Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital
Elnita Septiani
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Digital Payment, Social Media, E-Commerce, and Financial Literacy Use on The Consumer Behavior of Gen Z in Pondok Suguh District Elnita Septiani; Wagini Wagini; Aji Sudarsono
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9962

Abstract

The advancement of digital technology has changed the pattern of transactions and interactions in society, especially among Generation Z who are familiar with the internet, social media, and e-commerce. This study aims to analyze the influence of digital payment, social media, e-commerce, and financial literacy on the consumer behavior of Generation Z in Pondok Suguh District. The study used a quantitative approach with an associative method on 97 respondents selected through a simple random sampling technique. Data were collected through a Likert scale questionnaire and processed using SPSS version 22. The results showed that social media had a significant effect on consumer behavior, while digital payment, e-commerce, and financial literacy had no partial effect. However, the four variables simultaneously had a significant effect with a coefficient of determination of 0.601. Thus, social media is a dominant factor influencing the consumer behavior of Generation Z. It is hoped that the younger generation will improve their financial literacy to be wiser in using digital technology.
Co-Authors Aji Sudarsono Wagini