Azimah Haji Ali
Islamic Studies in the World Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v2i3.2675

Abstract

The rapid expansion of TikTok as a dominant social media platform has transformed how Islamic messages circulate and how young Muslims construct religious identity. The rise of TikTok preachers—often young, charismatic, and digitally fluent—has introduced new forms of “digital dakwah” that blend religious discourse with entertainment, lifestyle aesthetics, and algorithmic amplification. This phenomenon raises critical questions about how Islamic teachings are framed, simplified, or commodified within fast-paced digital cultures, and how such virality shapes the religious orientations of millennial Muslim audiences. This study aims to analyze the discursive strategies used by TikTok preachers and examine how their content contributes to the formation, negotiation, or contestation of millennial Muslim identity. The research focuses on identifying linguistic patterns, thematic frames, and visual narratives that construct what may be described as “halal virality”—religious messages optimized for algorithmic spread. A qualitative discourse analysis was employed, drawing on multimodal samples from 30 high-engagement TikTok accounts. Data were examined through Fairclough’s critical discourse analysis framework, supported by audience comment analysis to understand reception patterns. Coding focused on authority construction, moral positioning, identity markers, and algorithmic cues embedded in the content. Findings reveal that digital preachers construct authority not primarily through traditional scholarly credentials but through relatability, emotional resonance, and aesthetic presentation. The discourse often simplifies complex theological issues into motivational soundbites, fostering a form of identity that is highly expressive, individualized, and platform-shaped. The study concludes that TikTok-based dakwah significantly influences millennial Muslim identity by merging religious meaning-making with digital performativity, commercial logics, and algorithmic trends.
Co-Authors Azimah Haji Ali Khalid Mahmud Nadiah Ismail Rina Haji Omar