Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) SWARNA
Rinda Siaga Pangestuti
Universitas Presiden
Religion Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Accounting for Education and Career (ACE): Strengthening Senior High School Students’ Interest in and Readiness for Choosing an Accounting Major Rinda Siaga Pangestuti; Mila A. Reyes; Supeni Anggraeni Mapuasari; Vita Elisa Fitriana; Reinhard Gritus Apriliano
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 7 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Juli, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i7.3596

Abstract

Abstract: Choosing a study program on the eve of graduation places senior high school students before a decision that is far from simple, while their picture of accounting and its employment prospects often remains hazy. This community service activity, themed Accounting for Education and Career (ACE), was held to strengthen students’ understanding, confidence, and interest with respect to the accounting major and profession. It took place on 20 July 2026 at SMA Negeri 2 Cikarang Barat with grade XII students as participants, combining a presentation on career prospects, educational games, and a question-and-answer session. The impact of the activity was measured through a 17-item self-perception questionnaire on a 1-5 Likert scale, completed by 60 students before and 59 students after the event, and then analyzed descriptively with an N-Gain computation. The participants’ average perception score moved from 3.81 to 4.00 on a scale of 5, equivalent to a shift from 76.1% to 79.9%, with an N-Gain of 0.16. The largest increase was recorded for interest in choosing the accounting major, from 3.23 to 3.68 (N-Gain 0.25), followed by confidence in settling on a course of study, from 3.53 to 3.86 (N-Gain 0.23). Both were the primary targets of the activity, whereas the three aspects outside those targets recorded the smallest increases. The magnitude of the N-Gain does fall in the low category, yet the direction of change clusters precisely on the targets that were aimed at. The presence of a practitioner speaker proved capable of strengthening students’ interest in and readiness for choosing an accounting major.
Transformasi Pemasaran Digital UMKM Stroberi Desa Patengan untuk Meningkatkan Promosi Produk Rinda Siaga Pangestuti; Luthpiyah Juliandara; Rianti Setyawasih; Ratnawita Ratnawita; Akka Latifah Jusdienar
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2026): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v5i3.2526

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) stroberi di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung merupakan salah satu penggerak perekonomian lokal, namun hasil observasi dan wawancara menunjukkan bahwa mereka masih menghadapi keterbatasan dalam memanfaatkan media pemasaran digital. Sebagian besar pelaku bergantung pada penjualan tradisional melalui tengkulak dan belum memiliki product branding seperti logo, label, serta informasi kontak resmi, sehingga daya saing dan jangkauan pasarnya rendah. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan memperkenalkan dan mengimplementasikan strategi pemasaran digital yang tepat guna untuk memperkuat branding dan promosi daring UMKM stroberi. Kegiatan dilaksanakan melalui observasi lapangan, Focus Group Discussion (FGD), dan pelatihan praktik pemasaran digital menggunakan Instagram, dengan materi yang disampaikan melalui print-out, pendampingan praktik, serta video tutorial yang juga dibagikan melalui WhatsApp Group agar peserta yang tidak hadir tetap dapat mempelajarinya. Tingkat pemahaman peserta diukur menggunakan pre-test dan post-test yang identik terhadap sembilan pelaku UMKM stroberi. Hasil kegiatan menunjukkan peningkatan pemahaman yang nyata mengenai konsep pemasaran digital, penggunaan fitur Instagram seperti reels dan hashtag, serta pentingnya identitas merek dalam kemasan; proporsi jawaban benar meningkat hingga 100% pada seluruh butir post-test. Peserta juga mampu membuat akun Instagram bisnis, logo, dan konten produk sederhana. Kegiatan ini berhasil meningkatkan kesadaran bahwa media sosial merupakan sarana yang efektif dan berbiaya rendah untuk memperluas pasar dan meningkatkan daya saing. Pendampingan berkelanjutan dalam pemasaran digital, pengemasan, dan penguatan branding direkomendasikan demi keberlanjutan.
Co-Authors Akka Latifah Jusdienar Luthpiyah Juliandara Mila A. Reyes Ratnawita Ratnawita Reinhard Gritus Apriliano Rianti Setyawasih Supeni Anggraeni Mapuasari Vita Elisa Fitriana