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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Maslahah: Jurnal Pengabdian Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Erlianti Simanjuntak
Universitas Sisingamangaraja XII Tapanuli
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENDAMPINGAN BERKELANJUTAN UNTUK PRODUKSI DAN PENETAPAN HARGA Nurlinawati Simanjuntak; Herta Manurung; Dahlia Siallangan; Hotlan Purba; Erlianti Simanjuntak; Elsameda Chairani Pinem; Samuel P Tambunan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5223

Abstract

Abstract: Community service conducted by the Faculty of Economics, Unita, with the Baion "Setia" Craftsman Group in Matiti 2 Village has had a significant positive impact on MSMEs. This program helps them understand the concepts and methods of calculating COGS accurately, which is crucial for setting appropriate and competitive product prices. Through community service training, which includes material presentations, COGS calculation practices, and direct discussions with MSMEs, participants gain skills in recording all production costs, both direct and overhead, resulting in more accurate COGS. This training also teaches the importance of setting selling prices that take into account consumer purchasing power and market conditions. This is highly relevant for MSMEs to be able to compete without sacrificing profit margins. This program not only provides technical understanding but also equips MSMEs with financial management insights that are crucial for the sustainability of their businesses. Through this mentoring, MSMEs are expected to be able to apply COGS calculations and appropriate pricing strategies in their businesses, thereby increasing the competitiveness and profitability of their products in an increasingly competitive market. Keywords: Baion, Cost of Goods Sold, Selling Price, UMKM Abstrak : Pengabdian masyarakat yang dilaksanakan oleh Fakultas Ekonomi Unita dengan Kelompok Pengrajin Baion “Setia” di Desa Matiti 2 memberikan dampak positif yang signifikan bagi para pelaku UMKM. Program ini membantu mereka memahami konsep dan metode perhitungan HPP dengan akurat, yang sangat penting untuk penetapan harga jual produk yang tepat dan kompetitif. Melalui pelatihan dalam pengabdian yang lakukan dalam hal mencakup pemaparan materi, praktik perhitungan HPP, serta diskusi langsung dengan pelaku UMKM, peserta mendapatkan keterampilan dalam mencatat setiap biaya produksi, baik langsung maupun overhead, sehingga HPP yang dihasilkan menjadi lebih akurat. Pelatihan ini juga mengajarkan pentingnya penetapan harga jual yang mempertimbangkan daya beli konsumen serta kondisi pasar. Hal ini sangat relevan bagi UMKM untuk dapat bersaing tanpa harus mengorbankan margin keuntungan. Program ini tidak hanya memberi pemahaman teknis, tetapi juga membekali pelaku UMKM dengan wawasan manajemen keuangan yang penting bagi keberlanjutan usaha mereka. Melalui pendampingan ini, para pelaku UMKM diharapkan mampu menerapkan perhitungan HPP dan strategi penetapan harga yang sesuai dalam bisnis mereka, sehingga mampu meningkatkan daya saing dan profitabilitas produk mereka di pasar yang semakin kompetitif. Kata Kunci: Baion, Harga Pokok Produksi, Harga Jual, UMKM 
Pemberdayaan Anggota Persekutuan Perempuan Distrik XVI Humbang Habinsaran Melalui Konsep Dapur Sehat dan Mandiri Berbasis Teknik Preservasi Modern Dahlia Nopelina Siallagan; Erlianti Simanjuntak; Hotlan Purba; Nurlinawati Simanjuntak; July Manurung; Ferdinan Silaban
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2026): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i3.2152

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan perempuan Persekutuan Perempuan Distrik (PPD) XVI Humbang Habinsaran melalui konsep Dapur Sehat dan Mandiri serta teknik preservasi modern guna meningkatkan kemandirian ekonomi berbasis gereja. Kegiatan dilaksanakan pada 9 Juli 2026 di HKBP Pariksabungan. Dari 150 peserta yang terdaftar, sebanyak 138 orang (92%) hadir, dan 135 orang mengikuti evaluasi lengkap (pre-test dan post-test). Metode pelaksanaan menggunakan pendekatan andragogi yang meliputi ceramah interaktif, diskusi kelompok, dan pelatihan praktik langsung pembuatan saus. Hasil evaluasi menunjukkan peningkatan pemahaman yang sangat signifikan pada seluruh aspek materi. Peningkatan tertinggi terjadi pada pemahaman teknik preservasi modern (55%), diikuti oleh tata kelola usaha (50%) dan konsep KUBG (47%). Peserta juga berhasil mempraktikkan pembuatan saus yang higienis, aman, dan bernilai ekonomi tinggi. Kesimpulannya, pendekatan holistik yang mengintegrasikan nilai teologis dan keterampilan teknis terbukti efektif mengubah paradigma dapur domestik menjadi pusat produksi mikro yang menguntungkan. Program ini merekomendasikan perlunya pendampingan berkelanjutan serta pembentukan Kelompok Usaha Berbasis Gereja (KUBG) di tingkat jemaat untuk menjamin keberlanjutan ekonomi rumah tangga.
Training on Optimizing Digital Marketing Management for MSME Entrepreneurs to Enhance Business Competitiveness in the Digital Economy Era Talenta Emma Renata Marbun; Erlianti Simanjuntak; Benyamin Nababan; Nani D. S. Sihombing; Miranda Silvia Prastka Pasaribu
Maslahah: Jurnal Pengabdian Masyarakat Vol 7, No 2 (2026): Publication in progress
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v7i2.13628

Abstract

The development of the digital economy requires micro, small, and medium enterprises (MSMEs) to manage technology-based marketing in a more structured manner. Many MSMEs have used social media and messaging applications, yet their use often remains spontaneous, lacks consumer segmentation, has inconsistent brand identity, and is not supported by measurable marketing evaluation. This community service activity aims to provide counseling on optimizing digital marketing management for MSME actors to improve business competitiveness in the digital economy era. The activity used a participatory-educative approach through needs identification, material delivery, discussion, content preparation simulation, practical use of social media and WhatsApp Business, and participant understanding evaluation. The counseling materials covered digital marketing concepts, target market identification, brand identity strengthening, promotional content creation, customer interaction management, marketplace utilization, and digital marketing performance indicators. The results indicate that counseling can strengthen digital literacy, especially by helping MSME actors understand that digital marketing is not merely uploading product photos, but a managerial process involving planning, implementation, control, and follow-up. This activity recommends further mentoring so that MSMEs can implement digital marketing action plans consistently and measurably.
PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK PADA MAHASISWA STAMBUK 2023 Talenta Emma Renata Marbun; Erlianti Simanjuntak; Benyamin Nababan; Faisal Bimantaro Ompusunggu; Syerin Sihombing
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6693

Abstract

Abstract: This study aims to analyze the influence of content marketing and electronic word of mouth on purchase decisions through TikTok among students of the 2023 cohort of the Bachelor of Management Study Program, Faculty of Economics, Universitas Sisingamangaraja XII Tapanuli. This research employed a quantitative approach with a descriptive-causal design. The entire population of 76 students was used as the sample through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 26. The results show that content marketing has a positive and significant effect on purchase decisions, with a t-value of 4.870 and a significance level of 0.000. Electronic word of mouth also has a positive and significant effect, with a t-value of 6.186 and a significance level of 0.000. Simultaneously, both variables have a significant effect on purchase decisions, with an F-value of 47.498 and a significance level of 0.000. The coefficient of determination of 0.565 indicates that 56.5% of the variation in purchase decisions is explained by content marketing and electronic word of mouth, while the remaining 43.5% is influenced by other factors. These findings confirm the importance of relevant content strategies and credible user reviews in encouraging student purchase decisions through TikTok. Keywords: content marketing; electronic word of mouth; purchase decision; TikTok; students; digital marketing.   Abstrak: Penelitian ini bertujuan menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian melalui TikTok pada mahasiswa Program Studi S1 Manajemen Fakultas Ekonomi Universitas Sisingamangaraja XII Tapanuli angkatan 2023. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-kausalitas. Seluruh populasi sebanyak 76 mahasiswa dijadikan sampel melalui teknik total sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linear berganda menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-hitung 4,870 dan signifikansi 0,000. Electronic word of mouth juga berpengaruh positif dan signifikan dengan nilai t-hitung 6,186 dan signifikansi 0,000. Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian dengan nilai F-hitung 47,498 dan signifikansi 0,000. Nilai koefisien determinasi sebesar 0,565 menunjukkan bahwa 56,5% variasi keputusan pembelian dijelaskan oleh content marketing dan electronic word of mouth, sedangkan 43,5% dipengaruhi faktor lain. Temuan ini menegaskan pentingnya strategi konten yang relevan dan ulasan pengguna yang kredibel dalam mendorong keputusan pembelian mahasiswa melalui TikTok. Kata Kunci: content marketing, electronic word of mouth, keputusan pembelian, TikTok, mahasiswa, pemasaran digital.
Co-Authors Benyamin Nababan Dahlia Nopelina Siallagan Dahlia Siallangan Elsameda Chairani Pinem Faisal Bimantaro Ompusunggu Ferdinan Silaban Herta Manurung Hotlan Purba July Manurung Miranda Silvia Prastka Pasaribu Nani D. S. Sihombing Nurlinawati Simanjuntak Samuel P Tambunan Syerin Sihombing Talenta Emma Renata Marbun