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All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan Unri Conference Series: Community Engagement
Fahmi Muhammad
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Tren Pariwisata Kesehatan (Health Tourism) Global: Tinjauan Literatur Sistematis Berbasis Bibliometrik dengan Pendekatan PRISMA Fahmi Muhammad; Rahma Dhani; Jumiati jumiati
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.85572

Abstract

Health tourism, encompassing medical tourism and wellness tourism, has grown rapidly and has attracted increasing scholarly attention, particularly after the COVID-19 pandemic. This study aims to map the trends, sources, and thematic patterns of global health-tourism research using a Systematic Literature Review guided by PRISMA. Bibliometric data were retrieved through Publish or Perish from the Scopus database, yielding 200 publication records from 2015–2025. Following the PRISMA identification, screening, and eligibility stages, 196 documents (164 journal articles, 11 review articles, 11 book chapters, 6 books, and 4 conference papers) were deemed eligible for analysis. The results show a significant increase in publications since 2020, peaking in 2023 (30 publications), with 7,539 cumulative citations and an average of 37.7 citations per document. Wen's (2021) article on the effects of COVID-19 on Chinese travelers' lifestyles is the most cited record (657 citations). Sustainability (Switzerland) and the International Journal of Spa and Wellness are the most productive sources. Thematic analysis identified six clusters: wellness-tourism experience and revisit intention, post-pandemic resilience, sustainable destination development, medical-tourism adoption factors in developing countries, conceptual and literature-review contributions, and the most recent (2022–2025) research on senior travelers and psychological well-being. All 49 references cited in this article originate from verified Scopus records and are accompanied by DOI links for independent verification. These findings offer a research roadmap and recommendations for future health-tourism studies, particularly for developing-country contexts such as Indonesia.
Penerapan Kolaborasi Triple Helix untuk Pengembangan Kapasistas Pemasaran Desa Wisata Melalui Platform Digital Taufiqqurrachman Taufiqqurrachman; Ringgo Eldapi Yozani; Mashur Fadhli; Fahmi Muhammad; Riau Nurita
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.462-268

Abstract

Digital platforms have become a fundamental instrument in tourism marketing, especially for developing and promoting tourism villages. However, many village management units still face significant limitations in human resources and digital skills. This community service program was designed to address these challenges in Tourism Village of Sungai Petai through the application of a triple helix collaboration model, which synergizes the roles of academics, local government, and tourism business actors. Within this framework, academics contributed expertise and mentorship, the village government provided policy and logistical support, while local businesses shared practical knowledge relevant to digital promotion and entrepreneurship. The program employed a problem-based learning approach, encouraging participants to identify real issues, formulate strategies, and produce digital content that reflects the village’s cultural and environmental uniqueness. Training materials covered the principles of integrated tourism marketing—encompassing destination image, halal tourism, and sustainability—as well as techniques for visual content creation and social media management. The evaluation design incorporated both pre-test and post-test assessments to measure the participants’ knowledge gains. The findings indicate a measurable improvement, with the average pre-test score of 51.3 increasing to 80.3 after the training, reflecting a 56.6% growth in participants’ digital marketing competence. This significant increase demonstrates that the triple helix model effectively enhances local capacity in managing digital promotion and strengthens the foundation for sustainable village tourism development. In conclusion, the program not only improved participants’ technical understanding of digital marketing but also fostered a collaborative mindset essential for sustaining innovation at the community level. The outcomes affirm that the triple helix approach can serve as a replicable model for empowering rural communities toward inclusive and sustainable digital tourism transformation.
Co-Authors Jumiati jumiati Mashur Fadhli Rahma Dhani Riau Nurita Ringgo Eldapi Yozani Taufiqqurrachman Taufiqqurrachman