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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) AKSIOMA : Jurnal Manajemen
Muhammad Rizqi Fahriza
Sekolah Tinggi Ilmu Ekonomi Surakarta
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Meningkatkan Minat Beli Ulang Konsumen melalui Scent Marketing dan Brand Experience pada Fore Coffee Fazira Rizqy Alfitri; M. Faiz Ali Hidayat; Muhammad Rizqi Fahriza
AKSIOMA : Jurnal Manajemen Vol 5 No 1 (2026): AKSIOMA : Jurnal Manajemen [Februari-Juli 2026]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v5i1.5170

Abstract

Perubahan pola konsumsi yang menekankan aspek emosional dan pengalaman telah menggeser strategi pemasaran dari sekedar fungsional saja, menuju pendekatan berbasis pengalaman merek. Riset ini menitikberatkan pada analisis intensitas pembelian ulang di Fore Coffee Mall Solo Paragon dengan meninjau sejauh mana scent marketing dan impresi pelanggan terhadap merek berperan dalam proses tersebut. Melalui pendekatan kuantitatif, data yang diperoleh pada penelitian yaitu berjumlah 120 responden sesuai dengan kriteria yang ditentukan berdasarkan metode purposive sampling. Data diuji menggunakan SPSS. Teknik analisis diterapkan meliputi uji instrumen, asumsi klasik, regresi linear berganda, uji t, dan uji F. Berdasarkan temuan studi, minat beli ulang konsumen dipengaruhi secara positif oleh brand experience serta stimulasi aroma. Pengaruh signifikan ini terbukti konsisten, baik ketika variabel tersebut diuji parsial maupun simultan. Scent marketing dan brand experience mampu menjelaskan sebesar 60,7% dari variabel minat beli ulang, sedangkan 39,3% dipengaruhi oleh faktor lain di luar model penelitian.
Penerapan Dashboard Keuangan Berbasis Spreadsheet untuk Monitoring Kinerja UMKM: Konveksi Eva-Evi Muhammad Rizqi Fahriza; Sherena Wahyutari; Dika Puspitaningrum; Nadhia Citra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2055

Abstract

This community service activity aims to help the Eva-Evi Convection MSME improve its financial management capabilities through the implementation of a spreadsheet-based financial dashboard. The main problems faced by partners are manual, unstructured financial records, and the mixing of business and personal finances, making it difficult to monitor business conditions. The method used is a needs-based participatory approach through the stages of problem identification, designing a Google Sheets-based financial dashboard, training in spreadsheet usage, implementation assistance, and monitoring and evaluation. The results of the activity show that partners are able to understand the basic concepts of financial management, record transactions more systematically, and utilize the dashboard to integrate income, expenses, and business profits. The implementation of this dashboard is considered effective in supporting more appropriate business decision-making and has the potential to become a simple digitalization model for other MSMEs.
Co-Authors Dika Puspitaningrum Fazira Rizqy Alfitri M. Faiz Ali Hidayat Nadhia Citra Sherena Wahyutari