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All Journal Jurnal Multidisipliner Kapalamada Multidisciplinary Indonesian Center Journal
Sitra Yani Belasa
Universitas Pattimura Ambon
Religion Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYSIS OF PLASTIC WASTE MANAGEMENT AND ITS IMPLICATIONS FOR COMMUNITY ECONOMIC ACTIVITIES IN THE MARDIKA MARKET AREA, AMBON CITY Sitra Yani Belasa; Marannu Paledung; Sheilla Vilensia Tijahahu; Dean Marchia Unawekla; Rosdiana Yudith Mantouw; Feliks Jhonrey Salamor; Wahyu Malik; Shean Juan Rompas; Nurlina Belasa
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2786

Abstract

Plastic waste is an environmental problem that continues to increase along with the development of community economic activities, especially in traditional market areas. Mardika Market, Ambon City, as a center of trade and community economic activities, produces a fairly high volume of plastic waste, requiring effective and sustainable management. This study aims to analyze plastic waste management and its implications for community economic activities in the Mardika Market area of ​​Ambon City. The study used a qualitative descriptive method with a literature study and document analysis approach. Data were obtained from publications from the Central Statistics Agency (BPS), the National Waste Management Information System (SIPSN), scientific journals, government reports, and various relevant documents. Data analysis was carried out through the stages of data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that plastic waste management in the Mardika Market area still faces various challenges, including the high use of single-use plastics, limited community participation, and the suboptimal implementation of the Reduce, Reuse, and Recycle (3R) principles. These conditions have implications for the cleanliness and comfort of the market environment, which can affect community economic activities, especially visitor comfort and trading activities. Therefore, synergy between the government, traders, and the community is needed to improve the effectiveness of plastic waste management to support the creation of a clean, comfortable, and productive market environment.
ANALISIS ASPEK KEUANGAN DAN ASPEK PEMASARAN UNTUK MENILAI KELAYAKAN USAHA PADA UMKM BURGERAK DI KOTA AMBON Sitra Yani Belasa; Christina Sososutiksno; Pranatalindo Simanjuntak; Muza Syahraini Prabowo; Nurlina Belasa; Afni Rahman; Windy
Jurnal Multidisipliner Kapalamada Vol. 4 No. 04 (2025): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v4i04.2029

Abstract

This study is motivated by the increasing competition of fast food MSMEs in Ambon City, so it is necessary to identify and evaluate the financial conditions and marketing strategies to ensure business sustainability. This study aims to identify and analyze the financial and marketing aspects in determining the feasibility of a business or business in the "Burgerak" MSME in the culinary field. The establishment of this business is an innovation from the business owner who sees the large business opportunities due to the lack of food trends in Ambon City. The method used in this study is a quantitative descriptive approach by obtaining data from interviews, observations, documentation, and simple financial reports. Business feasibility analysis is carried out using net profit indicators, payback period (PP), Net Present Value (NPV), and Profitability Index (PI). The results of the study show that Burgerak MSMEs are financially viable with stable profits, and have a fairly effective marketing strategy in reaching local consumers. However, increasing product innovation and expanding promotional reach are still needed to strengthen the business position in the Ambon culinary market.
Co-Authors Afni Rahman Christina Sososutiksno Dean Marchia Unawekla Feliks Jhonrey Salamor Marannu Paledung Muza Syahraini Prabowo Nurlina Belasa Nurlina Belasa Pranatalindo Simanjuntak Rosdiana Yudith Mantouw Shean Juan Rompas Sheilla Vilensia Tijahahu Wahyu Malik Windy