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All Journal International Journal of Nusantara Islam Syntax Literate: Jurnal Ilmiah Indonesia Al-Mashlahah: Jurnal Hukum Islam dan Pranata Sosial International Journal of Social Service and Research Journal Of World Science Indonesian Journal of Business Analytics (IJBA) Return : Study of Management, Economic and Bussines Indonesian Journal of Advanced Research (IJAR) International Journal of Nusantara Islam Journal of Management, Economic, and Financial
May Dedu
Universitas Suwadaya Gunung Jati Cirebon
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Utilization of Instagram Social Media as A Means of Marketing In @erigostore Hanifah, Lulu; Hasan Baisa, Harits; Thoriq Akbar, Naufal; Dedu, May
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.228

Abstract

This study aims to determine the use of Instagram social media as a means of marketing in @erigostore. By using qualitative research, research data is obtained using document studies where document studies are carried out by reviewing documents related to the research topic. This study used subjects from Erigo Products. The result of this study is that @ErigoStore have excelled at using Instagram as a great marketing tool. They utilize the stage to upload product photos, the grandstand's lifestyle related to their image, hold challenges and prizes, team up with powerhouses, use Instagram highlights like Stories and Reels, and direct their supporters to the site to buy products.
The Influence of Digital Marketing and Brand Image on Purchasing Decisions at The Indomobil Plaza Dealer in Indramayu Lusyana, Griesthalia Cantik; Nurjannah, Ika Nurjannah; Izzuddin, Ihya Raihan; Dedu, May
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.41

Abstract

This research aims to determine the extent to which digital marketing and brand image influence purchasing decisions. Employing a quantitative research method, data was gathered using research instruments and analyzed quantitatively and descriptively. A sample of 48 respondents was selected using the Slovin formula. Data analysis was conducted using the SPSS 25 software, which included validity tests, reliability tests, linearity tests, multicollinearity tests, and multiple linear regression analysis (including t-tests and f-tests). The findings indicate that both Digital Marketing (X1) and Brand Image (X2) have a positive and significant impact on Purchasing Decisions (Y) at the Nissan Indramayu car dealership. The hypothesis testing results for the two independent variables on the dependent variable reveal that digital marketing and brand image collectively influence purchasing decisions by 49.4%. The remaining 50.6% is affected by other factors not included in this regression model or by random variables.
Optimizing Sales of Candied Mangoes through Digital Martketing on the Whatsapp Business Platform Nur Intan; Dedu, May
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.8883

Abstract

This research aims to investigate the potential for optimizing sales of candied mango fruit through digital marketing strategies using the WhatsApp Business platform. With the emergence of information and communication technology, the use of digital platforms has become important for small and medium businesses, including candied fruit producers. This research uses a qualitative approach with in-depth interviews and observations of mango candied producers who have implemented WhatsApp Business in their marketing strategy. The collected data was analyzed using the content analysis method. The research results show that using WhatsApp Business can increase consumer accessibility to candied mango products. Through features such as product catalogs, automated messages, and discussion groups, manufacturers can effectively communicate product information to potential customers. Additionally, WhatsApp Business enables direct interaction between manufacturers and customers, which can increase customer trust and loyalty. However, challenges faced include the need to ensure consistent product availability and quality, as well as managing orders efficiently. This research concludes that using WhatsApp Business as a digital marketing platform can be an effective strategy for candied mango producers to increase sales and expand their market reach.
Co-Authors Aditiya, Cristian Agustina Amrullah, Amir Arkhan Fitriyani, Fayza Nandika Hanifa, Dhiany Nurhasanah Hanifah, Lulu Hasan Baisa, Harits Izzuddin, Ihya Raihan Khasanah, Silvy Ahwattun Kusmawati, Rengganis Lusyana, Griesthalia Cantik Misbak, Misbak Muhajirin Muhajirin Nugraha, Muhammad Rivaldhie Juniar Nur Intan Nurjannah, Ika Nurjannah Nurrahman, Adithia Permana, Romi Safitri, Della Ayu Safitri, Kurnaesih Sari, Rakhma Sobari, Rafly Alfikri Thoriq Akbar, Naufal