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All Journal Journal of Tourism and Economic Jurnal Sains Manajemen
R. Jatinurcahyo
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Kontribusi Usaha Kuliner PKK Dusun Diro terhadap Penguatan Ekonomi Pariwisata Berbasis Komunitas di Kalurahan Pendowoharjo Atun Yulianto; R. Jatinurcahyo; Yulianto
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/hwn11h36

Abstract

This study aims to examine the contribution of the culinary enterprise managed by PKK Sirkoyo 2 in Diro, Pendowoharjo Village, Bantul, to strengthening the community-based tourism economy. A qualitative case study approach with descriptive analysis was employed. The findings indicate that the production of traditional food not only increases household income but also enhances women’s participation in local economic activities. The culinary products have been integrated into various cultural events at the village level and attract tourists through their distinctive tastes and traditional presentation. This initiative contributes to cultural preservation while expanding women's access to public and economic spaces. Although several challenges remain such as limited production equipment and insufficient access to digital marketing the enterprise holds strong development potential through training support and collaboration with village tourism stakeholders. These findings underscore the importance of empowering women through the culinary sector as a strategic component of inclusive and sustainable community-based tourism development.
IMPLEMENTASI PEMBANGUNAN KEPARIWISATAAN MELALUI REVITALISASI BUDAYA DI DAERAH ISTIMEWA YOGYAKARTA R. Jatinurcahyo; Yulianto; Erlangga Brahmanto
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v7i1.1897

Abstract

Pembangunan kepariwisataan merupakan salah satu sektor yang dipacu dan dioptimalkan di Daerah Istimewa Yogyakarta karena mempunyai potensi wisata yang berdaya saing kuat pada budaya, pesona alam dan kearifan lokal serta kontribusi pada aspek perekonomian dalam penentuan keberhasilan program pembangunan nasional. Tujuan penelitian ini untuk mengetahui seberapa besar implementasi pembangunan kepariwsataan melalui revitalisasi budaya yang dilakukan di Daerah Istimewa Yogyakarta. Metode penelitian menggunakan pedekatan deskriptif kualitatif. Data primer diperoleh melalui dua variabel yang diukur dengan indikator masing-masing melalui analisa SWOT. Hasil penelitian berpengaruh besar terhadap implentasi pembangunan kepariwisataan melalui revitalisasi budaya di Daerah Istimewa Yogyakarta yaitu pada aspek agama/ kepercayaan, aspek bangunan, aspek adat-istiadat dan aspek kesenian. Dan pada Growth Strategies menunjukkan hasil yang lebih dominan dan menguntungkan pada faktor Strenght dan Opportunity. ABSTRACT Tourism development is one of the sectors that is driven and optimized in the Special Region of Yogyakarta because it has a competitive tourism potential in culture, natural charm and local wisdom as well as contributing to the economic aspect in determining the success of the national development program. The purpose of this study is to determine the extent of the implementation of tourism development through cultural revitalization carried out in the Special Region of Yogyakarta. The research method uses a qualitative descriptive approach. Primary data is obtained through two variables measured by their respective indicators through SWOT analysis. The results of the study have a major influence on the implementation of tourism development through cultural revitalization in the Special Region of Yogyakarta, namely in the aspect of religion/belief, the aspect of buildings, the aspect of customs and the aspect of art. And in Growth Strategies shows more dominant and profitable results in the Strength and Opportunity factors.
Co-Authors Atun Yulianto Erlangga Brahmanto Yulianto