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All Journal INTEKNA Al-Kharaj: Journal of Islamic Economic and Business
Fitriani
Politeknik Negeri Banjarmasin
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PERJALANAN WISATAWAN DI KALIMANTAN SELATAN RAHMATUL JANNATIN NAIMAH; Rudy Haryanto; Fitriani
INTEKNA Jurnal Informasi Teknik dan Niaga Vol 25 No 2 (2025): Jurnal INTEKNA, Volume 25, No. 2, Nov 2025
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Penelitian ini bertujuan untuk mendapatkan wawasan yang lebih mendalam tentang pengaruh media sosial dalam sektor pariwisata di Kalimantan Selatan, serta memberikan rekomendasi strategis bagi pengelola destinasi wisata dan pemangku kepentingan lainnya untuk memanfaatkan media sosial sebagai alat pemasaran yang lebih efektif. Adapun teknik penelitian yang digunakan adalah wawancara, kuesioner, dan studi literatur pada wisatawan yang pernah berkunjung ke tempat wisata di Kalimantan Selatan. Evaluasi informasi yang digunakan adalah analisis deskriptif dan regresi sederhana. Hasil temuan menunjukkan bahwa persepsi responden terhadap penggunaan media sosial dan keputusan perjalanan wisata menunjukkan kategori tinggi (mean rata-rata di atas 4,0). Hal ini berarti responden menilai media sosial sebagai sumber informasi yang penting dalam menentukan pilihan destinasi wisata. Hasil analisis regresi linear sederhana menunjukkan adanya pengaruh positif dan signifikan antara penggunaan media sosial terhadap keputusan perjalanan wisata. Nilai R² sebesar 0,56 mengindikasikan bahwa 56% variasi keputusan perjalanan wisata dapat dijelaskan oleh penggunaan media sosial, sedangkan 44% lainnya dipengaruhi oleh faktor lain. Sehingga daspat disimpulkan bahwa media sosial berperan sebagai platform utama dalam membentuk minat, preferensi, serta mempercepat proses pengambilan keputusan wisata, khususnya melalui konten visual, ulasan, rekomendasi, dan pengalaman yang dibagikan oleh pengguna lain.
Analysis of Compliance in Submitting Accountability Reports of Work Unit Treasurers in Central Sulawesi Province Fitriani; Manik Mutiara Sadewa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11294

Abstract

Fluctuations in gold prices influenced by global economic conditions, inflation, exchange rates, and geopolitical uncertainty can influence people's behavior in investing in gold. Differences in the characteristics of Gold Savings and Gold Installment products are thought to cause different responses to changes in gold prices. This study aims to analyze the effect of gold prices on the volume of Gold Savings and Gold Installment purchase transactions and compare the effect of gold prices on both products at Pegadaian Syariah Kebun Bunga Banjarmasin Branch in 2025. This study uses a quantitative approach with a time series design. The data used are daily gold price data, Gold Savings purchase transaction volume, and Gold Installment during the period January–December 2025. Data collection techniques were carried out through documentation, while data analysis used descriptive statistics, classical assumption tests, simple linear regression, t-tests (partial), coefficients of determination (R²), as well as dummy variable regression and interactions to test the differences in the influence of gold prices on both products. The results of the study indicate that gold prices have a positive and significant effect on the transaction volume of Gold Savings purchases, with a significance value of 0.000, and a positive and significant effect on the transaction volume of Gold Installments purchases, with a significance value of 0.002. The regression coefficient for Gold Savings is larger than for Gold Installments, indicating a relatively higher level of sensitivity. However, the results of the dummy variable regression and interaction terms indicate no statistically significant difference in the effect of gold prices between the two products. Thus, gold prices have been shown to influence the transaction volume of both Sharia gold investment products, but the effects are not significantly different.
Co-Authors Manik Mutiara Sadewa RAHMATUL JANNATIN NAIMAH Rudy Haryanto