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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosiologi Agama Jurnal Sains Sosio Humaniora Journal of Humanities and Social Studies Jurnal Sosiologi Agama Indonesia (JSAI) Jurnal Ilmiah Al-Hadi Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Malikussaleh Social and Political Reviews Jurnal Antropologi Sumatera Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal el-Huda: Jurnal Pendidikan, Sosial, dan Keagamaan Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Khidmat : Jurnal Pendidikan dan Ilmu Sosial El-Mujtama: Jurnal Pengabdian Masyarakat Media Hukum Indonesia (MHI)
Muary, Rholand
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STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN LPG SUBSIDI (STUDI KASUS PT. CAHAYA GASINDO DI KABUPATEN DELI SERDANG) Budimansyah, Arif; Muary, Rholand
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 3 (2024): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i3.240

Abstract

PT. Energi Cahaya Gasindo merupakan salah satu agen distributor LPG di Kabupaten Deli Serdang, pada penelitian ini bertujuan untuk mengetahui komunikasi pemasaran yang dilakukan PT. Energi Cahaya Gasindo kepada sub agen/pangkalan yang menjadi konsumen organisasi yang memiliki tanggung jawab memasarkan gas subsidi ke konsumen terakhir yaitu masyarakat yang memeliki kategori yang telah ditetapkan yaitu masyarakat miskin, serta kendala-kendala yang dihadapi PT. Energi Cahaya Gasindo dalam memasarkan produk tersebut. Metode penelitian yang digunakan adalaha metode penelitian kualitatif, metode pengumpulan data menggunakan observasi, wawancara, dan dokumentasi, dengan menggunakan sumber data primer dan sekunder. hasil penelitian menunjukkan bahwasannya penggunaan komunikasi pemasaran direct marketing dapat membuat perusahaan secara langsung mengetahui kendala dan  kebutuhan bagi sub agen/pangkalan, selain itu PT. Energi Cahaya Gasindo menggunakan komunikasi interpersonal sehingga dengan penggunaan komunikasi interpersonal dalam direct marketing dapat menumbuhkan kepercayaan kepada pangkalan terhadap produk yang ditawarkan serta perusahaan mendapatkan feedback pada penjualan yang dilakukan. Berdasarkan hasil penelitian dan pembahasan dapat ditarik kesimpulan bahwa PT. Energi Cahaya Gasindo dalam rangka meningkatkan penjualan pada gas subsidi 3 kg di Kabupaten Deli Serdang adalah, komunikasi pemasaran PT. Energi Cahaya Gasindo berdasarkan analisis menggunakan alat-alat bauran pemasaran (marketing mix) untuk menentukan metode pemasaran yang tepat  dalam proses pemasaran.
Semiotic Analysis of Gender Inequality in the Film Series Kretek Girl Sakinah, Nurul; Muary, Rholand
Jurnal Sains Sosio Humaniora Vol. 8 No. 1 (2024): Volume 8, Nomor 1, Juni 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v8i1.36651

Abstract

This research aims to carry out a semiotic analysis of gender inequality in the "Gretek Girl" film series. In this context, gender inequality is understood as a visual and narrative representation that depicts differences in roles and characteristics between men and women. The analysis method uses a qualitative approach by utilizing Roland Barthes' semiotic concepts to identify visual and narrative symbols that represent gender inequality in the series. Data was collected through in-depth observation of episodes selected purposively. The research results show that "Cretek Girl" uses various traditional gender symbols and stereotypes in depicting its characters. Women tend to be depicted in roles that are more traditional and related to domestic roles, while men are often presented in more powerful and influential contexts. This representation is reflected in the use of body language, the placement of characters in the frame, and the use of colors that depict existing gender conventions. This research underlines the importance of understanding how audiovisual media can influence people's perceptions of gender, and highlights the need to advocate for gender equality in mass media production. The implications of this research indicate the need for a critique of gender representation in the media as well as a call for further research that integrates other approaches to explore the impact of these representations more comprehensively.
Fenomena Childfree Dalam Perspektif Masyarakat Batak Feriel, Sembiring Amelia; Muary, Rholand
Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Vol. 4 No. 1 (2023): Dinamika Sosial Pada Masyarakat
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jspm.v4i1.9904

Abstract

The emergence of the child-free phenomenon in Indonesia where the community is still guided by existing cultural values, does not adhere to child-freedom in forming a family. People believe that the purpose of marriage is to give birth to the next generation of families, even the term "many children is a lot of fortune" until now has been used as jargon for Indonesian people. One of them is in the Batak community who still adhere to the  value principles of hagabeon, hasangapon, hamoraon. Hagabeon are descendants in Batak society are children born with the aim of continuing the family clan. The importance of descent in Batak society is inseparable from the philosophy of anakkonhi do hamoraon. This study aims to explain the importance of descent for the Batak community and the views of the Batak community in Tarutung City towards the childfree phenomenon. This research is descriptive qualitative using ethnographic and sociological approaches. Sources of data in this study are the results of interviews with several key informants and literature studies that support this research. The results of the study found that in the culture of the Batak people, descent is an important thing in a family. Children are the absolute successors of descendants, especially for boys who have a role to carry on the family clan so that it does not become extinct and is not excluded from the previous family kinship. Apart from being the successor of the family, children will also find their role in every family event. This is what causes the Batak family community to not want child-freeism in their family. Childfree will indirectly eliminate the function and role of the family where so far the family in a sociological view has father, mother and children.Munculnya fenomena childfree di Indonesia di mana masyarakatnya masih berpedoman pada nilai-nilai kebudayaan yang ada, tidak menganut childfree dalam membentuk keluarga. Masyarakat percaya bahwa tujuan dari pernikahan adalah melahirkan generasi penerus keluarga, bahkan istilah banyak anak banyak rejeki hingga sampai saat ini dijadikan jargon bagi masyarakat Indonesia. Salah satunya dalam masyarakat Batak yang masih memegang nilai pandangan hidup yakni hagabeon, hasangapon, hamoraon. Hagabeon merupakan keturunan dalam masyarakat Batak adalah anak-anak yang lahir dengan tujuan meneruskan marga keluarga. Pentingnya  keturunan dalam masyarakat Batak tak terlepas dari filosofi anakkonhi do hamoraon di au. Kajian ini bertujuan untuk memaparkan pentingnya keturunan bagi masyarakat Batak dan pandangan masyarakat Batak di Tarutung Kota terhadap fenomena childfree. Penelitian ini bersifat kualitatif deskriptif dengan menggunakan pendekatan etnografi dan sosiologis. Sumber data dalam penelitian ini adalah hasil wawancara dengan beberapa informan kunci dan studi kepustakaan yang mendukung penelitian ini. Hasil penelitian didapati bahwa dalam budaya masyarakat Batak, keturunan adalah hal penting dalam berkeluarga. Anak adalah penerus keturunan yang sifatnya mutlak terlebih bagi anak laki-laki yang punya peran untuk meneruskan marga (clan) keluarga agar tidak punah dan tidak tersinggirkan dari kekerabatan keluarga yang ada sebelumnya. Selain sebagai penerus keluarga, anak juga akan mendapati perannya dalam setiap acara keluarga. Hal inilah yang menyebabkan masyarakat keluarga Batak tidak menginginkan paham childfree dalam keluarga mereka. Childfree secara tidak langsung akan menghilangkan fungsi dan peran dari keluarga di mana selama ini keluarga dalam pandangan sosiologis yakni ada ayah, ibu dan anak.
Perubahan Gaya Hidup Kaum Ibu Muslim Sub Urban Galang Area Galang Galang Kabupaten Deli Serdang Hutabarat, Windy Erwita; Syahminan, Muhammad; Muary, Rholand
Jurnal Antropologi Sumatera Vol 21, No 1 (2023): Jurnal Antropologi Sumatera, December 2023
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i1.53954

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana perubahan bentuk gaya hidup kaum ibu muslim sub urban area Galang kabupaten Deli Serdang Sumatera Utara, khususnya pada kelompok ibu muslim generasi milenial, serta faktor-faktor yang mempengaruhinya. Metode penelitian yang digunakan ialah penelitian kualitatif dengan pendekatan Deskriptif. Teknik pengumpulan data yang dipakai adalah melalui observasi, wawancara mendalam dan dokumentasi. hasil penelitian ini diperoleh bahwa sebagian besar kaum ibu ini mengalami perubahan dalam perilaku konsumsinya dimana hal ini dapat dilihat pada gaya berbelanja yang lebih boros, gaya berpakaian yang kekinian, aktifitas media sosial, kebiasaan nongkrong di cafe, pilihan makanan dan gaya bersenang-senang yang mengutamakan kebahagiaan dan simbol dari gaya hidup modern. Kecenderungan ini dipengaruhi oleh faktor internal dan faktor eksternal. Gaya hidup ini menjadikan konsumsi sebagai tujuan akhir dalam hidup sehinga terfokus pada citra dan simbolisme. penting untuk lebih kritis terhadap dampak konsumerisme ini dan untuk menjaga keseimbangan yang lebih antara nilai-nilai nyata dan dorongan konsumtif. 
Pergeseran Nilai pada Remaja Tanah Bertuah Negeri Beradat di Desa Pulau Gambar Kabupaten Serdang Bedagai Aprilianda, Nanda; Syahminan, Muhammad; Muary, Rholand
Jurnal Antropologi Sumatera Vol 21, No 1 (2023): Jurnal Antropologi Sumatera, December 2023
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i1.53958

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pergeseran nilai pada remaja dan faktor yang menyebabkan pergeseran nilai pada remaja tanah bertuah negeri beradat di desa Pulau Gambar, Kecamatan Serbajadi, Kabupaten Serdang Bedagai. Adapun rumusan masalah yaitu, bagaiman pergeseran nilai pada remaja dan faktor yang menyebabkan pergeseran nilai pada remaja di desa Pulau Gambar. Jenis penelitian ini menggunakan pendekatan penelitian kualitatif dan teknik pengumpulan data dalam penelitian ini menggunakan teknik wawancara, observasi, dan dokumentasi tentang pergeseran nilai pada remaja tanah bertuah negeribberadat. Kesimpulan dari hasil penelitian ini adalah bahwasanya remaja di desa Pulau Gambar mengalami pergeseran nilai dari tanah bertuah negeri beradat yaitu nilai berbudi pekerti yaitu nilai moral dari tingkah laku dan sikap yang menunjukan bahwa remaja sudah banyakmelakukan kenakalan seperti, tidak menghormati orang tua, suka berbohong, suka berkata kasar, mabuk-mabukan, tidak mengerjakan perintah Allah SWT dan bahkan berbuat kasar terhadap orang tua. Pergeseran nilai pada remaja di desa Pulau Gambar terjadi bukan hanya dirumah saja tetapi juga terjadi dan lingkungan masyarakat. Adapun beberapa faktor yang mempengaruhi pergeseran nilaipada remaja yaitu, perkembangan teknologi, kurangnya kontrol sosial masyarakat dan kurangnya kontrol dari orang tua.
FENOMENA PENGGUNAAN SIMBOL-SIMBOL KEAGAMAAN PENGEMIS JALANAN DI KOTA MEDAN Silalahi, Rizky Salim; Syahminan, Mhd.; Muary, Rholand
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v2i1.608

Abstract

Beggars are people who beg in public in various ways that beggars do in order to get money and goods that are useful for themselves. Begging is also usually done in crowded places such as houses of worship, red lights, markets, and people's homes. By begging someone obtains material easily and does not require the ability to work. The methodology used in this study uses a qualitative approach such as interviews with eleven beggars in the city of Medan. By processing data such as collecting information and analyzing the findings obtained. The large number of beggars in the city of Medan has a negative impact on society with low human resources, especially for religion which is a symbol of making it easier to carry out begging activities such as using caps, headscarves, koko clothes, and other Islamic clothing. The theoretical approach is carried out using the theory of Symbolic Interactionism which has a placement towards a person's way of solving problems in his life through the process of thinking and placing himself as an object and subject. The existence of cooperation between the community and the government can eliminate the phenomenon of begging which is still widely practiced by beggars, moreover Islam is made a begging religion in public, so that religious symbols may not be used for individual use.
KONFLIK TERSEMBUNYI MASYARAKAT BATAK TOBA ISLAM DENGAN BATAK TOBA KRISTEN DI PERUMNAS MANDALA KOTA MEDAN Tanjung, Elvina; Syahminan, Mhd.; Muary, Rholand
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v2i2.737

Abstract

The purpose of this research is to find out the hidden conflicts that occur between the Islamic Toba Batak community and Christian Toba Batak in Perumnas Mandala Medan City and to find out the factors that cause hidden conflicts between the Islamic Toba Batak community and Christian Toba Batak in Perumnas Mandala Medan City. This research uses qualitative methods with data collection techniques such as observation, interviews, and documentation. This study found that the Islamic Batak Toba community and Christian Batak Toba have hidden conflicts, latent conflicts that occur between the Islamic Batak Toba community and Christian Batak Toba in Perumnas Mandala Medan City in the form of an assumption that the lack of tolerance from the Islamic Batak Toba causes disruption of the livelihood or economy of the Christian Batak Toba, the next latent conflict is that the Islamic Batak Toba community is uncomfortable with the presence of pigs belonging to the Christian Batak Toba because the aroma is so pungent and disrupts their activities, the next latent conflict is that the Islamic Batak Toba community is disturbed by the presence of tuak stalls in Perumnas Mandala Medan which disturbs the security and comfort of the local community. Factors that cause latent conflict between the Muslim Batak Toba and Christian Batak Toba communities are factors of individual differences, cultural differences between the Muslim Batak Toba and Christian Batak Toba communities and differences in interests. The steps used by the Toba Batak community in Perumnas Mandala Medan City, especially in Neighborhood IX Tegal Sari Mandala II in resolving latent conflicts are using democratic steps by providing opportunities for parties who have inner conflicts (pseudo conflict) to express their opinions, then using coercion by using their power or authority, then the last is using smoothing methods such as compromise or deliberation to get the best solution.
KASTA PADA PERKAWINAN ORANG HINDU DI KAMPUNG MADRAS Utami, Novita Indah; Syahminan, Mhd.; Muary, Rholand
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v2i2.806

Abstract

This research aims to determine the existence of inter-caste marriages based on Hindu religious rules, the factors causing the occurrence of inter-caste marriages in Madrash Village, and the implications of inter-caste marriages from a legal, socio-cultural and religious perspective in Madrash Village, Medan City. The data in this research were collected using methods, namely 1) observation, 2) interviews, 3) recording, 4) literature. This research was conducted in the Banjar Brahmana Bukit community, Bangli Regency and Bangli Regency. The subjects of this research are 1) those who marry from different castes, 2) community leaders 3) sub-district leaders, 4) religious leaders in Banjar Brahmana Bukit, 5) Banjar Brahmana Bukit Youth Organization, 6) The community itself is based on purpose. The results of the research show that: 1) the existence of inter-caste marriages in Madrash Village still exists. However, if it is related to Hindu law based on the Manawa Dharmasastra Book, it is recommended that marriages be carried out between people of the same caste because marriages with different castes will affect offspring or the birth of babies. 2). People who marry from different castes in Madrash Village are generally caused by two factors, namely internal factors which refer to personal feelings and love and external factors refer to the environment where a good or bad environment will influence a person's character and personality. 3) the implications of inter-caste marriage in Madrash Village from a legal perspective, basically everyone has the same rights, obligations and the same position from a legal perspective. However, according to social culture and religion, there are restrictions for those who enter into marriages between different castes based on the traditions and traditions of the community itself.
SOLIDARITAS PRAKTISI KUDA KEPANG PADA KOMUNITAS JAWA MUSLIM DI KELURAHAN TERJUN KECAMATAN MEDAN MARELAN Manurung, Habib Ahmad; Syahminan, Mhd.; Muary, Rholand
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v2i2.808

Abstract

This research aims to explore the dynamics of solidarity within the Banyumasan Kencono Krido Budoyo community, particulary among its practitioners, and the factors the contribute to building solidarity within the community. The research employed a qualitative approach, utilizing data collection techquines such as observation, in-depth interviews, and documentation. The gathered and processed data were presented decriptively to draw conclusions. The findings indicate that effective communication, activities beyond the art of “kuda kepang” (a traditional Javanese horse dance), the desire to preserve the art, and religious factors play crucial roles in mainting solidarity. Internal factors such as shared traditions. Common goals, and practitioners enthusiasm, combined with community support and collaboration with other associations, furter strengthen the bonds within the “Paguyuban Banyumasan Kencono Krido Budoyo” horse dance community. All these elements unite preserve unity and solidarity within the society.
Peranan Hatobangon Dalam Penyelesaian Kekerasan Dalam Rumah Tangga (KDRT) di Kabupaten Padang Lawas Harahap, Holilatun Nisa; Syahminan, Mhd.; Muary, Rholand
Media Hukum Indonesia (MHI) Vol 2, No 3 (2024): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11488996

Abstract

This research aims to find out what role hatobangon plays in resolving domestic violence in the Sigading village community, Huristak District, Padang Lawas Regency. This research uses qualitative research methods with a descriptive approach. Data collection techniques used were observation, interviews and documentation. The number of informants in this research was eight people. This research uses Lewis Coser's theory, namely social conflict theory. According to Coser, conflict can play an important role in the development, consolidation, and maintenance of social structures. He sees conflict as a struggle over values and claims for status, power, and scarce resources with the goal of neutralizing opponents or eliminating rivals. Coser differentiates conflict into two, namely realistic conflict is conflict that originates from individual or community group disappointment with the demands that exist in social relations. Meanwhile, non-realistic conflict is conflict that does not originate from opposing competitive goals, but is a need for certain parties to reduce tension. Hatobangon is a traditional figure who participates in resolving problems, if invited by the family to mediate. In the Qur'an, it is explained that if there is a dispute between husband and wife, then call the hakam as a mediator who will consider both cases and prevent people from being wronged.
Co-Authors Alfikri, Muhammad Amelia Sari, Putri Aprilianda, Nanda Aulia Fikri, Muhammad Budimansyah, Arif Damanik, Dearmaida Daulay, Maraiambang Faisal Riza, Faisal Feriel, Sembiring Amelia Harahap, Holilatun Nisa Harahap, Suheri Hopipah, Nur Horasdo, Wahyu Tobi Hutabarat, Windy Erwita KIKI WULANDARI Manik, Ahmad Reza Manurung, Habib Ahmad Marzuki, Arief Neila Susanti Nurwahyu, Ardi Puteri Atikah Qiftiah, Salsabilla Raudhatul Rahmadhani, Putri Sakinah, Nurul Sakti Ritonga Sembiring, Dinda Arwilda Silalahi, Rizky Salim Siregar, Jaemi Karunnisyah Syah Putri, Eka Syahminan, Mhd SYAHMINAN, MHD. Syahminan, Muhammad Tamasyiah, Tamasyiah Tanjung, Elvina Utami, Novita Indah