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All Journal Jurnal Teknologi dan Manajemen Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Marnoto Marnoto
Institut Teknologi Adhi Tama Surabaya
Computer Science & IT Engineering Industrial & Manufacturing Engineering Other

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Efforts to Improve Customer Satisfaction with Wood Pellets Using the CARTER Method Marnoto Marnoto; Sopi Sopi; Arini Novandalina
Jurnal Teknologi dan Manajemen Vol 7, No 1 (2026): January
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2026.v7i1.8246

Abstract

This study aims to evaluate and improve customer satisfaction with wood pellets in Semarang by applying the CARTER method (Compliance, Assurance, Reliability, Tangibles, Empathy, and Responsiveness). A quantitative approach with an explanatory design was chosen to measure the impact of the CARTER intervention on customer perceptions. The sample consisted of 100 active wood pellet customers who were purposively selected (customers with ≥ 1 year of experience, had submitted complaints, and were willing to participate). Primary data was collected through a validated Likert scale 1–5 questionnaire (Cronbach's α gt; 0.6). The analysis included descriptive statistics, validity and reliability tests (SPSS 25). The results show that all CARTER dimensions scored an average of ≥ 4.0 on a 1–5 scale, indicating generally positive perceptions. Regression analysis revealed that Empathy and Responsiveness had the most significant impact on overall satisfaction. Based on the findings, the researcher recommends optimizing the logistics system through the use of digital platforms to improve delivery timeliness, enhancing service training focused on product expertise and quick solution capabilities, and strengthening transparency in communication regarding technical standards and environmental regulations to maintain customer trust. This study contributes theoretically by filling a research gap in the literature on customer satisfaction with wood pellets, which has primarily focused on technical production aspects. Practically, the findings offer a CARTER framework that can be adopted by wood pellet producers and distributors in Indonesia to enhance regional competitiveness and support the achievement of national renewable energy mix targets.
Ekonomi Sirkular Desa: Packaging dan Pemasaran Pellet Magot-Komposter di Platform Digital Lukmandono Lukmandono; Evi Yuliawati; Anindya Rachma Dwicahyani; Rony Prabowo; Yoniv Erdhianto; Suparjo Suparjo; Andreas Dhiyong Pratama; Farid Ardyansyah; Zaky Ubaid; Marnoto Marnoto; Vito Andrianto Pratama Sugiarto; Ardan Maulana Ishaq
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 4, No. 2: October 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2025.v4i2.8088

Abstract

Pengembangan ekonomi sirkular di tingkat desa menjadi pendekatan strategis dalam mengoptimalkan pemanfaatan sumber daya lokal dan limbah organik. Program pengabdian masyarakat ini dilaksanakan di Desa Sidomojo, Kabupaten Sidoarjo, dengan tujuan untuk meningkatkan kapasitas pelaku UMKM melalui pelatihan pengemasan dan pemasaran produk pelet magot-komposter secara digital. Kegiatan diawali dengan observasi lapangan, identifikasi masalah, dan penyusunan materi pelatihan. Pelatihan diberikan dalam bentuk sosialisasi dan praktik langsung tentang desain kemasan, penyusunan label produk, serta penggunaan platform e-commerce dan media sosial sebagai saluran pemasaran. Hasil kegiatan menunjukkan adanya peningkatan kualitas kemasan dan label produk UMKM, serta terciptanya akun e-commerce aktif untuk menjangkau pasar yang lebih luas. Program ini memberikan dampak nyata dalam mendukung transformasi digital dan penguatan ekonomi lokal berbasis keberlanjutan. Dengan demikian, model ini dapat menjadi contoh implementasi ekonomi sirkular yang relevan bagi pengembangan UMKM di desa-desa lainnya.Kata kunci: ekonomi sirkular, e-commerce, kemasan produk, magot-komposter, pengabdian masyarakat, UMKM
Co-Authors Andreas Dhiyong Pratama Anindya Rachma Dwicahyani Ardan Maulana Ishaq Arini Novandalina Evi Yuliawati Farid Ardyansyah Lukmandono Lukmandono Rony Prabowo Sopi Sopi Suparjo Suparjo Vito Andrianto Pratama Sugiarto Yoniv Erdhianto Zaky Ubaid