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ANALISIS OBJEK DAYA TARIK WISATA FAVORIT BERDASARKAN JUMLAH PENGUNJUNG DI DAERAH ISTIMEWA YOGYAKARTA Yulianto, Atun
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors. Keyword : tourist attraction object, visitors.

Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.292

Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors.

STRATEGI PEMASARAN PT. TWC DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DAN LABA USAHA PENGELOLAAN CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.129

PT. Taman Wisata Candi (TWC) is a form of concern the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company , evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper the subject focuses on the analysis of the implementation of the companyâ€™s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that marketing st rategy of â€˜low cost high impactâ€™ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the companyâ€™s operating profit increase as big as 10.4%. In this case the increase in direct operating costs is greater rather than increase in the amount of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year. Keywords: Marketing strategy,Operating profit, Visitor

PERINGKAT DESTINASI DAN STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI DI KABUPATEN BANTUL YOGYAKARTA Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.245

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists. Keywords: Attraction, Beach, Strategy

MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA Yulianto, Atun; Mayasari, Citra Unik
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.257

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016. Keywords: Promotion, Strategy,Trend Mapping

GEJALA PERGESERAN MINAT BERWIRAUSAHA ANAK MUDA DI YOGYAKARTA DITINJAU DARI ASPEK KREATIVITAS DAN MOTIVASI Hadi, Wisnu; Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 1 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i1.81

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest berwirauaha together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first there is the contribution of interest in entrepreneurship with creativity aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta. Keywords: interest, creativity, entrepreneurial motivation

Perancangan Website Pondok Permata Homestay Sebagai Media Informasi Dan Promosi Sudana, Dhana; - AKPAR BSI Yogyakarta, Atun Yulianto
IJNS - Indonesian Journal on Networking and Security Vol 6, No 1 (2017): IJNS Januari 2017
Publisher : APMMI - Asosiasi Profesi Multimedia Indonesia

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Abstract - The development of tourism business in Bali has reached the highest point, especially the hotel business and lodgings. This matter is very possible if supported by a web-based marketing facility. Website is a media information which offers various facilities in presenting information and promotions. However, not all hotel accommodation and lodging have a website as a medium for information and reservations, One of which is Pondok Permata Homestay Ubud Bali. The difficulty of marketing the rental room accommodation and tour package because it is not presence support web-based marketing system become the reason design website Pondok Permata Homestay. Research Methods in designing websites Pondok Permata Homestay using qualitative descriptive methods for data collection. While this website application design program using Adobe Dreamweaver as a web application editor, XAMPP as localhost server and MySQL as its database. Designed this website consisting of several pages including the main page, profile, accommodations, tour and travel, facilities and services, gallery, contacts, guestbook, cafe, interesting sights and also booking. The design of the website is made complete as possible to provide information and promotions with special facilities reservation menu for the public, so as to increase the amount of guests Pondok Permata Homestay. Keywords: website design, media information and reservations. Abstrak - Pengembangan bisnis pariwisata di Bali telah mencapai titik tertinggi, terutama bisnis hotel dan penginapan. Hal ini sangat mungkin karena didukung oleh fasilitas pemasaran berbasis web. Website adalah media informasi yang menawarkan berbagai kemudahan dalam menyajikan informasi dan promosi. Namun, tidak semua akomodasi hotel dan penginapan memiliki website sebagai media informasi dan pemesanan, salah satunya adalah Pondok Permata Homestay Ubud Bali. Sulitnya memasarkan akomodasi kamar dan paket tour homestay karena tidak adanya dukungan sistem pemasaran berbasis web sehingga menjadi alasan penulis membuat desain website Pondok Permata Homestay. Metode penelitian dalam merancang website Pondok Permata Homestay menggunakan metode deskriptif kualitatif untuk pengumpulan data. Sementara program desain aplikasi website menggunakan Adobe Dreamweaver sebagai editor aplikasi web, XAMPP sebagai server localhost dan MySQL sebagai database-nya. Rancangan website ini terdiri dari beberapa halaman termasuk halaman utama, profil, akomodasi, tour dan travel, fasilitas dan layanan, galeri, kontak, buku tamu, cafe, tempat wisata yang menarik dan juga pemesanan. Desain website ini dibuat selengkap mungkin untuk memberikan informasi dan promosi dengan fasilitas khusus pada menu reservasi untuk publik yang akhirnya diharapkan dapat meningkatkan jumlah tamu Pondok Permata Homestay. Kata kunci: desain website, media informasi dan pemesanan

HUBUNGAN JUMLAH OBJEK WISATA, HOTEL DAN BIRO PERJALANAN DENGAN JUMLAH WISATAWAN KE D.I.Y. Atun Yulianto; Citra Unik Mayasari
Jurnal Pariwisata Vol 8, No 2 (2021): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRAK Banyaknya jumlah kunjungan wisatawan di Daerah Istimewa Yogyakarta menjadi peluang besar bagi pelaku industry pariwisata untuk mengembangkan bisnisnya. Namun demikian dibutuhkan konsistensi dalam pengembangan pengelolaan yang berkesinambungan untuk dapat bertahan dalam persaingan. Hal ini terkait dengan kreativitas pengelola untuk berinovasi dalam industry wisata agar usaha pariwisatanya diminati masyarakat. Tujuan penelitian ini adalah untuk mengetahui hubungan antara jumlah objek wisata, hotel dan biro perjalanan dengan jumlah kunjungan wisatawan ke tujuan wisata di D.I. Yogyakarta. Metode penelitian yang digunakan dengan pendekatan diskriptif kualitatif yang didukung analisis data kuantitatif. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara jumlah hotel dan biro perjalanan dengan jumlah kunjungan wisatawan. Nilai signifikansi mendekati 0,000 pada tingkat probabilitas 5%. Sementara jumlah objek wisata tidak memiliki hubungan erat dengan jumlah kunjungan, namun jenis objek wisata memiliki potensi hubungan terhadap jumlah kunjungan wisatawan. Kata Kunci: Objek Wisata, Hotel, Biro Perjalanan, Kunjungan Wisatawan ABSTRACT The large number of tourist visits in the Special Region of Yogyakarta is a great opportunity for the tourism industry players to develop their business. However, consistency in the development of sustainable management is needed to survive in the competition. This is related to the creativity of managers to innovate in the tourism industry so that their tourism business is in demand by the community. The purpose of this study was to determine the relationship between the number of tourist objects, hotels and travel agencies with the number of tourist visits to tourist destinations in D.I. Yogyakarta. The research method used is a qualitative descriptive approach supported by quantitative data analysis. The results showed a significant relationship between the number of hotels and travel agencies with the number of tourist visits. The significance value is close to 0.000 at the 5% probability level. While the number of tourist objects does not have a close relationship with the number of visits, the types of attractions have a potential relationship to the number of tourist visits. Keywords: Tourism Object, Hotel, Travel Agency, Tourist Visit

STRATEGI PEMELIHARAAN DAN PENGEMBANGAN FASILITAS WISATA BAGI KENYAMANAN PENGUNJUNG PULE PAYUNG YOGYAKARTA Atun Yulianto; Ani Wijayanti
Jurnal Pariwisata Vol 7, No 2 (2020): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRAK Pemeliharaan fasilitas wisata sering menjadi faktor yang terabaikan pada destinasi wisata yang sedang berkembang. Pengelola lebih fokus pada upaya pengembangan dan mendatangkan pengunjung. Hal ini karena pemeliharaan fasilitas wisata cenderung mendatangkan biaya dari pada keuntungan. Penelitian ini bertujuan menghasilkan alternatif strategi pemeliharaan dan pengembangan fasilitas wisata bagi kenyamanan pengunjung Pule Payung Yogyakarta. Metode penelitian yang digunakan adalah diskriptif kualitatif dengan metode analisis SWOT sebagai upaya merumuskan strategi. Hasil penelitian menunjukkan bahwa total score pembobotan faktor internal pada matrik IFAS adalah 2,54 lebih kecil dari 3 atau dengan posisi tidak kuat. Dengan rincian total score faktor internal pada unsur kekuatan lebih kecil dari kelemahannya dengan perbandingan 1,26 : 1,28. Hal ini berarti strategi pemeliharaan dan pengembangan dapat dirumuskan dengan memanfaatkan kelemahan fasilitas wisata yang ada. Sedangkan total score pembobotan faktor eksternal pada matrik EFAS menghasilkan 3,09 atau kuat karena berada antara nilai 3-4 (Utama & Mahadewi, 2012). Dengan rincian total score faktor eksternal pada unsur ancaman lebih besar dari pada peluang dengan perbandingan 1,72 : 1,37. Hal ini berarti strategi pemeliharaan dan pengembangan dapat dirumuskan dengan memanfaatkan faktor eksternal ancaman terhadap fasilitas wisata yang ada. Kesimpulan dari penelitian ini berdasarkan kombinasi kelemahan dan ancaman yang dirumuskan dalam analisis SWOT menghasilkan dua strategi prioritas yaitu (1) membangun kerjasama dengan operator telekomunikasi sebagai upaya preventif untuk meningkatkan kelengkapan fasilitas penerima sinyal telepon selular dan internet melalui pengadaan penguat sinyal telekomunikasi ataupun dengan BTS, (2) menambah kelengkapan fasilitas wisata dengan pemeliharaan preventif dan represif untuk pagar kayu yang telah lapuk atau dimakan rayap serta pengaman bagian tebing yang mudah longsor dengan bronjong sebagai upaya keamanan bagi pengunjung. Kata Kunci : Pemeliharaan, Pengembangan, Kenyamanan ABSTRACT Maintenance of tourist facilities is often an overlooked factor in developing tourist destinations. Managers are more focused on development efforts and bringing in visitors. This is because maintaining tourist facilities tends to incur costs rather than profits. This study aims to produce an alternative strategy for maintaining and developing tourist facilities for the convenience of visitors to Pule Payung Yogyakarta. The research method used is descriptive qualitative with the SWOT analysis method as an effort to formulate a strategy. The results showed that the total internal factor weighted score in the IFAS matrix was 2.54 smaller than 3 or the position was not strong. With details, the total score of internal factors on the element of strength is smaller than the weakness with a ratio of 1.26: 1.28. This means that maintenance and development strategies can be formulated by taking advantage of the weaknesses of existing tourist facilities. While the total external factor weighted score on the EFAS matrix resulted in 3.09 or strong because it was between the values of 3-4 (Utama & Mahadewi, 2012). With details, the total score of external factors on the element of threat is greater than the opportunity with a ratio of 1.72: 1.37. This means that maintenance and development strategies can be formulated by utilizing external factors of a threat to existing tourist facilities. The conclusion of this study is based on the combination of weaknesses and threats formulated in the SWOT analysis to produce two priority strategies, namely (1) building cooperation with telecommunications operators as a preventive effort to improve the completeness of receiving facilities for cellular phone and internet signals through the provision of telecommunications signal amplifiers or with BTS, ( 2) adding to the completeness of tourist facilities with preventive and repressive maintenance for rotten wooden fences or being eaten by termites as well as protection of landslide cliffs with gabions as security measures for visitors.Keywords: Maintenance, Development, Comfort

STRATEGI PENGEMBANGAN DAYA TARIK UNTUK MENDUKUNG PROMOSI DESA WISATA PUSPOARDI YOGYAKARTA Atun Yulianto; Emmita Devi Hari Putri
Jurnal Pariwisata Vol 8, No 1 (2021): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRAKBelum banyaknya masyarakat mengenal dan beminat untuk berkunjung ke desa wisata Puspoardi dengan ikon-ikon wisatanya yang menarik. Hal ini berdampak pada menurunnya semangat pengelola untuk mengembangkan destinasi agar lebih optimal. Tujuan penelitian ini adalah untuk merumuskan alternatif strategi pengembangan daya tarik yang mendukung kegiatan promosi untuk mendatangkan wisatawan ke desa wisata Puspoardi. Metode penelitian dalam riset ini adalah diskriptif kualitatif yang didukung dengan metode SWOT analysis untuk merumuskan strategi sesuai tujuan penelitian. Hasil penelitian berdasarkan metode analysis yang digunakan menunjukkan bahwa perbandingan bobot score antara kekuatan dan kelemahan adalah kelemahan lebih besar dari pada kekekuatan. Sedangkan perbandingan antara bobot score peluang dan ancaman adalah peluang lebih besar dari pada ancaman. Dengan hasil analysis ini strategi pengembangan daya tarik wisata yang relevan untuk diterapkan pada desa wisata Puspoardi adalah dengan memanfaatkan kelemahan dan peluang (weakness and oppurtinities), dengan rumusan strategi antara lain : menjalin kerjasama dengan pihak lain seperti perguruan tinggi untuk mendapatkan pendampingan dan pelatihan dalam menyusun strategi informasi dan promosi dengan tehnologi yang ada saat ini, meningkatkan peran serta masyarakat khususnya pengelola desa wisata untuk mengembangkan alat promosi yang relevan dalam versi cetak maupun online, memanfaatkan dukungan pemerintah untuk pembangunan fasilitas pokok yang belum tersedia.Kata Kunci : Strategi, daya tarik, promosi, wisata ABSTRACTNot many people know and are interested in visiting the Puspoardi tourist village with its attractive tourist icons. This has an impact on decreasing the enthusiasm of managers to develop destinations to be more optimal. The purpose of this research is to formulate an alternative strategy to develop attractiveness that supports promotional activities to bring tourists to the Puspoardi tourist village. The research method in this research is a qualitative descriptive supported by the SWOT analysis method to formulate strategies according to the research objectives. The results of the study based on the analysis method used indicate that the comparison of the weight score between strengths and weaknesses is weakness greater than strength. While the comparison between the weight of the opportunity and the threat score is a greater opportunity than the threat. With the results of this analysis, the strategy for developing a tourist attraction that is relevant to the Puspoardi tourist village is to take advantage of weaknesses and opportunities, with strategic formulations including: collaborating with other parties such as universities to get assistance and training in preparing information and promotion strategies with existing technology, increase community participation, especially tourism village managers to develop relevant promotional tools in print and online versions, take advantage of government support for the construction of basic facilities that are not yet available.Key Words: Strategy, Attraction, Promotion, Tourism

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