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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Pengabdian Masyarakat Nusantara Abadi: Jurnal Ahmad Dahlan Mengabdi
Farida Frihatini
Universitas Indraprasta PGRI
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Transformasi Digital UMKM Berbasis Studi Kelayakan Bisnis: Strategi Pemasaran Digital, Sistem Pembayaran QRIS, dan Peningkatan Visibilitas pada Eka Snack Dellia Mila Vernia; Farida Frihatini; Hugo Aries Suprapto; Febby Anggraini; Bakhrul Ulum; Kayla Tria Hapsari; Diska Multi Sari; Novia Aninda Wardana
Jurnal Pengabdian Masyarakat Nusantara Vol. 8 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v8i2.1228

Abstract

The development of digital technology requires MSMEs to transform in order to remain competitive. Eka Snack, a small snack food enterprise, faces three main challenges: suboptimal digital marketing, a manual cash-based transaction system, and low business visibility on digital platforms. This mentoring program aims to drive Eka Snack's digital transformation through a comprehensive business feasibility study approach. Implementation methods consist of four stages: preparation, execution, mentoring and evaluation, and follow-up. Solutions applied include marketing optimization via Instagram, TikTok, Shopee, and Tokopedia; implementation of a QRIS-based digital payment system; and improved business visibility through Google Maps. Results demonstrate increased marketing reach, transaction efficiency, and digital visibility for Eka Snack. Business owners also gained improved digital literacy supporting more professional and sustainable business management. This program contributes to the achievement of the Sustainable Development Goals (SDGs), specifically Goal 8 (Decent Work and Economic Growth) and Goal 9 (Industry, Innovation, and Infrastructure).
Digital governance transformation in retail MSMEs: an agile administration and omnichannel excellence integration model Rahayu Tri Utami; Susbiyantoro; Edy Sambodja; Farida Frihatini
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p72-82

Abstract

Digital transformation has become a strategic necessity for retail micro, small, and medium enterprises (MSMEs) amid intensifying digital market competition; however, many MSMEs adopt digital technologies without strengthening structured governance and administrative systems, resulting in fragmented and unsustainable digital initiatives. This study aims to examine the roles of Digital Governance Effectiveness and Agile Administration in shaping Omnichannel Excellence and to analyze their impact on MSME performance and competitiveness. A quantitative confirmatory research design was employed, involving 120 retail MSME owners and managers who have adopted at least one digital channel, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that Digital Governance Effectiveness significantly enhances Omnichannel Excellence, Agile Administration improves organizational responsiveness and adaptability, and Omnichannel Excellence positively influences MSME performance and competitive advantage. These findings imply that successful digital transformation in retail MSMEs depends not only on technological adoption but also on structured digital governance mechanisms and agile administrative capabilities to ensure sustainable performance. This study contributes to the development of a governance-based digital transformation framework and provides practical insights for MSMEs in designing integrated and sustainable digital strategies.
Penguatan Kapasitas UMKM Kuliner melalui Diskusi Interaktif Manajemen Usaha dan Pemasaran Digital pada Ayubi Food Farida Frihatini; dellia mila vernia; Muhammad Husain; Roudlotul Badi'ah; Indah Yaisah; Mochamad Chairul Akbar
Ahmad Dahlan Mengabdi Vol 5 No 1 (2026): ABADI : Jurnal Ahmad Dahlan Mengabdi Edisi Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/abadi.v5i1.398

Abstract

Transformasi digital mendorong UMKM untuk meningkatkan kapasitas usaha dan pemasaran berbasis teknologi agar mampu bersaing di era ekonomi digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan memperkuat kapasitas UMKM kuliner Ayubi Food di Bogor melalui diskusi interaktif dan sharing knowledge mengenai manajemen usaha dan pemasaran digital. Kegiatan dilaksanakan melalui kunjungan langsung, observasi usaha, serta dialog partisipatif antara akademisi dan pelaku usaha. Hasil kegiatan menunjukkan bahwa Ayubi Food memiliki potensi inovatif berbasis bahan lokal, namun masih menghadapi tantangan dalam branding digital, optimalisasi media sosial, dan perluasan pasar online. Pendekatan kolaboratif antara akademisi dan pelaku usaha memberikan penguatan wawasan mengenai strategi pemasaran digital dan pengembangan usaha adaptif. Kegiatan ini diharapkan mampu meningkatkan daya saing dan visibilitas digital UMKM secara berkelanjutan.
Co-Authors Badi'ah, Roudlotul Bakhrul Ulum Diska Multi Sari Edy Sambodja Febby Anggraini Hugo Aries Suprapto Indah Yaisah Kayla Tria Hapsari Mochamad Chairul Akbar Muhammad Husain Novia Aninda Wardana Utami, Rahayu Tri Vernia, Dellia Mila