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All Journal Abdi Jurnal Publikasi Jurnal Inovasi Hasil Pengabdian
Libran Filani
Politeknik Madyathika
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN STRATEGI PENENTUAN TARGET PASAR DAN BRANDING PRODUK DIGITAL BAGI DINKOMINFO PURBALINGGA Rofi Puspitaningtias; Lita Ningrum Afriani; Libran Filani; Endah Ika Hastuti
Abdi Jurnal Publikasi Vol. 4 No. 3 (2026): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

Digital transformation requires local governments to deliver public information effectively, precisely, and with a strong identity. The Purbalingga Regency Communications and Informatics Office (Dinkominfo) plays a strategic role in managing public communications through various digital products. However, the challenges faced include suboptimal target market (audience) determination and branding strategies for government digital products, resulting in low information delivery effectiveness and public engagement. This Community Service (PKM) activity aims to improve the understanding and capabilities of Dinkominfo officials in determining target audiences and building branding for local government digital products. The method used was community education with a participatory approach, implemented through interactive lectures, discussions, and simple simulations based on real-world problems. The results of the activity showed an increase in participants' understanding of the concept of audience segmentation and the basic principles of digital product branding, both quantitatively and qualitatively. Participants also demonstrated active participation and were able to formulate initial strategies contextualized to their work conditions. This activity demonstrates the effectiveness of community education with a participatory approach in increasing the capacity of local government officials. This PKM activity is expected to support more strategic public communications management and strengthen the image of local government in the digital era.
Penguatan Kapasitas SDM DINKOMINFO Kabupaten Purbalingga Melalui Pelatihan Iklan Digital Dan Keamanan Siber Libran Filani; Lita Ningrum Afriani
JURNAL INOVASI HASIL PENGABDIAN (JIHAN) Vol. 4 No. 2 (2026): Jurnal Inovasi Hasil Pengadian (JIHAN)
Publisher : 3026-1791

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/dw3ege62

Abstract

This Community Service (PKM) activity aims to improve the capacity of human resources (HR) of the Communication and Information Office (Diskominfo) of Purbalingga Regency in the fields of digital advertising and cybersecurity. The rapid development of information technology demands government officials have adequate digital competencies, particularly in managing digital-based public communication and maintaining regional information infrastructure security. The methods used in this activity include training, workshops, and direct practice assistance for 30 Diskominfo staff members. Training materials cover effective digital advertising strategies for government services, social media platform utilization, and an introduction to basic-to-intermediate cybersecurity concepts and practices. The results show an average of 72% improvement in participants' understanding based on pre-test and post-test, as well as increased practical skills in creating digital advertising content and identifying cyber threats. This activity is expected to promote more effective and secure digital transformation of the Purbalingga Regency Government.
Co-Authors Endah Ika Hastuti Lita Ningrum Afriani Rofi Puspitaningtias