Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal SENTRI: Jurnal Riset Ilmiah
Miqdad Miqdad
Institut Pertanian Bogor
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Divisi Komunikasi Pemasaran Astronacci International dalam Memperkuat Eksistensi Merek Miqdad Miqdad; Pudji Muljono; Fahmi Fuad Cholagi
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5334

Abstract

This study aims to analyze the role of the Marketing Communication Division of Astronacci International in strengthening brand presence through structured, integrated communication strategies and optimal digital media utilization. The research is based on a four–month internship program in which the author was actively involved in content production, editing video, and coordination with the team. A descriptive qualitative method was used, employing observation, interviews, internal documentation, and literature study as data collection techniques. The findings show that the implementation of Integrated Marketing Communication (IMC), message consistency, the use of the SOSTAC framework, and digital media integration significantly contribute to enhancing brand visibility, forming positive public perception, and strengthening two–way engagement with audiences. This study emphasizes that optimizing marketing communication strategies is essential for maintaining competitiveness within the financial education industry.
Co-Authors Fahmi Fuad Cholagi Pudji Muljono