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All Journal Cognitionis Civitatis et Politicae Journal of Humanities Research Sustainability
Zulfikar Arahman
Universitas Islam Al-Aziziyah Indonesia (UNISAI) Samalanga
Humanities Social Sciences

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THE ROLE OF MEDIA AND COMMUNICATION IN SHAPING PUBLIC POLICY NARRATIVES ON THE ENERGY TRANSITION IN INDONESIA Zulfikar Arahman; Sukhrob Ziyadov; Abdugani Davlatov; Lim Haeun
Cognitionis Civitatis et Politicae Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i2.2474

Abstract

The energy transition in Indonesia represents a complex policy challenge that intertwines political will, economic interests, and environmental imperatives. Public understanding and acceptance of this transition are largely influenced by how the media and communication actors construct narratives around sustainability, fossil fuel dependency, and renewable energy adoption. This study aims to analyze the role of media and communication strategies in shaping public policy narratives and influencing stakeholder perceptions regarding Indonesia’s energy transition. A qualitative content analysis was conducted on 150 media articles, government press releases, and public statements published between 2019 and 2024, complemented by in-depth interviews with journalists, policymakers, and energy experts. The findings reveal that the Indonesian media often frames the energy transition within political and economic contexts rather than environmental urgency, leading to fragmented public understanding. Communication strategies employed by the government emphasize national development and energy sovereignty but lack consistency in sustainability messaging. The study concludes that effective and transparent communication—supported by collaborative framing between media and policy institutions—is essential to foster inclusive public engagement and accelerate the nation’s shift toward clean energy
Climate Change Communication Strategies On Social Media: A Case Study Of Youth Activist Environmental Campaigns Zulfikar Arahman; Dian Rianita; Suroso Suroso; Razia Khan
Journal of Humanities Research Sustainability Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v2i4.2546

Abstract

Background. The proliferation of social media has fundamentally reshaped public discourse, creating powerful new arenas for climate change communication. Youth activists, in particular, have adeptly leveraged these platforms to mobilize global environmental campaigns, bypassing traditional media gatekeepers. This research addresses the need to understand the specific communication strategies employed by these digital-native activists to engage audiences and drive collective action. Purpose. This study aims to identify and analyze the primary communication strategies used by youth-led environmental campaigns on social media platforms. Method. Adopting a qualitative case study approach, this research conducts a content analysis of social media posts from prominent youth activist campaigns across Instagram, X (formerly Twitter), and TikTok. The analysis focuses on message framing, narrative techniques, visual elements, and calls to action. Results. The findings reveal a multi-faceted communication strategy that combines strong emotional appeals and personal storytelling with the simplification and visualization of complex scientific data. Furthermore, a consistent and clear call to action, often linked to specific policy demands or lifestyle changes, is a central component of these campaigns. Conclusion. This study concludes that the effectiveness of youth-led climate campaigns on social media lies in their ability to create a relatable, urgent, and empowering narrative that fosters a sense of shared identity and collective efficacy among their followers.
Co-Authors Abdugani Davlatov Dian Rianita Lim Haeun Razia Khan Sukhrob Ziyadov Suroso Suroso