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All Journal Jurnal Impresi Indonesia Jurnal Multidisiplin Indonesia
Tri Widyanto
Universitas Bakrie
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Normalisasi Kompensasi Jasa Kuli Bongkar: Fenomena Culture Lag dan Strategi Adaptasi Masyarakat Agraris dalam Transisi Menuju Masyarakat Industri Yordhi Rachmatdian; Tri Widyanto; Andhre Filsen N; Ovalia Ovalia
Jurnal Impresi Indonesia Vol. 5 No. 2 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i2.7552

Abstract

Pembangunan industri di Indonesia sejak era Orde Baru melalui Program Pembangunan Lima Tahun (PELITA) telah mendorong transformasi struktural perekonomian nasional, dengan Provinsi Jawa Barat sebagai pusat gravitasi sektor manufaktur. Kedekatan geografis dengan Jakarta menjadikan Jawa Barat, khususnya Kabupaten Bekasi, mengalami pertumbuhan industri yang sangat pesat, ditandai dengan berkembangnya koridor industri besar, termasuk Kawasan Industri Greenland International Industrial Center (GIIC). Perkembangan ini berkontribusi signifikan terhadap peningkatan Produk Domestik Regional Bruto (PDRB), namun secara simultan memicu pergeseran mata pencaharian masyarakat dari sektor agraris ke sektor industri dan jasa, serta menimbulkan dinamika sosial yang kompleks. Penelitian ini bertujuan menganalisis proses pergeseran mata pencaharian masyarakat desa dan perubahan peran lembaga adat/lokal dalam merespons industrialisasi. Pendekatan penelitian menggunakan metode kualitatif deskriptif dengan studi kasus di Desa Pasir Ranji dan Desa Sukamahi, Kecamatan Cikarang Pusat, Kabupaten Bekasi. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, diskusi kelompok terarah (FGD), dan studi dokumentasi. Hasil penelitian menunjukkan bahwa industrialisasi mendorong perubahan struktur sosial-ekonomi, melemahkan fungsi tradisional lembaga lokal, serta memunculkan potensi konflik sosial akibat tekanan ekonomi dan keterbatasan adaptasi masyarakat agraris. Temuan ini menegaskan pentingnya kebijakan pembangunan industri yang inklusif, berkelanjutan, dan berbasis pemberdayaan masyarakat lokal.
Integrating RFM Analysis and Customer Pain Point Ethnography for Customer Segmentation and Churn Identification: Evidence from the Business-To-Business (B2B) Crude Palm Oil Market Tri Widyanto; Jerry Heikal
Jurnal Multidisiplin Indonesia Vol. 5 No. 8 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i8.2935

Abstract

This study presents an executive-level analysis of customer relationship dynamics in the crude palm oil (CPO) industry using a two-period RFM (Recency, Frequency, Monetary) framework combined with an ethnographic pain value approach. Using transaction data from 13 buyers in 2024 and 15 buyers in 2025 obtained from PT XYZ’s Customer Relationship Management (CRM) system and e-commerce auction platform, the study calculated RFM scores through three-class binning and mapped customers into eight loyalty segments. The analysis revealed that three buyers progressed toward the Champion status, three buyers declined into the At Risk category, and one buyer experienced complete churn. The revenue at risk reached 10.9% of the 2024 transaction value despite an overall aggregate growth of 16.9%. This pattern was further interpreted through an ethnographic pain value inquiry based on a structured interview with the company’s Commercial Department Head. The findings indicated that churn and loyalty erosion were primarily driven by the internal buyer-selection and volume-allocation mechanisms implemented by the Board of Directors rather than by service-related failures. The insights were synthesized into an Online Value Proposition (OVP) delivered through an open online bidding mechanism integrated with the company’s CRM and e-commerce auction platform. The proposed OVP emphasized real-time price and volume transparency, digital contract flexibility, and proactive automated monitoring, which were subsequently translated into concrete 8P marketing mix strategies. Customer retention was recorded at 92.3%. This research contributes an integrated quantitative–qualitative model for churn diagnosis and Online Value Proposition design that can be applied to business-to-business (B2B) commodity industries, including the palm oil sector.
Co-Authors Andhre Filsen N Jerry Heikal Ovalia Ovalia Yordhi Rachmatdian