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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Finny Redjeki
Universitas Sangga Buana Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EVOLUTION OF SALES ETHICS: ANALYSES OF THE PAST AND STRATEGIES FOR THE FUTURE Zaenal Aripin; Finny Redjeki; Endang Ruchiyat
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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The evolution of ethics in sales practices has become an important subject in the increasingly complex and globally connected context of modern business. This research aims to analyze the development of ethics in sales from a historical perspective to future strategies. Through a literature study approach, this analysis identifies a significant shift from sales practices that focus solely on profits towards more ethical and sustainable practices. The first subchapter explains the evolution from the aggressive and less ethical sales practices of the past to the more transparent and responsible approach of today. The second subchapter highlights trends in modern sales ethics, including the increasing use of technology to increase transparency and personalization in company-consumer relationships. The third subchapter explores the implications of technology, especially artificial intelligence and data analysis, in improving a company's operational efficiency while maintaining high ethical values. The fourth subchapter formulates strategies for the future, including the development of a strict code of ethics, responsible technology implementation, and commitment to corporate social responsibility and sustainability. The conclusions of this research confirm that companies must adopt a holistic approach to ethics in sales to build a strong reputation and sustainable relationships with consumers and society. By integrating ethical values into their business strategies, companies can position themselves to better face future challenges while strengthening competitiveness in an increasingly complex global marketplace.
COLLABORATION IN CREATING AN EDUCATIONAL CONSUMER JOURNEY: A MEANINGPERSPECTIVE FORMATION Diah Fatma Sjoraida; Nyoman Dwika Ayu Amrita; Finny Redjeki
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Collaboration in creating educational consumer journeys with a focus on creating meaning has become an increasingly important topic in modern marketing practice. This approach combines various experiential learning theories with interactive marketing strategies to produce immersive and meaningful consumer experiences. This study explores how the integration of these theories not only increases the relevance of marketing strategies, but also strengthens the relationship between brands and consumers through a holistic approach. The first subchapter discusses collaboration theory in marketing and consumer education, highlighting the importance of cross-disciplinary collaboration between academics, marketing practitioners, and information technology developers. The integration of these theories, such as the use of augmented reality (AR) and virtual reality (VR), allows consumers to interactively explore products or services in immersive simulated environments. The second subchapter explores the concept of meaning formation in consumer experience, emphasizing that consumer decision making is not only based on functional information, but also subjective interpretations of products or services. Collaboration between academics and marketing practitioners in guiding consumer experiences can strengthen understanding of the values and preferences held by consumers. In its conclusion, this study emphasizes that effective collaboration between academics, marketing practitioners and information technology developers is the key to increasing the relevance and effectiveness of marketing strategies in facing an increasingly dynamic global market. Marketing practitioners need to continue to develop communication strategies that are sensitive to diverse consumer values and preferences to build sustainable relationships. The integration of information technologies, such as AR and VR, drives more interactive and meaningful consumer experiences, while collaborative approaches to meaning creation deepen understanding of consumers' emotional and cognitive dynamics. Thus, collaboration in creating an educational consumer journey not only supports business growth, but also creates positive values for consumers in understanding and appreciating the brand more deeply.
SECURE AND INCLUSIVE UTILIZATION OF SHARED DATA POTENTIAL WITH MULTI-KEY HOMOMORPHIC ENCRYPTION IN BANKING INDUSTRY Adang Haryaman; Nyoman Dwika Ayu Amrita; Finny Redjeki
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 9 (2024): KISA INSTITUE : August 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of multi-key homomorphic encryption (MHE) has become an important topic in the modern banking industry to improve data security and support secure information exchange between financial institutions. This technology allows mathematical operations to be performed on encrypted data without the need to decrypt it first, maintaining the confidentiality of sensitive information during the data analysis and processing process. This study discusses the potential impact of the use of MHE on operational efficiency, risk management and financial inclusion in the banking industry. First, MHE delivers advantages in operational efficiency by enabling banks to compute encrypted data, reducing the risk of data leaks and increasing system responsiveness. Second, the technology supports better risk management by facilitating anonymized data analysis, enabling banks to identify risk patterns and trends without compromising individual privacy. Third, MHE supports financial inclusion by enabling the development of more inclusive, anonymous data-based credit assessment models, opening up access to financial services to those previously difficult to reach. However, the widespread adoption of MHE is faced with several challenges, including high computational load and interoperability issues between different technology platforms. Solutions to address these challenges include the development of more efficient encryption algorithms, investment in IT infrastructure that can handle homomorphic workloads, and industry standardization and collaboration to facilitate effective MHE integration across financial institutions. In conclusion, by harnessing the potential of MHE and overcoming existing technical and regulatory challenges, the banking industry can strengthen data security systems, improve operational efficiency, and support financial inclusion in a more responsive and inclusive way.  
Co-Authors Adang Haryaman Diah Fatma Sjoraida Endang Ruchiyat Nyoman Dwika Ayu Amrita Zaenal Aripin