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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur
Ayu Dita Windra Ciptasari
Universitas Abdurachman Saleh Situbondo
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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HUBUNGAN KULIATAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Ifan Susianto; Siti Soeliha; Ayu Dita Windra Ciptasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7190

Abstract

This study aims to examine the effects of product quality, brand image, and promotion on the purchase decisions of Eiger products, with trust serving as an intervening variable, among students of the Faculty of Economics and Business at Abdurrachman Saleh University, Situbondo. This research employed a quantitative approach, utilizing a survey with 88 respondents chosen through purposive sampling. Data were processed using SmartPLS 3.0 to test validity, reliability, and the relationships between variables through path analysis. The results show that product quality, brand image, and promotion have a positive and significant effect on trust. Product quality significantly influences purchase decisions, whereas brand image and promotion do not have a direct significant effect. Trust is found to be a significant mediating variable in the relationship between promotion and purchase decisions. However, it does not significantly mediate the relationships between product quality or brand image and purchase decisions. These findings highlight the importance of building consumer trust to enhance the effectiveness of Eiger’s marketing strategies.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN E-WOM TERHADAP MINAT BELI ULANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. MAHKOTA RAJA Afrizal Yofiandi; Yudha Praja; Ayu Dita Windra Ciptasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7221

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
PERAN INFLUENCER MARKETING DALAM MEMBANGUN BRAND IMAGE DAN KEPERCAYAAN KONSUMEN DIGITAL DALAM MENGHADAPI GEMPURAN PRODUK TIRUAN: STUDI KASUS PRODUK BUTTONSCARVES NAGITA SERIES 2026 Ayu Dita Windra Ciptasari
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

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Abstract

Penelitian dengan metode kualitatif ini, bertujuan untuk mengetahui peran dari influencer dalam pembangunan brand image dan kepercayaan konsumen digital dalam menghadapi gempuran produk palsu atau tiruan. Yang menadi fokus penelitian utama dalam penelitian adalah peta usia generasi segmen pasar produk Buttonscarves, keputusan pembelian dan perilaku pembelian, alasan pembelian produk dan kesetiaan mereka terhadap merek Buttonscarves. Pengumpulan data dalam penelitian ini, dilakukan dengan cara fokus grub diskusi, wawancara dan pengamatan perilaku subjek penelitian.dari hasil penelitian didapatkan hasil peranan influencer dalam hal ini Nagita Slavina memiliki imej yang kuat dalam membangun segmen, branding dan pola pembelian bagi pelanggan setia, serta kekuatan imej yang dapat memperkuat keinginan konsumen untuk lebih memilih produk asli Buttonscarves daripada tiruan
PENGARUH LOKASI, BRAND IMAGE, KUALITAS PELAYANAN, DAN PROMOSI ONLINE TERHADAP KEPUASAN MELALUI KEPUTUSAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MATA LENSA STUDIO DI SITUBONDO Agil Isfalana Rasulin; Yudha Praja; Ayu Dita Windra Ciptasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 6 (2026): JUNI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i6.9205

Abstract

The creative services industry in Situbondo Regency has grown rapidly, particularly in the photography and videography studio sector, leading to increasingly intense competition among service providers. In response to this competitive environment, Mata Lensa Studio must continuously create superior value to attract and retain customers. Accordingly, this study aims to examine the effects of location, brand image, service quality, and online promotion on customer satisfaction through consumer decision as an intervening variable at Mata Lensa Studio, Situbondo. This study adopted a quantitative research approach. The study population comprised customers of Mata Lensa Studio. The sample size was determined using Ferdinand's sampling formula, resulting in a total of 130 respondents. Data analysis and hypothesis testing were conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct hypothesis testing using SmartPLS 3.0 indicate that location and online promotion have positive and statistically significant effects on consumer decision. In contrast, brand image has a negative but statistically insignificant effect on consumer decision, and service quality has a positive but statistically insignificant effect on consumer decision. Furthermore, location has a positive but statistically insignificant effect on customer satisfaction, while brand image has a positive and statistically significant effect on customer satisfaction. Service quality and online promotion each have positive but statistically insignificant effects on customer satisfaction. The results of the indirect hypothesis testing indicate that location has a positive but statistically insignificant indirect effect on customer satisfaction through consumer decision. Similarly, service quality and online promotion have positive but statistically insignificant indirect effects on customer satisfaction through consumer decision. In contrast, brand image has a negative but statistically insignificant indirect effect on customer satisfaction through consumer decision.
PENGARUH KNOWLEDGE SHARING KOMITMEN ORGANISASI DAN EMOTIONAL INTELLIGENCE TERHADAP KINERJA PEGAWAI DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING PADA PUSKESMAS TAMAN KROCOK KABUPATEN BONDOWOSO Ainul Hannan; Ika Wahyuni; Ayu Dita Windra Ciptasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 5 (2026): MEI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i5.9090

Abstract

This study aims to determine the effects of knowledge sharing, organizational commitment, and emotional intelligence on employee performance with Organizational Citizenship Behavior (OCB) as an intervening variable at Taman Krocok Community Health Center, Bondowoso Regency. This study used a quantitative approach with a saturated sampling technique involving 34 respondents. The data analysis tool used in this study was SmartPLS 3.0. Data analysis methods used included convergent validity testing, reliability testing, classical assumption testing, Goodness of Fit (GOF) testing, coefficient of determination testing, structural equation analysis (inner model), and hypothesis testing. The results of the hypothesis test indicate that knowledge sharing has a negative but insignificant effect on organizational citizenship behavior (OCB), organizational commitment has a positive and significant effect on organizational citizenship behavior (OCB), emotional intelligence has a positive and significant effect on organizational citizenship behavior (OCB), knowledge sharing has a positive but significant effect on employee performance, organizational commitment has a positive but insignificant effect on employee performance, emotional intelligence has a negative but insignificant effect on employee performance, and organizational citizenship behavior (OCB) has a positive but insignificant effect on employee performance. The results of the indirect effect hypothesis test indicate that knowledge sharing has a negative but insignificant effect on employee performance through organizational citizenship behavior (OCB), and organizational commitment has a positive but insignificant effect on employee performance through organizational citizenship behavior (OCB). Emotional intelligence has a positive but insignificant effect on employee performance through organizational citizenship behavior (OCB). Thus, organizational citizenship behavior (OCB) is unable to mediate the relationship between knowledge sharing, organizational commitment, and emotional intelligence on employee performance.
Co-Authors Afrizal Yofiandi Agil Isfalana Rasulin Ainul Hannan Ifan Susianto Ika Wahyuni Siti Soeliha Yudha Praja