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All Journal Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi ALMURTADO: Journal of Social Innovation and Community Service
Dewi Masyito
Universitas Sunan Giri Surabaya
Religion Arts Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Kegiatan Bagi-Bagi Takjil untuk Meningkatkan Semangat Puasa Masyarakat Kedung Cowek Surabaya Utara Dorra Salsabila Agusti; Evi Putri Rahmadani; Atina Nabila Ahmad; Dewi Masyito; Siti Darni; Medina Abrila Mardatila; Rizky Aprilia Andinda Putri; Intan Dwi Anggreini; Rahayu Mardikaningsih; Fayola Issalillah
AlMurtado Journal of Social Innovation and Community Service Vol 3 No 1 (2026): Pengabdian Kepada Masyarakat
Publisher : BAMALA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

: Masyarakat pesisir menghadapi tantangan sosial ekonomi yang dapat memengaruhi semangat kolektif dan kepedulian sosial, terutama selama bulan Ramadan. Kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh mahasiswa KKN Universitas Sunan Giri Surabaya ini bertujuan memberdayakan masyarakat Kedung Cowek melalui keterlibatan aktif warga dalam perencanaan, pelaksanaan, dan evaluasi program pembagian takjil. Pelaksanaan kegiatan menggunakan metode Asset-Based Community Development (ABCD) yang mengoptimalkan aset lokal, sumber daya manusia, jaringan sosial, dan fasilitas yang dimiliki masyarakat. Hasil pelaksanaan menunjukkan bahwa program pembagian takjil berhasil meningkatkan semangat masyarakat dalam menjalankan ibadah puasa serta mendorong partisipasi aktif warga melalui interaksi yang baik antara mahasiswa KKN Universitas Sunan Giri Surabaya, relawan, dan masyarakat setempat. Program ini tidak hanya memberikan manfaat dalam pemenuhan kebutuhan berbuka puasa, tetapi juga memperkuat kapasitas sosial, kepedulian, dan solidaritas warga. Dengan demikian, kegiatan berbagi takjil berbasis partisipasi yang dikawal oleh mahasiswa KKN Universitas Sunan Giri Surabaya menjadi salah satu bentuk pengabdian yang efektif dalam memperkuat pemberdayaan dan kebersamaan di lingkungan masyarakat pesisir.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen pada Pembelian Produk Skincare melalui E-commerce Dewi Masyito; Didit Darmawan
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.4995

Abstract

This research is based on the increasing purchase of skincare products through e-commerce that requires business actors to pay attention to service quality and price perception as factors forming consumer satisfaction. The purpose of this study is to analyze the effect of service quality and price perception on consumer satisfaction on the purchase of skincare products through e-commerce. This study used a quantitative approach with a causal/associative design. Research populations are consumers who have purchased skincare products through e-commerce, using purposive sampling techniques. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression to determine the partial or simultaneous effects of free variables on bound variables. The results of the study show that good quality of service, such as product information clarity, fast response, transaction security, and delivery accuracy, can improve consumer satisfaction. Positive price perception, including affordability, fairness, competitiveness, and price compatibility with product benefits, also plays a role in forming satisfaction. The implications of this study suggest that skincare business actors in e-commerce need to improve service quality and set competitive prices to create a satisfactory shopping experience for consumers.
Pengaruh Online Customer Review dan Kepercayaan Konsumen terhadap Keputusan Pembelian Produk Skincare pada Marketplace di Gunung Anyar Surabaya Didit Darmawan; Dewi Masyito
Jurnal Manajemen Riset Inovasi Vol. 4 No. 4 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i4.10424

Abstract

The rapid growth of e-commerce has led consumers to increasingly rely on online reviews and consumer confidence when making purchasing decisions, particularly for skincare products that require careful consideration before purchase. This study focuses on examining the impact of online buyer reviews and customer expectations on purchasing decisions for skincare products on marketplaces in the Gunung Anyar area of Surabaya. This research employs a quantitative approach by collecting data through the distribution of a Likert-scale questionnaire to buyers who have completed transactions for skincare products on online shopping platforms. The sample was determined using purposive sampling, with a total of 100 respondents. The data analysis methods employed included validity tests, reliability tests, classical assumption tests, and multiple regression analysis using SPSS software. The results of this study indicate that online buyer reviews have a positive and significant influence on consumer purchasing decisions; buyer trust also has a positive and significant influence on purchasing decisions; and, simultaneously, both variables have a significant impact on the decision to purchase skincare products on online shopping platforms in the Gunung Anyar area of Surabaya.
Co-Authors Atina Nabila Ahmad Didit Darmawan Dorra Salsabila Agusti Evi Putri Rahmadani Fayola Issalillah Intan Dwi Anggreini Medina Abrila Mardatila Rahayu Mardikaningsih Rizky Aprilia Andinda Putri Siti Darni