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All Journal Journal of Cultural Narratives in Digital Society
Anindy Fatihah Aulia Illahi
English Literature Study Program, Pakuan University, Indonesia
Humanities Languange, Linguistic, Communication & Media

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Politeness Strategies as Self-Presentation in Laufey’s Podcast Interviews Based on Leech’s Principles Anindy Fatihah Aulia Illahi; Nur Utami Sari’at Kurniati; Resty Widya Kurniasari
Journal of Cultural Narratives in Digital Society Vol. 2 No. 1 (2026): Cultural Narrative in Digital Society
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jcnds.v2i1.52738

Abstract

This study examines the use of politeness strategies in Laufey’s utterances in two podcast interviews, Q with Tom Power and Royal Court with Brittany Broski, based on Leech’s Politeness Principle (1983). Grounded in pragmatic analysis, this research examines how politeness functions not only as a linguistic norm but also as a strategic resource for self-presentation in public digital discourse. Using a qualitative descriptive approach, 80 utterances were analyzed, revealing 87 realizations of politeness maxims. The findings show that four of Leech’s six maxims are employed, namely modesty (47 instances), approbation (19), agreement (12), and tact (9). The dominance of the modesty maxim indicates a consistent tendency to minimize self-praise, even when discussing professional achievements. Drawing on Goffman’s framework of self-presentation, these strategies function as forms of impression management, enabling the construction of a controlled, approachable, and professional public persona. This study highlights politeness as a strategic linguistic resource in shaping self-presentation within contemporary podcast discourse.
Co-Authors Nur Utami Sari’at Kurniati Resty Widya Kurniasari