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Linda Astuti
Universitas Ratu Samban, Bengkulu, Indonesia
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Dampak Paparan Iklan dan Konten Promosi Judi Online terhadap Perilaku dan Persepsi Masyarakat Indonesia: Analisis Mekanisme Persuasi Digital, Targeting Audiens, dan Implikasinya terhadap Perlindungan Konsumen di Platform Media Sosial Parwito Parwito; Salamun; Edi Susilo; Linda Astuti; Prio Susanto; Dyah Noor Intan; Tri Wahyuniarti; Deni Dwi Cahya
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1752

Abstract

Penelitian ini menganalisis dampak paparan iklan dan konten promosi judi online terhadap perilaku dan persepsi masyarakat Indonesia dalam konteks perlindungan konsumen digital. Dengan menggunakan pendekatan kualitatif-kuantitatif melalui analisis konten, survei terhadap 150 responden, dan wawancara mendalam terhadap 25 informan, penelitian ini mengungkap mekanisme persuasi digital yang digunakan dalam iklan judi online serta dampaknya terhadap pembentukan sikap dan perilaku masyarakat. Hasil penelitian menunjukkan bahwa 67,8% responden terpapar iklan judi online minimal 3-5 kali per hari melalui platform media sosial, dengan tingkat efektivitas persuasi mencapai 42,3% pada kelompok usia 18-35 tahun. Analisis mengidentifikasi lima mekanisme persuasi utama: normalisasi melalui narasi kemenangan, penggunaan influencer dan selebriti, strategi targeting berbasis algoritma, manipulasi psikologis melalui teknik FOMO dan scarcity, serta eksploitasi celah regulasi platform digital. Framework konseptual yang dikembangkan menunjukkan bahwa paparan iklan judi online mempengaruhi tiga dimensi utama: perubahan persepsi terhadap normalitas judi, pembentukan intensi perilaku, dan kerentanan terhadap kecanduan. Studi ini juga mengidentifikasi keterbatasan mekanisme perlindungan konsumen yang ada, termasuk lemahnya enforcement regulasi, minimnya literasi digital masyarakat, dan ketidakefektifan sistem pelaporan konten berbahaya. Implikasi kebijakan mencakup perlunya penguatan regulasi iklan digital, peningkatan literasi digital dan kesadaran risiko, serta kolaborasi multi-stakeholder antara pemerintah, platform digital, dan masyarakat sipil dalam menciptakan ekosistem digital yang lebih aman dan bertanggung jawab. Kata Kunci: iklan judi online, persuasi digital, media sosial, perlindungan konsumen, targeting algoritma, literasi digital, regulasi platform digital
Strengthening Financial Literacy and Thrifty Character through Early Saving Education among Children at TK IT Baitul Izzah, Bengkulu City Sylvia Noviriani; Linda Astuti; Levy Oktidarti; Yori Manis Tika; Shinta Wiji Rahayu; Heni Indriani; Hania Sumarni
JURNAL BESEMAH Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/vgg1v216

Abstract

Financial literacy should be introduced from an early age to develop children’s understanding of the function of money, their ability to distinguish between needs and wants, and their habits of being thrifty and financially responsible. However, young children generally have limited knowledge of financial management; therefore, educational activities appropriate to their developmental characteristics are needed. This community service program aimed to strengthen financial literacy and foster thrifty character through early saving education among children at TK IT Baitul Izzah, Bengkulu City. The program employed a participatory and educational approach involving children, teachers, and parents in developing saving habits. The program was implemented through several stages, including initial needs identification, activity planning, interactive learning, saving practice simulations, evaluation, monitoring, and reflection. The educational materials were delivered using simple language, contextual examples, question-and-answer activities, and hands-on practices to facilitate children’s understanding of basic financial concepts. The results indicated positive improvements in children’s understanding and responses toward saving activities. Children began to recognize the benefits of setting aside a portion of their money, understand the basic distinction between needs and wants, and demonstrate greater motivation to develop regular saving habits. The saving simulation also helped children understand that achieving financial goals requires discipline, consistency, and a gradual process. The involvement of teachers and parents was identified as an important factor in sustaining saving habits beyond the program. These findings indicate that interactive and practice-based financial education can serve as an appropriate strategy for introducing financial literacy while fostering thriftiness, discipline, and responsibility among young children. The sustainability of the program requires consistent saving practices at school and at home, supported by continuous guidance and positive reinforcement from teachers and parents.
Co-Authors Deni Dwi Cahya Dyah Noor Intan Edi Susilo Hania Sumarni Heni Indriani Levy Oktidarti Parwito Prio Susanto Salamun Shinta Wiji Rahayu Sylvia Noviriani Tri Wahyuniarti Yori Manis Tika