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<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) ]]>
<![CDATA[Afriani, Lita Ningrum]]>;
<![CDATA[Setyono, Hendro]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol 7, No 2 (2017) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v7i2.1741
<![CDATA[For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) ]]>
<![CDATA[Lita Ningrum Afriani]]>;
<![CDATA[Hendro Setyono]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v7i2.1741
<![CDATA[For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.]]>
<![CDATA[Consumers’ Intention to Switch from Green and Conventional Cosmetics ]]>
<![CDATA[Asri Sekar Mawar Firdausi]]>;
<![CDATA[Resita Septia Rahma]]>;
<![CDATA[Lita Ningrum Afriani]]>
<![CDATA[ INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.16.1.83-98
<![CDATA[Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.]]>
<![CDATA[Sosialisasi Kewirausahaan untuk Meningkatkan Bisnis UMKM Purbalingga ]]>
<![CDATA[Priyanto, Rofik]]>;
<![CDATA[Afriani, Lita Ningrum]]>;
<![CDATA[Filani, Libran]]>;
<![CDATA[Puspitaningtias, Rofi]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 10 (2024): Desember ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v2i10.1012
<![CDATA[Usaha kecil dan menengah (UMKM) memainkan peran penting dalam mengembangkan ekonomi lokal. UMKM membantu mendistribusikan pendapatan secara lebih merata dan mengurangi kesenjangan ekonomi antar wilayah. Ini sejalan dengan upaya pemerintah untuk meningkatkan ekonomi lokal dan mengurangi perbedaan pembangunan antara kota dan pedesaan. Sosialisasi kewirausahaan adalah salah satu pendekatan yang efektif untuk mengatasi masalah yang dihadapi oleh UMKM. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan dan keterampilan kewirausahaan para pelaku UMKM, memberikan strategi praktis untuk pengembangan bisnis UMKM, dan meningkatkan daya saing UMKM di pasar lokal dan internasional. Peserta kegiatan sosialisai kewirausahaan ini adalah perwakilan UMKM dari masing masing kecamatan di kabupaten Purbalingga, bertempat di RM PM Collaboration Purbalingga, dan dihadiri oleh 53 peserta. Hasil dari kegiatan ini menunjukkan bahwa Setelah mengikuti sosialisasi dan motivasi kewirausahaan, pengetahuan peserta dalam komunitas ini, yang sebagian besar termasuk dalam kategori yang lebih rendah, kurang memahami konsep berwirausaha dan motivasi bisnis. Namun, pengetahuan peserta tentang kewirausahaan dan bisnis meningkat setelah kegiatan PKM dan materi disampaikan.]]>
<![CDATA[THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS (STUDY OF KALIKA PROPERTY CONSUMERS IN PURBALINGGA) ]]>
<![CDATA[Puspitaningtias, Rofi]]>;
<![CDATA[Afriani, Lita Ningrum]]>;
<![CDATA[Sofyan, Is’wara]]>
<![CDATA[ Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Palembang ]]>
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DOI: 10.36546/jm.v13i1.1515
<![CDATA[. The main factors that influence home purchases include the need for a comfortable place to live, strategic location, adequate facilities, and ease of financing such as Home Ownership Credit (KPR) The need for a house is often considered a profitable long-term investment because the value of the property tends to increase The decision to buy a house requires comprehensive consideration, including price, location, building quality, and access to public facilities Therefore, developers need to understand community preferences in order to offer products that suit market needs This study aims to determine how the marketing mix influences products, prices, promotions and places on purchasing decisions of Kalika Property consumers in Purbalingga Regency This study uses a quantitative approach with data sources derived from questionnaires given to Kalika Property Consumers in Purbalingga Regency with a total of 75 respondents This study uses smartPLS 3 as a data analysis and the results of this study indicate that products, prices and promotions have a significant positive effect on purchasing decisions but places have a negative and insignificant effect on purchasing decisions.]]>
<![CDATA[The Influence of Perceived Ease of Use on Impulsive Buying With Lifestyle as Moderation ]]>
<![CDATA[Rofi Puspitaningtias]]>;
<![CDATA[Lita Ningrum Afriani]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/ekoma.v3i5.4209
<![CDATA[This study aim to know that Influence Of Perceived Ease Of Use On Impulsive Buying With Lifestyle As Moderation. The Result in this study know that based on the results of data analysis, hypotheses one and two are accepted while hypothesis 3 is rejected. Thus, perceived ease of use influences impulsive buying, this shows that perceived ease of use encourages impulsive buying. The results of this research are different from previous research conducted by (Purnamasari, Sasana, & Novitaningtyas, 2021) that perceived ease of use has a negative influence on the decision to use the SPaylater payment method.]]>
<![CDATA[Consumers’ Intention to Switch from Green and Conventional Cosmetics ]]>
<![CDATA[Mawar Firdausi, Asri Sekar]]>;
<![CDATA[Rahma, Resita Septia]]>;
<![CDATA[Afriani, Lita Ningrum]]>
<![CDATA[ International Research Journal of Business Studies Vol. 16 No. 1 (2023): April - July 2023 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.16.1.83-98
<![CDATA[Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.]]>
<![CDATA[SOSIALISASI PEMBERDAYAAN MASYARAKAT DESA DALAM MENURUNKAN ANGKA KEMISKINAN DAN STUNTING ]]>
<![CDATA[Devit Bagus Indranika]]>;
<![CDATA[Suryoto]]>;
<![CDATA[Anggara Setya Saputra]]>;
<![CDATA[Iin Piani]]>;
<![CDATA[Eka Kusumaningtias]]>;
<![CDATA[Lita Ningrum Afriani]]>
<![CDATA[ PARADIGMA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): PARADIGMA: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Department of Public Administration, University Wijaykusuma Purwokerto ]]>
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<![CDATA[Poverty reduction programs are part of the overall target of development programs. Various priority issues mandated include poverty alleviation and stunting reduction. It is the duty of stakeholders in villages and regions to carry out innovations with the aim of the success of the national program. The purpose of writing this service article is to provide a reference to stakeholders to produce a community empowerment program to reduce poverty and stunting rates in Banyumas Regency. The method was carried out using focus group discussion techniques. The results show that community empowerment in the context of poverty alleviation and handling stunting in Banyumas Regency is important. The importance of implementing poverty alleviation in villages is very large. Village Funds are used for basic infrastructure development and village community empowerment, which is an important step in reducing poverty in rural areas. Poverty alleviation strategies through community empowerment programs are also considered important, because they can increase the income and quality of life of village communities. In addition, efforts to eradicate village poverty are considered a priority to create a just and prosperous society. Studies also show that the effectiveness of Village Funds contributes to poverty alleviation and improving development performance in rural areas. Therefore, implementing poverty alleviation in villages has a significant impact in improving the welfare of rural communities. Regularly evaluating poverty alleviation programs is important to ensure their effectiveness and efficiency.]]>
<![CDATA[Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Keputusan Pembelian Toko Si Segar ]]>
<![CDATA[Ningrum Afriani, Lita]]>;
<![CDATA[Puspitaningtias, Rofi]]>;
<![CDATA[Ika Hastuti, Endah]]>;
<![CDATA[Hapsari, Winda]]>
<![CDATA[ Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance ]]>
Publisher : <![CDATA[Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan ]]>
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DOI: 10.70437/benefit.v3i2.1224
<![CDATA[Penelitian ini bertujuan untuk mengetahui peran digital marketing dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Sampel sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non-probability sampling yaitu teknik incidental sampling. Penelitian ini menggunakan skala pengukuran Likert. Dimana analisis data menggunakan uji analisis regresi berganda dan koefisien determinasi. Hasil penelitian menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Keberhasilan perusahaan dapat dicapai jika penerapan strategi digital marketing yang efektif, seperti penggunaan media sosial, email marketing, dan iklan berbayar selalu konsisten disampaikan kepada konsumen secara menarik. Penelitian ini memiliki keterbatasan karena hanya difokuskan pada satu jenis bisnis, meskipun sampel yang digunakan cukup beragam dan diolah dengan tingkat signifikansi 5%. Oleh karena itu, temuan yang dihasilkan hanya relevan untuk perusahaan dengan karakteristik serupa dalam konteks geografis yang sama.]]>
<![CDATA[SOSIALISASI MENGENAI WAWASAN PENDIDIKAN LANJUT DAN MOTIVASI BERBISNIS BAGI PESERTA DIDIK KELAS XI SMK NEGERI 1 KALIGONDANG ]]>
<![CDATA[Afriani, Lita Ningrum]]>;
<![CDATA[Puspitaningtias, Rofi]]>;
<![CDATA[Arrizka, Davrina Fatkha]]>;
<![CDATA[Auliansyah, Amanda]]>
<![CDATA[ BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/besiru.v2i2.921
<![CDATA[Kegiatan pengabdian ini bertujuan untuk memberikan wawasan mengenai pendidikan lanjut dan meningkatkan motivasi berwirausaha bagi peserta didik kelas XI SMK Negeri 1 Kaligondang. Pendekatan yang digunakan meliputi penyampaian materi interaktif, diskusi kelompok, dan simulasi kewirausahaan untuk meningkatkan pemahaman serta mendorong peserta didik menggali potensi mereka. Hasil menunjukkan adanya peningkatan pemahaman peserta didik tentang jalur pendidikan tinggi, pentingnya pendidikan dalam pengembangan karier, serta dasar-dasar kewirausahaan. Peserta didik juga mampu menghasilkan ide-ide bisnis yang relevan dengan potensi lokal, seperti produk kerajinan berbasis budaya, pemasaran online, dan layanan berbasis teknologi. Meskipun terdapat kendala seperti keterbatasan akses teknologi dan modal usaha, kegiatan ini berhasil memberikan dampak positif dalam membangun motivasi dan rasa percaya diri peserta didik untuk merancang masa depan mereka. Sebagai tindak lanjut, pihak sekolah berkomitmen untuk mendukung peserta didik melalui pembentukan klub bisnis dan pendampingan beasiswa pendidikan lanjut. Kegiatan ini memberikan kontribusi nyata dalam mempersiapkan generasi muda yang mandiri, kreatif, dan inovatif.]]>
