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All Journal INTEKNA Jurnal Inovasi Bisnis (Inovbiz) JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ekonomi
Rudy Haryanto
Politeknik Negeri Banjarmasin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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PENGARUH KAPASITAS INDIVIDU DIINTERAKSIKAN DENGAN LOCUS OF CONTROL TERHADAP BUDGETARY SLACK Rudy Haryanto; M. Wahyu Wardhana
INTEKNA informasi teknik dan niaga Vol 13 No 1 (2013)
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Seiring dengan perkembangan dan kemajuan seatu daerah atau kota maka akan ber-munculan bisnis-bisnis baru salah satunya adalah pada bisnis perhotelan. Persaingan  bisnis  yang  semakin  ketat  dan  kompleks  saat  ini,  menuntut manajemen perusahaan agar mampu menjamin operasi perusahaan berjalan dengan baik, tetap bertahan dan terus berkembang. Salah satu cara agar manajemen dapat mencapai hal tersebut adalah dengan menyusun, mengendalikan, melaksanakan dan mengevalusi anggaran yang di-gunakan oleh perusahaan.Partisipasi dalam penganggaran merupakan variabel yang banyak dihubungkan dengan budgetary slack dan ditemukan terdapat pengaruh yang tidak konsisten.Hasil temuan penelitian yang pertama menemukan bahwa kapasitas individu berpenga-ruh positif terhadap budgetary slack dengan locus of control sebagai variabel pemode-rasi, dan kapasitas  individu berpengaruh  positif  terhadap  budgetary  slack.
ANALISIS PERILAKU BELANJA ONLINE KONSUMEN SELAMA MASA PANDEMI COVID-19 RAHMATUL JANNATIN NAIMAH; Rudy Haryanto; Muhammad Rizqoni Urfi
INTEKNA informasi teknik dan niaga Vol 21 No 2 (2021): Jurnal INTEKNA, Volume 21, No. 2, Nov 2021: 54 - 111
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v21i2.1139

Abstract

This research was conducted to analyze changes in consumer online shopping behavior during the Covid-19 pandemic in the city of Banjarmasin. This study used purposive sampling technique with 100 Banjarmasin City Respondents who had done online shopping activities during the Covid-19 pandemic. The data analysis method used in this research is Central Tendency Analysis. The findings of this study indicate that there were changes in consumer online shopping behavior during the Covid-19 pandemic, including; 1) The intensity of online shopping for the people in the city of Banjarmasin increased during the Covid-19 Pandemic, 2) The increasing amount of money used by consumers to shop online, 3) There are several product categories that are more frequently purchased online, namely fashion and beauty products, food and beverages or snacks, as well as essential kits in the form of masks, sanitizers, disinfectants, face shields, and others.
THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY Rahmatul Jannatin Naimah; Rudy Haryanto; Muhammad Wahyu Wardhana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2000

Abstract

The aim of this research is to determine the Awareness, Comprehend, Interest, Intention, and Action levels of people in Banjarmasin City regarding the Covid-19 prevention and health protocol through advertisements. It also aims to measure the effectiveness of this advertisement using the Customer Response Index (CRI). This research used the quantitative descriptive approach and was carried out in Banjarmasin City in August 2020 using a total sample size of 100 people. The sample comprised males and females above the age of 18 and ever saw the advertisement of health protocol and covid-19 prevention on national and local TV stations or social media. Data were obtained from the respondents using online questionnaires developed based on CRI dimensions. The result showed that the people in Banjarmasin have 79% of Awareness, 91% of Comprehend, 92% of Interest, 76% of Intention, and 93% Action after seeing the Covid-19 advertisement. Furthermore, the Customer Respond Index (CRI) was 46.75% and quite effective, while the Awareness and Intention received the lowest response among all CRI dimensions. Thus, in the future, these two variables should be further improved.
Strategi Promosi Melalui Media Sosial Instagram Guna Menarik Generasi Milenial untuk Memilih Produk Tabungan Pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin Rudy Haryanto; Anita Rahmi
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.83 KB) | DOI: 10.35314/inovbiz.v7i2.1109

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui strategi promosi melalui media sosial Instagram yang selama ini dilakukan Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin. Mengetahui strategi promosi melalui media sosial Instagram yang dapat dilakukan guna menarik generasi milenial untuk memilih produk Tabungan pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan teknik pengumpulan  data yaitu  observasi  dan  wawancara.  Teknik  analisis  data  yang digunakan adalah data non statistic, dimana dalam penelitian ini tidak menggunakan rumus statistic dan untuk menganalisis data yang sudah dikumpulkan digunakan pendekatan library approach.Permasalahan yang dihadapi PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin adalah tidak maksimalnya promosi melalui media sosial Instagram. Untuk mengatasi  permasalahan  yang  dihadapi  PT  Bank  Pembangunan  Daerah  Kalimantan Selatan Cabang Paringin sebaiknya memaksimalkan promosi melalui media sosial Instagram agar lebih mudah mendekati segmentasi milenial yang melek akan teknologi dengan   langkah-langkah   sebagai   berikut  :   (1)   Update   Image,   (2)   Membangun Kepopuleran Akun, (3) Add Follower, (4) Comment, (5) Share Fitur, (6) Local Ads Fitur/Endorse, (7) Instagram Ads, (8) Like Give, (9) Auto Schedule Post,  (10) CSR Image, (11)  Hasgtag(#) + arroba (@).
Implikasi Gaya Kepemimpinan Transformasional, Iklim Organisasi dan Kerjasama Tim terhadap Kinerja Karyawan di Valore Hotel Cimahi Endah Andriani Pratiwi; Rudy Haryanto; Agus Prasetyo; Zandra Dwanita Widodo; May Vitha Ramadhani; Agus Setiono
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh gaya kepemimpinan transformasional, iklim organisasi dan kerja tim dalam kinerja karyawan. Metode pengumpulan data yang peneliti gunakan melalui observasi, wawancara dan kuesioner ukuran sampel 100 responden dari karyawan Valore Hotel Cimahi. Teknik analisis data yang di gunakan adalah deskriftif dan analisis Regresi Linier Berganda. Pada hasil penelitian menunjukkan, gaya transformasional dan variabel kerja sama tim berhubungan positif dan dampak yang signifikan terhadap kinerja karyawan, di seluruh organisasi variabel iklim tidak berpengaruh positif terhadap kinerja karyawan melalui Penelitian Kuantitatif.
SECURITY AS A MODERATION OF INTEREST IN USING A DIGITAL WALLET WITH A TECHNOLOGY ACCEPTANCE MODEL (TAM) Ratih Kusumastuti; Rudy Haryanto; Umi Hidayati; Teguh Setiawan Wibowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i3.2192

Abstract

Technological advances have advanced rapidly and spread to all corners of the country. The use of digital wallets has become a very popular means of making payments online, the use of digital wallets has been specifically designed to benefit users in terms of convenience and ease of use. Now a person can make payments without having to meet in person because of the long distance from where he lives. This research was conducted to determine a person's interest in using a digital wallet technology system using the TAM (Technology Acceptance Model) theory developed by Davis in 1989 as a research model. The population and sample in this study are digital wallet users in Indonesia who were obtained using the probability sampling technique: simple random which was successfully obtained totaling 280 respondents in this study. Data analysis techniques using Smart PLS obtained from questionnaires. The results of the study found that perceived usefulness and perceived convenience partially had a significant effect. Meanwhile, security as a moderating variable is able to moderate the effect of perceived usefulness and perceived convenience on the interest in using digital wallets
DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DI ERA SOCIETY 5.0: SEBUAH LITERATURE REVIEW Rudy Haryanto; Arief Setiawan; R. Nurhayati; I Gede Agus Mertayasa; Aat Ruchiat Nugraha
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13093

Abstract

Rapid technological developments have changed business paradigms and interactions with consumers, encouraging the emergence of the concept of Society 5.0. This era emphasizes technological integration and collaboration between humans and machines. In the era of Society 5.0, digital marketing is the key to success for companies in achieving business goals. This article discusses basic digital marketing concepts, key marketing strategies, successful implementation, challenges, and solutions in running digital promotions. Through qualitative literature study methods, this article analyzes various sources to understand these concepts. The results show that identifying the target audience, creating relevant content, using digital channels, and digital analytics are the keys to success in digital marketing. In the Society 5.0 era, companies need to adopt a business strategy that includes advanced technology, a focus on user experience, collaboration, sustainability, and transformation to a platform-based business model. Nevertheless, companies are faced with challenges such as technological complexity, fierce competition, data security, changing trends, and limited resources. To overcome these challenges, companies need to have a deep understanding of trends and technology, creativity in strategy development, commitment to data security, and flexibility in adapting. In this way, companies can run digital marketing promotions more effectively and achieve marketing goals in today's digital era.
Determinants of Consumer Loyalty at Market Place Rudy Haryanto; Nur El Ikhsan; Iswahyu Pranawukir; Nirstyo Wahdi; Rudi Kurniawan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6039

Abstract

In the midst of intense competition, e-commerce companies must be astute in seeing every opportunity to grow and effectively create new breakthroughs so that people do not move and continue to make transactions with the company. One way to develop a buying and selling business rapidly nowadays is to sell herbal herbal products online, both from social media and on e-commerce buying and selling platforms. The aim of this research is to analyze and test the influence of service quality, customer experience and trust on the loyalty of herbal medicine consumers who have shopped online on the Lazada marketplace. This research uses quantitative methods with multiple regression analysis. Sampling applied a purposive sampling method and the number of samples in this research was 87 respondents obtained by distributing online questionnaires via WhatsApp to online herbal medicine consumers in the Lazada marketplace. Consumers know the Lazada marketplace and have purchased herbal medicine online on the Lazada marketplace at least 3 times. Data were analyzed using IBM SPSS version 26 through several tests, namely: validity test, reliability test, classical assumption test, multiple linear regression analysis and coefficient of determination test. The results of this research show that service quality, customer experience and trust have a positive and significant effect, both partially and simultaneously, on the loyalty of herbal medicine consumers who have shopped online on the Lazada marketplace. It is hoped that Lazada will further adjust the menu displayed in its application according to needs in order to increase consumer confidence. This can be done by changing the appearance of the application to add to a good shopping experience for consumers.
Co-Authors Aat Ruchiat Nugraha Agus Prasetyo Agus Setiono Anita Rahmi Arief Setiawan Endah Andriani Pratiwi I Gede Agus Mertayasa Iswahyu Pranawukir M. Wahyu Wardhana May Vitha Ramadhani Muhammad Rizqoni Urfi MUHAMMAD WAHYU WARDHANA Nirstyo Wahdi Nur El Ikhsan R. Nurhayati RAHMATUL JANNATIN NAIMAH Rahmatul Jannatin Naimah Ratih Kusumastuti Rudi Kurniawan Teguh Setiawan Wibowo Umi Hidayati Zandra Dwanita Widodo