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All Journal Journal of Student Development Information System (JoSDIS) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jotika Research in Business Law
Alda Widyana
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Pemanfaatan Media Sosial Sebagai Strategi E-Bisnis Dalam Meningkatakan Penjualan Kopi Kenangan Hewa Angriani Saragih; Alda Widyana; Anggi Zahara Tarigan; Khairunnisa Salsabila; Nurbaiti Nurbaiti
Journal of Student Development Information System (JoSDIS) Vol 6, No 1: JoSDIS | Januari 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i1.8849

Abstract

This study aims to analyze the utilization of social media as an e-business strategy to increase sales at Kopi Kenangan. The research employs a descriptive qualitative method through observation, interviews, and documentation. Interviews were conducted with a staff member at the Kopi Kenangan outlet on Jalan Pancing, Medan, as well as several active consumers as primary data sources. The findings indicate that social media functions mainly as a tool for information dissemination and branding rather than a primary driver of sales. The uploaded content tends to be informative and lacks interactivity, resulting in weak consumer engagement. Consumers more frequently learn about promotions through in-store banners or the application, while purchase decisions are influenced by personal needs, strategic store location, and direct in-store experience. This study recommends optimizing interactive content, visual storytelling, and digital collaborations to enhance the effectiveness of e-business strategies.
KAIDAH FIQHIYYAH DAN PERLINDUNGAN KONSUMEN DALAM AKAD JUAL BELI SYARIAH: ANALISIS TERHADAP PRAKTIK BISNIS DI ERA DIGITAL Hewa Angriani Saragih; Alda Widyana; Khairunnisa Salsabilah Putri; Abdul Rahman
Jotika Research in Business Law Vol. 5 No. 1 (2026): Januari
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam praktik bisnis, termasuk dalam sistem jual beli berbasis syariah. Namun, dinamika ini juga menimbulkan tantangan baru terhadap perlindungan konsumen Muslim. Penelitian ini bertujuan untuk menganalisis relevansi dan penerapan kaidah fiqhiyyah dalam menjaga prinsip keadilan, kejujuran, dan keamanan dalam transaksi jual beli online berbasis syariah. Metode penelitian yang digunakan adalah library research, dengan mengkaji literatur klasik dan kontemporer berupa kitab fiqih, jurnal ekonomi Islam, fatwa DSN-MUI, serta regulasi perlindungan konsumen. Hasil kajian menunjukkan bahwa prinsip-prinsip fiqhiyyah seperti “al-yaqin la yazulu bisy-syak” (keyakinan tidak hilang karena keraguan), “al- ghurmu bil ghun” (risiko sebanding dengan keuntungan), dan “la dharar wa la dhirā” (tidak boleh membahayakan diri dan orang lain) menjadi dasar dalam perlindungan konsumen Muslim. Dengan penerapan kaidah tersebut, praktik bisnis digital dapat diarahkan agar tetap sesuai dengan maqāṣid al-syarī‘ah, yaitu menjaga harta (hifz al-māl) dan keadilan dalam muamalah.
Potensi dan Strategi Peningkatan Promosi Susu Kambing di Kecamatan Padang Hilir, Kota Tebing Tinggi Fathia Riendhani Subagio; Zelyka Asyanda Rambe; Alda Widyana; Rholand Muary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i3.2994

Abstract

This study aims to analyze the business potential and strategies for improving goat milk promotion in Padang Hilir District, Tebing Tinggi City. The study employed a descriptive qualitative approach, with data obtained through field activities at a goat milk farming business. The analysis focused on describing the condition of the farm, livestock management and milking processes, product processing, product diversification, distribution, promotional activities, as well as business constraints and development opportunities. The results indicate that the goat milk business has strong development potential, supported by the availability of Peranakan Etawa and Saanen goats, the implementation of sanitation practices during production, a production capacity of 35–50 liters per day, P-IRT and halal certification, and product diversification including fresh milk, pasteurized milk, powdered milk, goat milk soap, and the development of probiotic yogurt. Promotion is conducted through direct sales, resellers, marketplaces, TikTok, Instagram, and educational edufarm activities. The main challenges include public perceptions regarding the distinctive odor of goat milk, relatively high prices, fluctuations in feed costs, and the need to meet higher licensing standards. Recommended strategies include strengthening educational content, product identity and packaging, expanding reseller and marketplace networks, and developing innovative products to expand the market and improve business sustainability.
Co-Authors Abdul Rahman Anggi Zahara Tarigan Fathia Riendhani Subagio Hewa Angriani Saragih Khairunnisa Salsabila Khairunnisa Salsabilah Putri Muary, Rholand Nurbaiti, Nurbaiti Zelyka Asyanda Rambe