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p-Index From 2021 - 2026
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All Journal SENTRI: Jurnal Riset Ilmiah Journal of Creative Student Research
Miqdad Miqdad
Institut Pertanian Bogor
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Peran Divisi Komunikasi Pemasaran Astronacci International dalam Memperkuat Eksistensi Merek Miqdad Miqdad; Pudji Muljono; Fahmi Fuad Cholagi
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5334

Abstract

This study aims to analyze the role of the Marketing Communication Division of Astronacci International in strengthening brand presence through structured, integrated communication strategies and optimal digital media utilization. The research is based on a four–month internship program in which the author was actively involved in content production, editing video, and coordination with the team. A descriptive qualitative method was used, employing observation, interviews, internal documentation, and literature study as data collection techniques. The findings show that the implementation of Integrated Marketing Communication (IMC), message consistency, the use of the SOSTAC framework, and digital media integration significantly contribute to enhancing brand visibility, forming positive public perception, and strengthening two–way engagement with audiences. This study emphasizes that optimizing marketing communication strategies is essential for maintaining competitiveness within the financial education industry.
Framing Robert N. Entman pada Isu Kebijakan Publik Global dan Lokal: Studi Komparatif pada Konten Mata Rakyat YouTube Astronacci Miqdad Miqdad; Wahyu Budi Priatna
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6107

Abstract

YouTube has emerged as a contemporary discursive space where non-journalistic actors participate in interpreting public policy. Content creators with financial expertise, such as Astronacci through its Mata Rakyat segment, present policy framing distinct from mainstream media narratives. This research aims to analyze and compare the framing construction of public policy issues with global and local dimensions in two Mata Rakyat YouTube Astronacci videos from the 2025 period. The approach used is qualitative descriptive-comparative with Robert N. Entman's (1993) framing model, encompassing four main elements: defining problems, diagnosing causes, making moral judgements, and treatment recommendations. Data were collected through verbal narrative transcription and thumbnail documentation, then analyzed in layers and juxtaposed element by element. The findings reveal contrasting framing patterns between the two videos. On global issues, the creator constructs an educated nihilism narrative with concrete causal actors but no structural solutions, directing audiences toward individual financial adaptation. Conversely, on local issues, the creator builds conditioned optimism with vague causal actors yet highly specific solution actors, accompanied by moral shaming toward skepticism. These findings indicate that geographical dimension of issues influences framing strategies employed by creators.
Co-Authors Fahmi Fuad Cholagi Pudji Muljono Wahyu Budi Priatna