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Gladi Pawestri Utami
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Optimalisasi Produksi dan Pemasaran Gula Kelapa Melalui Standarisasi Wadah Nira Pasca Panen dan Kemasan Beridentitas Lokal di Kelompok Tani Gula Kelapa Gendis Asri Muhammad Iqbal Faturohman; Aiza Yudha Pratama; Gladi Pawestri Utami
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2912

Abstract

The Gendis Asri Coconut Sugar Farmers Group in Pernasidi Village, Cilongok District, Banyumas, is one of the coconut sugar producers with great potential but faces challenges related to production quality and marketing. The main issues identified include the low quality of sap after harvesting due to the use of unhygienic plastic jerry cans, as well as weak marketing strategies caused by unattractive product packaging that lacks local identity. This community service program aims to improve production quality and product competitiveness through the replacement of sap containers with food-grade HDPE materials, the provision of climbing belts to enhance work safety, the installation of continuous band sealers and digital scales, and the development of culturally inspired packaging designs based on Cilongok’s local heritage. The implementation methods include socialization, training, mentoring, and technology application. The results show a significant increase in the quality of collected sap, improved product readiness for entry into modern markets, and strengthened farmer capacity in both production and marketing aspects. This program has had a positive impact on product quality, work safety, process efficiency, and the branding readiness of local coconut sugar products.
Strategi Peningkatan Nilai Komoditas Dage di Desa Ciberung Melalui Inovasi Produk dan Visual Branding Gladi Pawestri Utami; Elianna Gerda Pertiwi; Adhitya Tinto Alauddin
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3305

Abstract

Kelompok Pengrajin Dage Mekarsari di Desa Ciberung telah menghasilkan produk dage secara berkelanjutan dan menjadi bagian dari potensi unggulan desa. Pengembangan diversifikasi produk dan identitas merek menjadi peluang strategis untuk meningkatkan nilai tambah dan jangkauan pemasaran produk. Kegiatan pengabdian ini berfokus pada peningkatan nilai ekonomi produk dage melalui diversifikasi produk dan penguatan branding. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan mitra secara aktif dalam tahapan sosialisasi, pelatihan, penerapan teknologi tepat guna, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan terbentuknya produk diversifikasi berupa DageChips yang didukung mesin potong otomatis, mesin spinner, dan mesin sealer. Selain itu, dihasilkan identitas visual berupa logo, warna, dan super graphic pattern yang diterapkan pada kemasan produk. Program ini meningkatkan nilai tambah, daya saing, dan peluang pemasaran produk.
Co-Authors Adhitya Tinto Alauddin Aiza Yudha Pratama Elianna Gerda Pertiwi Muhammad Iqbal Faturohman