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All Journal ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Stability: Journal of Management and Business
Ferry Setiawan
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance

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Pengaruh Ketersediaan Produk, Layanan, dan Lokasi Bisnis terhadap Keputusan Berkunjung di Toko Dua Bersaudara Langgeng Setiawan; Riawan; Ferry Setiawan
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 10 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v10i1.3669

Abstract

Perkembangan sektor ritel menunjukkan perubahan signifikan akibat digitalisasi dan meningkatnya persaingan dari ritel modern serta platform daring. Kondisi ini menekan keberlangsungan ritel lokal, khususnya UMKM, yang memiliki keterbatasan sumber daya. Di wilayah non-metropolitan seperti Kabupaten Pacitan, ritel lokal masih memiliki peluang bertahan, namun keberhasilannya semakin ditentukan oleh kemampuan menyediakan produk yang relevan, kualitas layanan, serta lokasi usaha yang strategis. Meskipun berbagai studi telah membahas perilaku konsumen ritel, penelitian yang berfokus pada konteks ritel lokal dengan integrasi ketiga faktor tersebut masih terbatas. Selain itu, penggunaan kerangka Theory of Planned Behavior dalam menjelaskan keputusan berkunjung pada ritel lokal belum banyak dieksplorasi. Oleh karena itu, penelitian ini bertujuan menganalisis pengaruh ketersediaan produk, kualitas layanan, dan lokasi bisnis terhadap keputusan berkunjung konsumen.
INFLUENCER'S ATTRACTIVENESS AND TRUSTWORTHINESS AS PREDICTORS OF PURCHASE INTENTION FOR BODY LOTION PRODUCTS: THE MEDIATING ROLE OF BRAND TRUST AMONG SOCIAL MEDIA USERS Yessi Fadhilla; Ferry Setiawan; Titis Purwaningrum; Eka Destriyanto Pristi Ayuningtyas
STABILITY : Journal of Management and Business Vol. 9 No. 1 (2026)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/kbhvyj26

Abstract

The rapid growth of social media has increased the use of influencer marketing in shaping consumer purchasing behavior. Grounded in the Stimulus-Organism-Response (S-O-R) Theory, this study examines the effects of Influencer's Attractiveness and Influencer's Trustworthiness on Purchase Intention through Brand Trust as a mediating variable. A quantitative approach was employed using purposive sampling of 100 Management students at Universitas Muhammadiyah Ponorogo. Data were collected through questionnaires and analyzed using SEM-PLS with SmartPLS 4. The results show that Influencer's Attractiveness and Influencer's Trustworthiness positively affect Brand Trust. Influencer's Trustworthiness and Brand Trust significantly influence Purchase Intention, while Influencer's Attractiveness has no direct effect on Purchase Intention. Brand Trust also mediates the relationship between influencer characteristics and Purchase Intention. These findings imply that trustworthy and attractive influencers can strengthen brand trust and increase consumers' purchase intention
Co-Authors Eka Destriyanto Pristi Ayuningtyas Langgeng Setiawan Riawan Titis Purwaningrum Yessi Fadhilla