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All Journal West Science Interdisciplinary Studies West Science Agro
Donny Ivan Samuel Simatupang
Fakultas Pertanian, Universitas Methodist Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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The Impact of Supply Chain Innovation and Market Collaboration on the Competitive Advantage of Agribusiness MSMEs in the Era of Digital Transformation Donny Ivan Samuel Simatupang; Putu Fajar Kartika Lestari
West Science Agro Vol. 4 No. 01 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i01.2647

Abstract

The era of digital transformation has created significant opportunities and challenges for agribusiness micro, small, and medium enterprises (MSMEs), particularly in strengthening their competitive advantage through innovation and collaboration. This study aims to analyze the impact of supply chain innovation and market collaboration on the competitive advantage of agribusiness MSMEs using a quantitative approach. Primary data were collected from 155 respondents through a structured questionnaire measured using a five-point Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that supply chain innovation has a positive and significant effect on competitive advantage, while market collaboration also shows a significant positive influence. Simultaneously, both variables contribute significantly to competitive advantage with an R² value of 0.610, indicating that 61.0% of the variance in competitive advantage is explained by the model. These findings highlight the importance of integrating innovative supply chain practices and strengthening collaborative networks to enhance business performance in the digital era. The study provides practical implications for policymakers and agribusiness practitioners in designing strategies that promote digital adoption, partnership development, and sustainable competitiveness.
Adding Value to Banana Farming through Production Quality, Post-Harvest Processing, and Access to Local Markets in Regencies of East Java Donny Ivan Samuel Simatupang; Ni Luh Sri Suryaningsih; Asman Asman; Muhammad Ali Hasim Asyari
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.3019

Abstract

Banana farming represents an important agricultural activity that contributes to rural economic development and farmers’ livelihoods in Indonesia. However, many smallholder banana farmers continue to face challenges in maximizing economic value due to inconsistent production quality, limited post-harvest processing capabilities, and restricted access to profitable markets. This study aims to analyze the influence of production quality, post-harvest processing, and access to local markets on value creation in banana farming across regencies in East Java. This research employed a quantitative approach involving 100 banana farmers as respondents. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The data analysis included validity testing, reliability testing, descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results indicate that production quality, post-harvest processing, and access to local markets have positive and significant effects on value creation in banana farming. Production quality has a significant influence, post-harvest processing contributes positively, and access to local markets demonstrates the strongest effect. The coefficient of determination shows that the research model explains 62.7% of the variation in agricultural value creation. These findings indicate that increasing banana farming competitiveness requires an integrated strategy involving quality improvement, processing innovation, and stronger market connectivity. This study provides practical implications for farmers, agricultural institutions, and policymakers in developing sustainable and value-oriented banana agribusiness systems in East Java.
Co-Authors Asman Asman Muhammad Ali Hasim Asyari Ni Luh Sri Suryaningsih Putu Fajar Kartika Lestari