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All Journal Al-Kharaj: Journal of Islamic Economic and Business Referensi Islamika: Jurnal Studi Islam
Andi Faizah Makmur
Universitas Islam Negeri Palopo
Religion Humanities Economics, Econometrics & Finance

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The Impact of Digital Transformation through Visual Content on Business Activities in Palopo City Andi Faizah Makmur; Muhammad Alwi; Mahadin Shaleh; Andi Farhami Lahila M
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8526

Abstract

The accelerating digital transformation has driven significant changes in how businesses market their products and engage with consumers. In Palopo City, the use of visual content, such as product photos, short videos, promotional designs, and visual storytelling, has become an increasingly prominent strategy. However, there is limited research specifically addressing how visual content impacts the business activities of various business actors in the region during the digital transformation process. This study aims to analyze the role of visual content in increasing visibility, sales, and customer relationships as part of the dynamics of digital transformation among businesses in Palopo City. Using a qualitative approach with in-depth interviews and field observations, this study explores the experiences and perceptions of business actors from various sectors. The research findings indicate that visual content serves not only as a promotional tool but also as a means of building brand identity, increasing credibility, and expanding market reach through digital platforms. Furthermore, businesses that are able to adapt visual content consistently and creatively tend to experience a more significant increase in business activity. This study provides a theoretical contribution related to understanding the role of visual content in digital transformation, while also offering practical implications for businesses, supporting institutions, and local governments to optimize digital strategies to drive local economic growth.
ISLAMIC ETHICAL PERCEPTION, PRODUCT IMAGE, AND PRICE FAIRNESS AS DETERMINANTS OF MUSLIM CONSUMER LOYALTY TOWARD BATIK PRODUCTS Andi Faizah Makmur; Muh. Ruslan Abdullah; Mujahidin
Referensi Islamika: Jurnal Studi Islam Vol. 4 No. 1 (2026): FEBRUARY
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ri.v4i1.1198

Abstract

This study examines the influence of Islamic ethical perception, product image, and price fairness on Muslim consumer loyalty toward batik products, addressing the limited integration of Islamic ethical values with conventional marketing variables in explaining loyalty toward local cultural products. Using a quantitative explanatory approach, data were collected from 113 Muslim consumers in Palopo City through purposive sampling and a structured five-point Likert-scale questionnaire. The proposed model was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) in SmartPLS to assess the measurement and structural relationships among constructs. Islamic ethical perception, product image, and price fairness each significantly and positively influence Muslim consumer loyalty. Product image shows the strongest effect (β = 0.370; t = 4.773; p < 0.001), followed by price fairness (β = 0.361; t = 4.378; p < 0.001) and Islamic ethical perception (β = 0.326; t = 5.065; p < 0.001), together explaining 81.3% of the variance in consumer loyalty. These findings suggest that loyalty toward local cultural products is shaped by both economic and ethical considerations, offering practical guidance for batik producers and policymakers to strengthen competitiveness through ethical business practices, product differentiation, and fair pricing. This study integrates Islamic ethical perception, product image, and price fairness within a single empirical model to explain Muslim consumer loyalty toward batik, highlighting the combined role of ethical, symbolic, and economic dimensions within a local Islamic marketing context.
Co-Authors Andi Farhami Lahila M Mahadin Shaleh Muh. Ruslan Abdullah Muhammad Alwi mujahidin